Printing Innovation Asia Issue 8 2020
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Pioneering innovative E-Co Corrugated Packaging in Un We spoke with large format specialists, Billboard Media, as it celebrates its move to a larger purpose-built site and their innovative expansion into the E-commerce corrugated packaging space. By Sha Jumari. Based in Melbourne, Australia, Billboard Media (BBM) is a wellestablished company specialising in digital printing. Recently, the company completed its move to a bigger facility in Oakleigh South standing at 10,000m2 – twice the size of its last site. The move was especially momentous, as it was done amidst the COVID-19 pandemic crisis. Thanks to the dedicated staff and local engineering team from HP, BBM was able to complete the challenging move. BBM specialises in all forms of digital print and converting. From billboards to street posters, transit signage, construction wraps, vinyl banners and general sign and display, the company is a major force in digital production and distribution. Through additional investment in state-of-theart packaging equipment, BBM also produces corrugated products to small and large companies, such as boxes, cartons, shippers and in store stands for the retail sector. At the helm of BBM is founder Randal Shreeve, who is no stranger to large format with 38 years under his belt. Randal had his start as a sign writer in
1982, working on the shops in all the major streets of Melbourne. When he purchased a Gerber vinyl cutting machine, it pivoted him into a whole new world of signage. “As the business grew, an opportunity arose to buy another signage company which had a paper digital printer and laminator. This led me to get into digital printing,” said Randal. “As we grew even more, it took me into longer prints of 5-metres wide. This then made me look worldwide to find a 5-metre printer… which ultimately became the HP 5100.” Randal installed three HP 5100s along with two HP Turbo Jets. Soon after, he purchased three 5-metres and two 3.2-metres solvent printers. Adding to his arsenal, Randal bought HP Latex printers; two HP 3000 Latex printers and two HP 1600 Latex printers. Equally impressive is his armoury of HP Industrial Flat Bed or rigid board printers. He has invested in three HP Scitex 11000 Industrial Press as signage devices and two high end HP Scitex 17000 Corrugated Presses for packaging printing purposes, to complete his offering.
Founde Randal’s philosophy is “Never let the customer down”, and it shows. “I always ensure I have redundancy. We are fully committed to our customer needs and timelines and always deliver ‘on time, every time.’ At this stage I believe I have purchased HP’s leading solutions for the signage industry. I’m now open to widen my offering to corrugated packaging,” said Randal. The new Oakleigh South site holds five factories, each one catering different areas of work. The massive facility has:
