Sem Studio

Yassa_KSA

SEM STUDIO FASHIONABLE MASKS & ABAYAS

Sittie Guinomla based in Jeddah, Saudi Arabia, is sharing her way to establishing her own brand Sem Studio as sustainable fashion design of modest clothes. Originally Sem from Philippines, 6 years ago she had formal training in one of the fashion schools the Philippines for Fashion Design and Dress Making, starting her fashion design journey. By moving to Jeddah she started her own brand- SEM Studio.

1. Sem Studio Fashionable Masks for women and men - a fabulous way to expand your line of products, tell us about the technology for creating masks. In SEM Studio, our face masks were just a few of the innovations we had to do as we went along the way. Our designs are basically reusable masks that are triple-layered with pocket filter for added protection. We UV sterilize every mask before packing for everyone’s safety. We have also introduced a Unisex line for our face masks since a lot of men have also been interested in our designs.

2. The quality of fabrics looks so natural, what’s your best fabric type and from where do you usually get the fabric? It really depends on your preference but I have always loved linen. While some may find it awkward to wear because natural linen tends to crease easily, I still find the beauty in it- how raw, relaxed, and luxurious it feels. Sure, they are more expensive compared with other natural fibers but they are perfect for hot and humid places because they are breathable- not to mention durable, and highly sustainable.

I source my fabrics from various places (like when I travel) and fortunately I live in the beautiful city of Jeddah where fabric options and supplies are abundant.

3. Is the idea of a combo set (Abaya & Mask) popular for selling these days ? Definitely. Many people have been reaching out to me telling me that they got bored of using the usual blue surgical mask and that they wanted to upgrade their style without compromising their safety. Requests for matching masks for their Abaya have also been common these days.

4. Sem Studio concept is -Sustainable Fashion. Are you satisfied with that or do you plan to move in a different direction of sales? Since we are fairly new in the business, the sustainable fashion approach has been serving us well. With the help of some artisans, we create clothing and accessories in small batches, focusing on quality and minimizing waste as much as possible.

We hope to maintain this approach since we are aiming for a positive difference even in our small ways. Consumers these days have also become more conscious on the purchases they make and we think that it’s just the most fitting path to take and continue.

Sana Mrad

Beautiful skin begins with exceptional skin care

*Estee Lauder Advanced Night Repair Eye *Estee Lauder Advanced Night Repair Serum

Makeup list used to create this look EYE MAKEUP *COVER FX power play concealer medium 2 *TARTE colored day CC eye primer stick *MORPHE grand glam eyeshadow palette 24G *MORPHE color pencil darkroom black *LANCÔME hypnôse drama mascara

FACE *BENEFIT pore primer the pore fessional *Estee Lauder foundation double wear 3N2 *BENEFIT bronzer hoola *BECCA be a light palette bright powder/blush/contouring

LIPS *YVES ROCHER automatic lip liner bois de rose *CLARINS lip comfort oil 04 candy