Printing Innovation Asia Issue 8 2020
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Digitising a Tradition Entrepreneur Ho Hoo Yin started Ho Printing in 1951 with a vision to build a business that prospered with modern technology. As the business grew, Ho made a bold venture and invested in new equipment to keep pace with technological advancements. Today, Ho Printing is a leading midsized integrated design, print and digital solutions provider in Singapore with 100 staff in its 7,700 sqm plant with almost 70 years of experience. It specialises in designing and printing marketing communications and direct marketing print materials and serves a global clientele including Fortune 500 companies, multi-national corporations, government agencies and medium to large enterprises. Digitising Print As the volume of orders grew, Ho Printing became limited by its printing capabilities. Customers were sending in hundreds of short run jobs each day and its existing offset printers were unable to produce these short runs economically. In addition, though it was facing rising customer expectations in terms of digital printing, it only had one digital press to work with. This created a bottleneck for Ho Printing’s short run jobs, which overflowed to its offset printers.
Ho Printing was also being challenged to find new ways to streamline its workflows while still meeting the needs of its clientele. In order to grow the business and give it a competitive edge, Ho Printing needed to increase its printing capabilities and capacity in digital printing, and expand the range of its print services. Ho Printing was concerned about its carbon dioxide emissions and wanted environmentally friendly production presses. This gave Ho Printing the opportunity to differentiate its service offerings by seeking out the latest digital features in an ever-changing business landscape. Driving Print Perfection With a strong product portfolio featuring a wide range of print devices and solutions, Fuji Xerox was a natural partner of choice for Ho Printing. Over the past 8 years Fuji Xerox has demonstrated its ability to add value to the business by keeping Ho Printing informed of the latest industry news and trends. This knowledge has empowered Ho Printing in making well-informed business and investment decisions. To position Ho Printing as the frontrunner of technology adoption and appeal to a wider market, Fuji Xerox recommended its Iridesse™ Production Press to enable high-quality and colour-rich printing expressions. The Iridesse™ Production Press, which employs advanced digital printing technology, is a sophisticated print engine that is new to the market. This strategic investment proved crucial to Ho Printing’s digitisation drive.
