About the Cover COVER DESIGN BY GAD CASTRO
The College of Advertising Practitioners has been adaptive to the changing space of the internet. As COVID-19 took the world by storm, COAP managed to rise to the challenge of improving and helping the Advertising Community through an online mode of learning. With that, the cover is the resemblance of the solid new found strength of the whole COAP community despite being away together. It also embodies our willingness to build connections, guided by our faith and trust in God, and symbolizes our passion and ambitions to become better– that if we stand as one and walk along the path of our dreams, we will excel and make it a reality, where we share our success to God’s greatest glory. Together, we rise. Together, we fight. Together, COAP is stronger.
Acknowledgements
W
e would like to first and foremost thank, our beloved Council of Advertising Practitioners teacher advisers Mr. Jeanil Sajo and Mr. Jenmark Calumba, for being our number one supporters in the endeavors that we aim for. With their uttermost kindness and knowledge, thus, COAP has made it this far. To the past officers of COAP in the school year 2020-2021 for lending us the guidance and knowledge; for the majority were inexperienced about the operations of a student council and they lended a gentle hand. To the College of Business and Accountancy Student Provincial Council, for their never ending support for our organization and the outpour of kindness. And lastly, to the SDP council spearheaded by Mrs. Margen A. Java and CPU Republic, for giving us the opportunity to showcase what the Council of Advertising Practitioners’ potential can be and for giving us guidance and insight. We will continue to evolve and become the best versions of ourselves. To God be the Glory!
Message of the President ARKISHA MARIE QUISUMBING COAP PRESIDENT 2021-2022
I
t has been a very challenging two years for the whole world. When the Covid-19 Pandemic hit in late 2019, a lot of people; including myself, were very uncertain about the future. A lot of adjustments had to be made, as face to face classes are not available to students such as us and it has limited a lot of things in our daily lives. In this school year 2021-2022, I am happy to say that all of us are healing and recovering from the pandemic. There have been several hurdles for everyone, such as the typhoon Odette last December 2021, that affected a large portion of the Visayas islands. However, we still stood up and carried on while helping our brothers and sisters in need. COAP’s mission this past year was to become a helping hand in times of need. Even though we are small in numbers, we are flexible and resilient people who let our creativity and kindness shine in the various activities that we have partnered with various organizations.
As president, it was an honor to be exposed to a lot of the knowledge that was given to me because of it. The connections, knowledge, and experience of being the president of our small organization is something I would never exchange for anything else. The position was a surprise for me, but even though I was entrusted with the responsibility, I have tried my best to handle our organization with the grace and respect that it deserves. I hope that this portfolio would be a clear message of love and light to you readers, of how the council and our members try our best to create the ideal scenarios in the most difficult situations. The future may be uncertain, but I know that the Council of Advertising Practitioners would continue on to let our creativity shine in even the darkest of times, glorifying God’s name in everything that we do and create.
contents COAP PORTFOLIO 2022
07 Interview 09 About Advertising 11 Introduction 12 COAP Officers 13 Do It Like COAP: A Sneak Peak on How the Council Operates 16 Pasidungog
contents COAP PORTFOLIO 2022
22 COAP Naga Aksiyon 41 Pagtipun 48 Self Evaluation 50 Liquidation 53 Pamatuod 69 Pagdagay 75 Ang Amon Pagbalikid
Interview MEPHIL ANGELA BUYCO COAP SECRETARY 2021-2022
T
07
here is a number of challenges the Council of Advertising Practitioners have encountered as an organization this school year 2021-2022, none of them we could not overcome and handle, but for the most challenging ones, there are two that come in mind: our members’ inactive and inconsistent participation and pursuing our original plans for the organization.
