Printing Innovation Asia Issue 8 2020
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Indonesia’s Nonek Up Storm HD6 DTG company Nonek Clothing installed the new Kornit Storm HD6 to improve efficiency and capture new markets. By Sha Jumari. Based in Jakarta, Indonesia, Nonek Clothing was established in 2011 and specialises in direct-to-garment (DTG) printing. In April 2017, the company invested in a Kornit Breeze. In February 2020, Nonek traded in the machine for a Kornit Storm HD6. The Kornit Storm HD6 is a robust commercial DTG printer for small to mid-sized print businesses. This Kornit HD system is designed for printers with print runs between one to 500 garments. “The Kornit Storm HD6 is a great addition to our site. It did what they advertised, giving us a great system, efficient workflow, and the printer is always getting better every time,” said Kalvin Hardy, founder of Nonek. The Kornit Storm HD6 allows highdefinition image quality and improved hand feel, with an enhanced colour management experience. The Storm
HD6 includes six colour channels (CMYK, Red, and Green) plus white, for a wider gamut and improved spot colour matching. “The Kornit Storm HD6 is a new machine for us completely because it has different number of colours. The Kornit Breeze only has four colours plus white but the Storm has six colours plus white. Versus the Breeze, the Kornit Storm produces more results in terms of the printing quality and the colour,” said Hardy. With the Storm HD6, Nonek can easily reproduce the true colours and accurately match and repeat corporate logos. The print quality is enriched by ColorGate’s professional RIP software adding advanced colour management and screening capabilities, improved white base creation and pre-defined colour libraries for the ultimate colour matching.
Kalvin Hardy, founder of Nonek.
The Kornit Storm HD6 is capable of printing almost all type of fabrics. Due to this, Nonek can now expand its applications offerings beyond t-shirt printing: “Our business mainly is printing on t-shirts so not much has changed from when we started to our Kornit Breeze purchase. But with the new Storm machine, we are able to open a new market, let’s say for printing on canvasses for shoemaking or tote bag printing. We are able to open up our applications and print on more products.” Nonek adopts a B2C business model with an online and reseller system. Its clientele are mostly individuals and small businesses that are set up as online stores and drop shipping companies. Hardy added that only about 5-10% of its clientele are corporate. “Our main purpose is to help our clients kickstart their businesses without investing heavily on the machine. For those who want to start a customised t-shirt company, they don't have to get the machine. All they need
