CP Journal

since 2010

CUSTOM HAMILTON WATCH FEATURED IN CHRISTOPHER NOLAN’S NEW SCI FI ACTION SPECTACLE TENET IMAGINED BY FILMMAKERS, PRODUCED BY ENGINEERS

HUAWEI WATCH FIT sold out more than 15,000+ units in one week in Kuwait

A favorite of filmmakers for decades, Hamilton timepieces have played an integral role in films and inspired audiences. “The Murph” we created for Christopher Nolan’s hit Interstellar became a fan favorite, and a clock we designed for Stanley Kubrick’s iconic film 2001: A Space Odyssey influenced the invention of the world’s first digital watch. Our latest Hollywood partnership – and our biggest one yet – involved extensive collaboration between our design team and the production design team behind Christopher Nolan’s latest film TENET, coming soon to theaters. Initial conversations revealed that the film required a watch with features that do not currently exist in a commercially available Hamilton watch. Accepting the challenge, we committed to merging creativity with craftsmanship to produce this key movie prop. The 18-month preparation included technical development, testing and production at the Swatch Group’s lab in Switzerland where our engineers found a way to combine the needed technology with the display on the dial of our Khaki Navy BeLOWZERO. To meet filming needs, we produced dozens of the final prop watch and Hamilton watchmakers were on the movie set to offer support with the watch’s unique functions.

BeLOWZERO SPECIAL EDITION For Hamilton, the creative process didn’t stop there. Our Khaki Navy BeLOWZERO served as the base for the wristwatch featured in TENET, but since the watch was only made for the film, we decided to celebrate the collaboration with an inspired-by special edition. Cased in lightweight titanium, this special edition features a blue or red-tipped second hand as a reference to key colors in the movie. Each color version will be limited to 888 pieces, the number chosen as a nod to the movie title, which is also a palindrome, something that reads the same backwards and forwards. Special packaging created by TENET production designer Nathan Crowley features colors inspired by design elements in the film. “I’m always impressed by Hamilton’s dedication to excellence and their willingness to think outside the box to create timepieces that do so much more than tell time,” says Nathan Crowley. “This project was one of the most challenging and exciting collaborations I’ve been a part of,” says Hamilton CEO Sylvain Dolla. “It was truly a partnership of creativity that transformed ideas into a reality we’ll get to see on movie screens around the world.”

Huawei Consumer Business Group (CBG) stated that latest smartwatch that mixes Huawei’s leading tech with a sleek and elegant design, HUAWEI WATCH FIT has witnessed great demand among customers in Kuwait, as more than 15,000 units have been sold since it was available for sale in Kuwait market on the 10th of this month. Huawei Consumer Business Group announced that the HUAWEI WATCH FIT will be available for pre-order in Kuwait from Thursday, September 17, 2020 and where customers will get the watch with a special offer of free warranty against screen damage for a period of 6 months. The group has witnessed this strong demand for the watch due to the characteristics of the watch from the stylish large HD rounded rectangular face to the 10-day battery life. The HUAWEI WATCH FIT helps users in keeping track of their health with scientific health tracking features and encourages them to get into new forms of exercise through a variety of animated fitness courses and workout modes.

IKEA Hosts a Virtual Tour at IKEA The Avenues and IKEA 360 for Media & Influencers