Don’t get us wrong, we were still grateful and glad for the time and effort our members gave to attend and participate. It was still a success in the end, however, we wished that it could have been better if everyone was there. As for the monthly movie nights, we have discontinued it for the same reason: only a small number of our members would attend and enjoy the movie. Although it is not mandatory for them to attend anyway, we had hoped Every time we have social occasions that through our small effort of bringing planned such as our acquaintance party everyone together at least once a month, and monthly movie nights (that was later that our connections would grow stronger discontinued) and partnerships for considering that we are, after all, chasing webinars and online events, it was, our dreams in the same career field, hence admittedly, difficult to ask and monitor why we are enrolled in BS Advertising. our members' participation virtually. During our virtual acquaintance party, It was just as difficult, if not more, to ask only half of our members attended, our members to register, attend, and which was stressful as the event participate in webinars and online events planned was for the benefit of our held by our partner organizations. freshmen to get to know their seniors The core officers including me sometimes and what it’s like to be part of the wished that we can confidently accept a organization. It was also a little bit gold partnership, but considering our small unfortunate for the officers who stayed population of thirty-six (36) and the up late at night to thoroughly plan and schedule of each and every member, we execute the event, only for half of our unfortunately have to settle with only a members to appreciate and enjoy. bronze partnershipCOAP PORTFOLIO 2022
which is still a great opportunity for us to show our willingness to support and cooperate with other organizations, but just like I said, we wished we could do more. Nevertheless, we powered through these challenges and still met the expectations and required attendees for our partnerships, all thanks to the efforts of our core officers and members of the council. As for our failure to pursue our original plans for the organization, the plans that we meant were our supposed Christmas party in December and Valentine special in February. However, due to Typhoon Odette in December, we decided to cancel the Christmas party in respect to not only our members but for the victims who lost their families and home to the typhoon. Instead, we cooperated with the College of Business and Accountancy Provincial Council in helping students who were stranded. We asked our members in our Messenger group chat if they needed any help or assistance from us and fortunately, all of them were okay. Some of our members only had problems with the electricity being out and signal for their mobile phones. As for the supposed Valentine special in February, due to time constraints and the differences in schedule of the members, we canceled it and decided to partner with Koalisyon with their Koa Jam 2.0: Gabi ng Tula at Musika by supporting and attending their event which they broadcasted via Facebook Live. We received a certificate of appreciation from said event. Despite all of these strenuous activities, we put all of our faith
08
in our Almighty Father in order to push through with all our best efforts and hard work to continually make our name be known amongst all other organizations and fraternities of our university– that despite our small population, we are willing to open our hands to support, cooperate, and partner with others for meaningful campaigns and informational webinars. We have accomplished the theme CPU Student Organizations: EXCEL for God’s Greatest Glory through our trust that the Lord will help and guide us in the right path of student leadership and service for the members of our council. Through our struggles and hard work, we never yield to the temptation of giving up, instead we looked for inspiration and motivation in God’s holy word, and continued to improve our initiative, management, and authority in the council, influence important and worthwhile movements to the members, and exercise our creativity to promote effective communication as advertising practitioners. We believe that through all of our honest and hard work, immense passion, and ambitions, we excelled because we did it all for God’s greatest glory, and we owe all of our organizations’ and individual success to His gracious name– and all thanks to Him, we are able to proudly say that the Council of Advertising Practitioners will continue on serving and represent the students of Advertising, to confidently showcase through our portfolio our achievements and accomplishments, and to optimistically hope that the future of our organization is far from a dimming light… We will shine brighter, bolder, and better.
COAP PORTFOLIO 2022
ABOUT
BS ADVERTISING
09
COAP PORTFOLIO 2022
N
ot many people truly know what the advertising course is all about, let alone the industry itself. And yet, many would still argue that advertising is the backbone of how a brand or a business can grow both within and outside itself. The advertising industry is all about creating, nurturing, and building a brand. It gives a vast audience the awareness, knowledge, and understanding of a brand’s or business’ existence, identity, and image. Advertising is not just about promoting a certain product or service, it is a form of science and art in bridging a communication between a brand and its target audience. There is a wide range of work you can do if you choose to make advertising your career– you can be a copywriter, art director, event planner, researcher, producer, director, videographer in Advertising. Cinematographer, photographer, editor, filmmaker, graphic designer, social media manager, marketing manager, SEO manager, digital marketing analyst, and many more.
