3 minute read
FUJIFILM Business Innovation Asia Pacific
Recognition to Revoria Presses and Fujifilm technology users in the Asia Pacific region for their astounding creativity and innovation
Innovation Print Awards 2022 – “Best Innovation Award’ Winner “The Voyage of Life” using Fujifilm digital press by Winson Enterprise (H.K.) Limited, Hong Kong
FUJIFILM Business Innovation Asia Pacific announced today the winners of the Innovation Print Awards (IPA) 2022. In its 15th year, IPA is congratulating 47 winners from 10 countries across the Asia Pacific region for winning this prestigious award. The annual competition is open to all users of FUJIFILM Business Innovation graphic communications solutions across the region.
There was a total of 193 (single) submission for 25 categories -- with the most competitive categories in Brochure, Catalogues & Leaflets and Packaging & Labels -- over 40 entries were received for each of the category.
The entries under Brochures, Catalogues & Leaflets and Packaging & Labels categories grew more than double of last year and it demonstrated an upcoming trend and demand for short run packaging and labels. Brands not only seek for more impactful appeal on their packaging to entice customers, but to reach them quickly
INNOVATION PRINT AWARDS
as well. The current digital print packaging allows shorter run length, just-in-time delivery, and a reduced minimum order quantity (MOQ) requirement as product lifecycle becomes shorter.
“What we saw, what is trending and what we noticed this year -- digital packaging in this competition has taken off and was one of the most significant categories we judged,” said Paul Callaghan*1, head judge for IPA 2022. “In fact, we had to split into two sub-categories, Rigid Packaging and Carton Packaging. If you think digital packaging was lagging in any way, I can assure you, it is here and has come of age.”
Innovation Print Awards 2022 – “Best Innovation Award’ Winner “The Voyage of Life” using Fujifilm digital press by Winson Enterprise (H.K.) Limited, Hong Kong
Out of 47 winning entries, 34 were printed on Iridesse™ Production Press or Revoria Press™ PC1120, including the winner of the “Best Innovation Award”, Winson Enterprise (H.K.) Limited from Hong Kong. Entitled “The Voyage of Life”, the submission is inspired by a series of four paintings created by Thomas Cole*2, representing an allegory of the four stages of human life. Winson Enterprise applied the same idea and tells the life story of a couple. Each page showcases a different type of paper and effect, intricately representing the changes in life, exuding a multitude of feelings and experience to the reader.
“The immense technology and speed in digital printing enables brands to be more explorative in their designs and totally think out of the box, especially with the availability of different specialty colours,” said Scott Mackie, General Manager, Graphic Communication Business Group at FUJIFILM Business Innovation Asia Pacific. “We are thrilled to be part of this trendsetting journey with our customers in communicating their brand story to their customers via our print technology. Through IPA, it is heartening to see quick and strong adoption of digital printing technologies as businesses embrace digital transformation.”
The winning applications will be showcased in FUJIFILM Business Innovation Graphic Communication showroom in Tokyo, Japan and in regional Graphic Communication industry events.
To further profile these talents, FUJIFILM Business Innovation Asia Pacific Pte. Ltd. will submit all entries*3 to the Asian Print Awards, a competition for printers in the region.
Wishing all our readers a Happy Year of the Rabbit
