Printing Innovation Asia Issue 3 2021
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5 Ways Post-Compos Easily Drive Success i Printers are on a mission to find better ways to win more business and operate more efficiently. Their experience from last year is driving a renewed energy across the printing industry as they embrace the continued variability of print markets and its impact on how print production environments receive, produce and deliver work. The bottom line is that the print industry continues to evolve—a notion confirmed in the latest market study from Madison Advisors (January 2021). Madison Advisors’ research focused on post-composition solutions for volume print production environments. Why is post-composition important for the future success of volume print production industries? Madison Advisors puts it into context in their press release about the new study: “Even if some of the functionality of a post-composition solution overlaps that of the core document composition solution(s), the cost benefit of considering post-composition to address rapidly changing customer expectations more easily is worthy of serious consideration,” said Keith Woedy, Vice President of Research
and Practice Lead, Madison Advisors. “We believe that, to stay competitive, companies need to take a hard look at including post-composition into the workflow to support the ability to deliver highly personalized, efficient, cost-effective communications.” This perspective from Madison Advisors dovetails positively into our experiences in the volume print production industries. It also rings true with our 30-member Customer Advisory Council made up of InPlants, Direct Mail printers and some of the largest Print Service Providers (PSPs). As Woedy mentions, the need to deliver what print buyers and customers require is key to the value of post-composition in 2021. We see 5 effective ways post-composition will help print production workflows handle more business, more efficiently. The ultimate result is more business success. Let’s take a closer look at 5 ways postcomposition can make an impact in your print environment: 1. Handle a Larger Number of Smaller Quantity Orders Around the world, printers of all types talk to us about the challenge of more orders coming in but for lower quantities per order. Post-composition print workflow solutions are critical here. Optimizing print orders as they come in, commingling or batching them
with like print jobs and automating the process with visible, trackable and reportable processes or workflows is crucial. Customers tell us this capability can save them hundreds of thousands of dollars in printing and process costs annually while opening the door to new revenue opportunities. 2. Fulfill the Requirement for Personalization The idea of personalization isn’t new, but the need for it continues to grow. Personalization isn’t just about applying a name to a printed product. Regionalization is a key component to personalization and delivers unique experiences for recipients in different geographies. Using Variable Data Printing (VDP) techniques, printers can offer data-driven content that
