Printing Innovation Asia Issue 5 2020
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Designed to help customers connect, learn, and grow, Prokom is a virtual platform made up of Konica Minolta’s global community. In these current times of need, it has been especially helpful in connecting and supporting small print businesses. Running a business during this difficult time is not an easy task, let alone doing it without much support from the industry. While large corporations often have a dedicated team of marketers, market analyst, researchers and strategy professionals to advise, smaller business owners do not have such a luxury. According to the statistics provided by the Asia Pacific Economic Cooperation (APEC), Small and Medium Enterprises (SMEs) make up to 97% of all businesses across the APEC economies. Unlike a trade association or chamber of commerce, Prokom is a global
Minolta
providing the support needed to ensure business continuity.
“Our philosophy is to help Konica Minolta’s customers to connect, learn and grow, so they can secure and establish their businesses and careers for the future ahead. With an everevolving landscape and the sharing of ideas and industry insight, the community will help shape print to business,” said Toshi Uemura, General Manager at Konica Minolta Inc.
Information sharing is powerful The primary purpose of Prokom is to create a community that encourages sharing of information, trends and allows users to participate in discussions. Over the years, Konica Minolta noticed that besides just its team of experts addressing certain questions from members, the company saw likeminded business owners and partners stepping up to share their experiences and what worked for them. In order to grow the print industry, the sharing of expertise and knowledge across the industry will spur businesses to innovate and excel.
community of Konica customers and partners.
Supporting smaller set ups and local print shops is proving to be more essential. Here's how Prokom is
Being in a global community has the added benefit of allowing business owners from different parts of the world to share print applications that
Toshi Uemura, General Manager at Konica Minolta Inc.
