since 2010
CUSTOM HAMILTON WATCH FEATURED IN CHRISTOPHER NOLAN’S NEW SCI FI ACTION SPECTACLE TENET
HUAWEI WATCH FIT sold out more than 15,000+ units in one week in Kuwait
IMAGINED BY FILMMAKERS, PRODUCED BY ENGINEERS
A favorite of filmmakers for decades, Hamilton timepieces have played an integral role in films and inspired audiences. “The Murph” we created for Christopher Nolan’s hit Interstellar became a fan favorite, and a clock we designed for Stanley Kubrick’s iconic film 2001: A Space Odyssey influenced the invention of the world’s first digital watch. Our latest Hollywood partnership – and our biggest one yet – involved extensive collaboration between our design team and the production design team behind Christopher Nolan’s latest film TENET, coming soon to theaters. Initial conversations revealed that the film required a watch with features that do not currently exist in a commercially available Hamilton watch. Accepting the challenge, we committed to merging creativity with craftsmanship to produce this key movie prop. The 18-month preparation included technical development, testing and production at the Swatch Group’s lab in Switzerland where our engineers found a way to combine the needed technology with the display on the dial of our Khaki Navy BeLOWZERO. To meet filming needs, we produced dozens of the final prop watch and Hamilton watchmakers were on the movie set to offer support with the watch’s unique functions. BeLOWZERO SPECIAL EDITION For Hamilton, the creative process didn’t stop there. Our Khaki Navy BeLOWZERO served as the base for the wristwatch featured in TENET, but since the watch was only made for the film, we decided to celebrate the collaboration with an inspired-by special edition. Cased in lightweight titanium, this special edition features a blue or red-tipped second hand as a reference to key colors in the movie. Each color version will be limited to 888 pieces, the number chosen as a nod to the movie title, which is also a palindrome, something that reads the same backwards and forwards. Special packaging created by TENET production designer Nathan Crowley features colors inspired by design elements in the film. “I’m always impressed by Hamilton’s dedication to excellence and their willingness to think outside the box to create timepieces that do so much more than tell time,” says Nathan Crowley. “This project was one of the most challenging and exciting collaborations I’ve been a part of,” says Hamilton CEO Sylvain Dolla. “It was truly a partnership of creativity that transformed ideas into a reality we’ll get to see on movie screens around the world.”
64
SEPTEMBER 2020
Huawei Consumer Business Group (CBG) stated that latest smartwatch that mixes Huawei’s leading tech with a sleek and elegant design, HUAWEI WATCH FIT has witnessed great demand among customers in Kuwait, as more than 15,000 units have been sold since it was available for sale in Kuwait market on the 10th of this month. Huawei Consumer Business Group announced that the HUAWEI WATCH FIT will be available for pre-order in Kuwait from Thursday, September 17, 2020 and where customers will get the watch with a special offer of free warranty against screen damage for a period of 6 months. The group has witnessed this strong demand for the watch due to the characteristics of the watch from the stylish large HD rounded rectangular face to the 10-day battery life. The HUAWEI WATCH FIT helps users in keeping track of their health with scientific health tracking features and encourages them to get into new forms of exercise through a variety of animated fitness courses and workout modes.
