since 2010
Aerie opens its first store in the Middle East in Kuwait
Huawei Starts to Sell New SERES SF5 Car in its China Flagship Stores An extended-range electric SUV coupe enhanced by Huawei technologies enters Huawei flagship stores across China
Ready to get REAL? Aerie by American Eagle has opened its first store in the Middle East, located at The Mall - The Avenues, Kuwait. Aerie is one of the fastest-growing specialty brands in the apparel industry and creates the most comfortable loungewear, activewear, apparel, trend-right intimates, and swimwear. The collection is made with love and reflects the confident spirit of the Aerie woman. The welcoming store experience offers the softest apparel, sweat-ready activewear, cozy loungewear, beautiful intimates, and the chicest swimwear—all designed to make females feel good about who they are, inside and out. The Aerie brand stopped retouching models in 2014 to celebrate REAL beauty in all its various forms. Since then, the #AerieREAL mission has changed women's lives worldwide by challenging the fashion industry's ideas of beauty and promoting self-empowerment, body positivity, diversity, and inclusion. Huawei announced that China’s automotive company SERES has launched an extended range electric vehicle-the new SERES SF5, and it will be available in Huawei flagship stores across China. For the first time, Huawei welcomes a vehicle partner to its “1+8+N” ecosystem. "This exciting announcement sets a precedent for both the consumer electronics industry and the new energy vehicle industry,” commented Richard Yu, Executive Director, CEO of the Consumer Business Group, Huawei. “In the future, we will not only provide leading smart car solutions to help partners build better intelligent vehicles, but also help them sell those vehicles through our retail network across China."
TUMI Announces the Launch of its First-Ever Professional Esports Collection
The high performance monster with Huawei technologies In response to consumers’ range and recharging anxieties about electric vehicle, Huawei and SERES have created a new electric drive range extension system. Equipped with HUAWEI DriveONE Three-in-One Electric Drive, the system is not only the optimal solution for reducing range anxiety, but also delivering world-class coupe performance. The new SERES SF5 offers flexibility for users, with a range of 180 km in pure electric mode to meet the needs of daily city commuters, and a range of over 1,000 km in extended range mode for long distance travelers. The high-performance capabilities boast 0-100 km/h acceleration in 4.68s. The vehicle performance is also aided by the lightweight aluminum chassis, the four ball joint doublewishbone front suspension and the trapezoidal multi-link rear suspension. This makes the new SF5 a performance monster, delivering a faster acceleration while also providing a more stable tilt control and superior shock absorption. HUAWEI HiCar solutions enable users to seamlessly switch between their mobile phone applications to the vehicle’s central control panel, enabling access to navigation, music and more, anytime, anywhere. This world-class coupe provides entirely new user experiences: the music on your phone can be continued seamlessly when you get in the car. It also provides interactive voice control, allowing users to focus purely on driving. HUAWEI HiCar can also connect the car to other smart devices, so users in the car can turn on air condition, smart screen and other connected devices at home, with consummate ease. The vehicle’s three-dimensional surround audio system consists of 11 sound units, tuned by HUAWEI SOUND core technicians and acoustic experts. Together with the vehicle’s perfect NVH solution- a library-level silence of 38 dB , the audio system delivers authentic and immersive opera-like sound quality. The new SERES SF5 has a vehicle-to-vehicle (V2V) rescue recharge mode, which can provide emergency power to isolated vehicles in the wilderness. It also provides vehicle-to-load (V2L) camping power supply mode, empowering induction cookers, stereos, and other equipment, so users can have BBQ when they stop. The new SERES SF5’s twisting and bending strength meets five-star safety design standards, with a body made of robust and reliable ultra-high strength 1500Mpa thermoformed steel. With L2+ level automatic assisted driving, traffic congestion assistance, full speed domain adaptive cruise control and other features, users facing urban congestion don’t need to worry about longdistance driving. In addition, the front row is equipped with sporty and sophisticated seats with ventilation, heating and massage functions, and the intimate smart welcome mode makes every getting in and out of the car more comfortable and convenient. The new model will be available in Huawei Stores from April 21st Available in China at 246,800 CNY (4WD) and 216,800 CNY (2WD), the new SERES SF5 comes in four colorways – Deep Ocean Blue, Charcoal Black, Pearl White and Titanium Silver Grey along with Midnight Black, Garnet Red, and Ivory White interior trim. Starting from April 21, 2021, users can visit Huawei flagship shops nationwide for a test drive.
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MAY 2021
TUMI, the leading international travel, lifestyle, and performance luxury brand, today unveils its first-ever pro-level Esports line of bags and accessories. Pioneering a new class of performance gear and welcoming in a new client base, TUMI consulted with numerous industry experts from game developers to professional esports athletes to help design top-of-the-line bags that meet, if not exceed, the needs of today's gamers like none before. In developing this first-of-its-kind line, TUMI gained unique insight as to what every gamer is looking for when it comes to protecting their prized tech and gear. True to TUMI's DNA, each style has been built to last with the keenest eye for detail and superior functionality packaged in the sleekest design. From the aluminum zippers to the unique organization systems, every aspect and touchpoint was created to maximize functionality for the specific needs of gamers. TUMI wants the equipment Esports athletes and hobbyists rely on to not only survive every journey, but to help them excel whether that's on the road, behind the desk or being cheered on by fans. Showcasing TUMI's innovative nature, various components of this collection have been crafted with high-performance recycled materials. Each piece is built to last, not only protecting the gear that matters most, but also the world's natural resources with the integration of sustainable materials that meet TUMI’s rigorous testing standards. The use of abrasion-resistant coatings and TUMI’s signature ballistic nylon deliver superior durability. All of these innovations come together to deliver a refined line of travel and lifestyle essentials that fuel world-class gaming performance.
