Printing Innovation Asia Issue 1/2 2021
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3 Online Printing Trend In the modern, digital world, online printing is the ace up the print industry’s sleeve. If you want to play it for maximum results, there are a few things to keep in mind though. Online printing has been getting more popular for the past few years. It makes the world of print easily accessible to everyone, even people who haven’t previously studied up on the options and possibilities a printer provides. Therefore, one could even say it has marked somewhat of a revolution in the availability of affordable, quality printing for all businesses, small and large. Online printing grants the average customer access to great printing, while also being able to make informed decisions on what printing options they’d like and compare pricing in realtime. But the print market expanding into online channels isn’t only a plus for the customer, multichannel approaches are what is going to keep the print industry growing. In a world where everything is going digital, print has to prove it’s worth once again. Especially in marketing, the printing industry adapts online strategies already! HP and PrintWeek claimed that digital printing can answer new consumer demands back in 2019 with their report on 7 global trends driving the print industry – and we already went into detail about the importance of a shift towards digital,
to satisfy the customer’s demands, in our 3rd Spotlight Report. So without further ado, here are our picks for the top 3 trends in online printing printers should embrace! #1: A Wide Portfolio Traditional craftsmanship is “in”, yes, but what customers are looking for in online printing is something else: They want a wide portfolio at their fingertips. Therefore a wide format in graphics, as well as a wide format in printing
services, is key and will continue to be adopted by mainstream online printing companies. With real-time pricing being a huge advantage for the customer though, it is still important to have a USP (unique selling point) for your company regardless. Are you the company known for especially beautiful photobooks? A lot of creative freedom? Fast delivery times? Everything has to be simplified, user-friendly, fast and efficient. Some might prefer to pay less and are okay