AMOUAGE DEBUTS A ROMANTIC ODYSSEY WITH RENAISSANCE COLLECTION

IKEA hosted media representatives and influencers on Thursday, September 17th in Kuwait for a virtual tour of its latest home furnishing room sets. The leader in home furnishing moved the tour, which normally takes place physically at the IKEA Kuwait showrooms in both The Avenues and 360 mall, to the online mode to ensure COVID prevention protocols. The tour of the first five room sets, which have been designed specifically for various family units, showcased solutions offered in the new, much-anticipated IKEA catalogue and brought them to life to inspire better living at incredible affordable prices. “The room sets were built based on insights of different living situations of families in Kuwait and follow in-depth research and home visits to gain knowledge on various living scenarios to design a better everyday life at home,” said Saad Almuaili, Social Media & Digital Specialist at IKEA Kuwait, Jordan and Morocco. “This is the first time we have embarked on a virtual tour and its success could see us repeat this process even in the new normal world, though nothing can really beat being able to touch and feel the quality of product,“ added Saad. The tour highlighted solutions for living rooms, bedrooms and kitchens. It also enabled the media and influencers to virtually meet IKEA interior designers and gain from them inspirational knowledge of IKEA. One of the rooms showcased is a bedroom-slash-office for a newly married couple in a onebedroom apartment and featured functional yet comfortable home furnishings with smart storage solutions, which helps a lot with working/ studying from home. Another room set focuses on a couple living with their three-year-old toddler in a one-bedroom rented apartment. The room contains small space living solutions in traditional Scandinavian style with an industrial touch where all the main products are at the most affordable price ever. The third room is a living room focusing on using smart solutions to support living healthier while satisfying family needs with durable and more sustainable furnishing choices. The fourth room was another living room for a young, tech-savvy, trendy family who loves travelling, experiencing new things and arranging social events at home puts smart technology in focus. Various areas are connected for socialising, but also offer privacy when needed and utilises closed storage to keep the home tidy. The last room shown was a bedroom for a young, hard-working couple who wants to unwind when at home but also catches up on reading time, quick e-mail checks or social media. The priority in this room is to minimise distractions with layered curtaining and other home textiles. Comfort is ensured with a mattress topper, ergonomic cushions and various blankets. The audience was also introduced to IKEA’s OMTÄNKSAM collection which is designed to provide comfort and support for everyone by combining functionality with superior design. IKEA also shared exciting news regarding the BYGGLEK collection - its latest collaboration with LEGO. “IKEA believes in the importance of play for children development, as well the crucial need for children and their parents to connect, and that is why we collaborated with LEGO,” said Jennylyn Bertuman Ayo, Multifunction Shift Leader at IKEA 360.

Marking the birth of a new era in the company’s history, Amouage has revealed its Renaissance Collection. Narrating a key chapter in the brand’s odyssey to paradise, the collection features four alluring fragrances, Enclave, Crimson Rocks, Ashore and Meander, each depicting Amouage’s romantic interpretation of encountering pure joy. Drawing inspiration from its home country, the Sultanate of Oman, these sophisticated blends of exquisitely contrasting scents are a liberating force of imagination created by internationally renowned perfumers including Domitille Michalon-Bertier (Crimson Rocks), Mackenzie Reilly (Ashore and Meander) and Julien Rasquinet (Enclave).

Feel it! A bronzed Adonis

A flawless physique and looks that can drive others to distraction. The new Rado Captain Cook in bronze and high-tech ceramic lives up to its billing. This is a strong look in a muscular watch, created by combining the oldest man-made material with a modern materials marvel. This is where our passion lies, where we do our best work – and you can feel it! The Captain Cook’s striking good looks come from the lush green and earthy bronze tones. These are colours from nature that bring out the best in each other and make each other ‘pop’. It’s a winning combination that is designed to stand the test of time and transcend trends. Its perfectly toned body is a combination of a bronze case, box-shaped sapphire crystal, bronze bezel with high-tech ceramic insert and a titanium case back with sapphire crystal. The dark green leather strap offers the perfect finish for such a handsome specimen. The Captain Cook’s smooth operation is balanced by its impressive stamina. Both are provided by the high-quality, Swiss made ETA C07 movement, which offers up to 80 hours of precision power before it needs to be worn or wound. Ancient and modern, vintage and contemporary, traditional and innovative, enduring and evolving: the Rado Captain Cook Bronze is a watch of contrasts. Designed to look good for life, it is a legend in its own lifetime. With this bronze and green beauty, you can’t just see the Rado difference. You can feel it!