Print Innovation Asia Issue 10 2021
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FUJIFILM Gears Up Transformation in As Print Innovation Asia speaks with Scott Mackie, General Manager of the newly-integrated FUJIFILM Business Innovation Graphics Communication Business Asia Pacific. In this interview, we discuss the regional impact of the integration, dedicated new brands and product offerings to digitise the print industry, and what customers in Asia Pacific can look forward to. How has the transition to being an integrated Fujifilm been? What does the integration mean for your customers? The integration is the biggest event in our company’s history, and one of the biggest synergies within FUJIFILM group is the Graphic Communications Business. Integrating the divisions is creating the powerful ability within the segment that we didn’t have reach in previously, and accelerating the expansion of our product portfolio.
What has changed and how has FUJIFILM responded? FUJIFILM has a proven track record of successfully transforming itself from a photo graphic film company to a developer of various high growth business. So far I’m glad to say we’ve ridden the storm well as the industry has seen more digitisation but it has been an incredibly challenging time for all.
We’re collaborating strongly in our go-to-market (GTM) activity and importantly our support structure for customers. Going forward, customers will enjoy long-term commitment from FUJIFILM in the print industry and as a business partner to grow together.
Most Graphic Arts players have faced difficulties in business slowing down especially during the lockdown periods or 2nd and 3rd waves, but we’ve seen real resilience. We learned that short run demand has increased due to decrease in traditional applications, some print providers have simply transitioned 100% to digital production as it’s the ONLY way to achieve what their customers are asking for.
With COVID-19, we guess you’ve not been immune to the challenges in the market.
That’s significant in the industry. The change is real and accelerating and one of the ways to counter the
change in demand is adopting more digital workflows to adapt to the much higher order rates such as Web to Print systems due to the increased demand for on-demand in eCommerce. For reference, look at how HYBRID is a new way of working, a new way of living in many ways and it’s changing the way we communicate. Traditional methods of production must adapt to not just survive, but thrive in the Graphic Communications world. HYBRID Production is an essential part of the new market. Revoria Brand You have a new Technology brand, Revoria. What was the development inspiration for Revoria? Revoria is a herald of our new FUJIFILM Business Innovation as we begin expanding our regional and global reach. The brand name was derived
