Printing Innovation Asia Issue 1/2 2021
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Worldwide packagin strongest in China Heidelberg highlighted its focus on the high market potential in China. The company is ideally positioned in the growing field of folding carton printing on board worldwide and in China in particular. Asia was the biggest market in 2018 for packaging growth, accounting for around 40% of global packaging consumption. China is the world’s biggest packaging consumer, at over $200 billion. It is also forecast to have the fastest growth in packaging consumption over the five-year period from 2019 to 2024, with a rate of almost 5%. This is due to the rising real takehome pay, an expanding middle class, a growing population, the increasing urbanization, and further expansion of E-commerce. “The Chinese market, which is so important for us, is the one where demand has returned fastest and closest to that of the previous year during the pandemic,” confirmed CEO Rainer Hundsdörfer. “The long-term
prospects look good too. China is still the fastest-growing market in the world. Our market share of almost 50 percent puts us out in front here, and we want to consolidate our strong position even further. T herefore we will further expand our production capacities in Shanghai and increase our competitiveness there with a higher share of value added. As well as local production, Heidelberg China will also provide assistance with a strong sales and service team. We have our sights firmly set on the successful packaging printing companies above all.” Packaging Day in PMC Shanghai with over 108,000 views online At the end of September, Heidelberg
held a combined in-person and online event, Packaging Day. On site in the Print Media Center (PMC) Shanghai, 65 customers got to see four different applications being produced with more than ten live demonstrations on a Speedmaster CD102 nine-colour press. Highlights here were the high-speed job changes and the sophisticated finishings that add a lot of value to packagings. These premium packagings are especially popular in China. In parallel, Heidelberg reported over 108,000 views online, where live
