Yassa_KSA
ATELIERDOLZI BOSS LADIES AROUND THE WORLD
ATELIERDOLZI is a non-seasonal brand, Designed in Paris, France, and made in Kuwait. Kuwaiti entrepreneur Dolzi who was born and raised in Paris is launching the first Blazer collection which is available in 5 different Bold Colors, made in the Middle East Fashion Hub of Kuwait and now introduced to the world.
Dolzi, can you describe the fashion tendencies in Kuwait these days?
Generally speaking, Middle Eastern people are known for being very daring when it comes to fashion. They have very strong stylistic codes and mix different patterns, fabrics, materials and accessories together. These tendencies contrast with fashion in Europe where subtleness and simplicity are more prominent. With the rise of Street style in Kuwait, the “Sport Chic” look phase is something that we see a lot more today. Indeed, loungewear and athleisure are fashion categories that are very successful in Kuwait, as women love to create the “no effort effort” look: leggings/biker shorts with a plain tank top topped off with a classic or oversized Blazer, trendy sneakers and a luxury designer handbag. Ready-to-wear is something that women invest a lot more in, compared to a couple of years ago when the majority of the budget would go to high-end designers for evening wear. Today’s consumers are more interested in purchasing clothing that reflects a piece of their culture, and that has a good storytelling behind it. In Kuwait, we have a lot of talented creative local designers that are bringing new perspectives, styles and visions to the market.
The Bold Balzer Collection is so sophisticated. What 34
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inspired you to create it?
Growing up, I used to always look into my mother’s wardrobe and watch her wear all of these gorgeous vintage Blazers from Iconic designers. It really started from there but the first time I ever wore a Blazer was when I started university in Switzerland at Glion Institute of Higher Education back in 2014. Wearing a formal suit was mandatory to attend classes. Since formal suits were not part of my usual style, I would always get my way by throwing on a Blazer on an informal outfit. I immediately understood the power of a Blazer and I started to look more into it, which led me to eventually design my own collection. When designing the collection, I wanted to use Bold colors, to make you feel confident and have all eyes on you.
Tell us about your experience with the Monte-Carlo Fashion Week 2020 digital edition?
It was an incredible experience. I am so grateful to have been a part of the Monte-Carlo Fashion Week 2020 edition and I am very proud to be the first Kuwaiti brand to have been featured in it under the High Patronage of H.H Princess Charlene of Monaco. Introducing Made in Kuwait to the world was one of my goals when I started working on ATELIERDOLZI and having it happen so soon is a dream come true.
