Labels and Packaging Innovation Asia • 6 2021 -
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Sustainability & Marketing Resiliency for CPGs With disrupted supply chains through the current pandemic, CPG companies start to take advantage of resilient design in order to produce more sustainable and crisis-proof. Although there are still some obstacles, it is a great opportunity for the industry. Since the pandemic outbreak, meeting short-term needs and maintaining long-term priorities has been a longterm challenge for companies. The global response to COVID-19 has slowed down the day-to-day operations of many companies, but accelerated the development of changes that had already taken place before the outbreak of the pandemic. A fundamental shift in priorities may allow CPG companies to develop marketing flexibility by reaffirming their commitment to sustainable development, which is more important than ever. Supply Chain Digitisation Already in March, more than 75% of companies said they had disrupted their supply chains due to the outbreak. Some consumer goods manufacturers and food retailers were unable to keep up with peak demand, while others faced greater challenges. Although the CPG industry has always been slow to adopt digital solutions in the supply chain, this situation can generate a willingness to change, which can lead to adjustments and thus unlock the benefits of sustainability.
To digitise the supply chains, which not only saves costs but also reduces waste and improves energy monitoring is not only in times of COVID-19 a good idea. Nevertheless, this unique situation creates an environment
where supply chain transformation can almost be seen as a prerequisite for long-term success, and in this new environment there is an opportunity to activate sustainability that has not been achieved for many years.