Advertising is not just about promoting a certain product or service, it is a form of science and art in bridging a communication between a brand and its target audience. 10
With an advertising degree, you are given the flexibility and fluidity in choosing your job, for your skills and talent are honed, developed, and improved in the BS Advertising course of the College of Business and Accountancy in CPU. Although many would argue that advertising is simply a marketing tactic to bring attention to the business in order to get the money in, professional advertising practitioners will tell you that our work is more meaningful than that. Our primary purpose is to get a point or message across to the audience in the most creative, effective, and impactful way that will influence, persuade, and inspire them to do a certain action for a good cause, campaign, or promotion. As students of BS Advertising, we are passionate about not only our course, but more so of the work we produce either as individuals or as a team. So, as you continue to read our portfolio, we hope that it will inspire you to consider joining us in our journey to create meaningful campaigns and work by enrolling in Bachelor of Science in Advertising.
INTRODUCTION
Preamble We, the members of COUNCIL OF ADVERTISING PRACTITIONERS, guided by our faith in God and will to establish this organization that will meet our expectations, commit to merge our knowledge, foster camaraderie and exercise our creativity to promote effective communication through various types of medium.
Vision An organization that believes in one dimension of bringing up dynamic students, responsive to the changing needs of the times.
Mission An organization of innovative and effective advertising students committed to excel in the creative side of business.
11
COAP PORTFOLIO 2022
COAP OFFICERS
12
ARKISHA MARIE QUISUMBING President
SHELUMIEL DEBULGADO Vice President - Internal
PAULA MAGUALE Vice President - External
GAD CASTRO Vice President - External
MEPHIL ANGELA BUYCO Secretary
FRANCENE BLYTHE DANO Treasurer
COAP PORTFOLIO 2022
COAP OFFICERS
THEA NICOLE GERAFIL Auditor
ZYRA JUNE LABATING 2nd Year Representative
13
EDALREHCE FORRO 1st Year Representative
CRYSTAL RIVERA 3rd Year Representative
WELMAR BANZUELO 1st Year Representative
JOSEPH RYAN SOLEIN 4th Year Representative
COAP PORTFOLIO 2022
Do it like COAP: A Sneak Peek on How the Council Operates
Photos by COAP First photo: COAP's 1st General Meeting, welcoming of the freshmen. Second photo: COAP's 2nd Core Council Meeting for proposed Christmas party.
14
T
he Council of Advertising Practitioners is one of the smallest academic organizations in Central Philippine University in population. For this academic year 2021-2022, there are only a total of thirty-six (36) students enrolled in BS Advertising and eleven (11) of which are officers of the council.
COAP PORTFOLIO 2022
The core officers which compose of the President, Vice President for Internal Affairs, Vice President for External Affairs, and the Secretary, are the ones who mainly operate the entire council. They are the ones responsible for planning and executing organizational activities, representing the entire council and organization, and upholding the vision and mission set forth by the founders of the organization. They function as a single unit– the Secretary schedules, documents, and sometimes takes charge of their meetings, she plans and sets the outline of their events, notes important dates and topics to be discussed by the core, disseminates information through groups chats, and represents and speaks for the core when the President is absent; the Vice President for External Affairs is in charge of reaching out for sponsorships, partnerships, and trainings, they are also the ones who make decisions on behalf of the President in regards to external affairs of the council and organization; the Vice President for Internal Affairs is in charge of keeping the officers and organization members in check and informed, she is also the one who makes decisions on behalf of the President in regards to internal affairs of the council and organization; and, the President represents and speaks for the council and the organization, initiates and takes charge of the meetings, and she is the main planner of which direction to lead and guide the council and organization to and is the final decision-maker.
15
Despite the challenges, we will never yield to any pressuring obstacles. The officers will continue to rise and serve the members of COAP." The council, especially the core officers, often contact each other through their private group chat to keep track of their responsibilities and tasks such as attending and participating in event webinars for partnerships and online leadership training, planning virtual organizational events, and keeping the organization alive as it is sometimes difficult to handle and operate in an online environment. Nevertheless, the Council of Advertising Practitioners continues to thrive despite our small number. The officers never fail to do their best in serving the members of the organization and they carry on sustaining the good reputation of the council and organization.
COAP PORTFOLIO 2022
PASIDUNGOG Recognizing COAP's Noteworthy Members
16
COAP PORTFOLIO 2022
Agalon Student Affair Officer
17
Arkisha Marie Quisumbing is a brilliant 2nd year Advertising student and is currently the Council of Advertising Practitioner's President. As she is an active and excellent student leader, she was elected and is now CPUR Agalon: Mother Organization's Student Affair Officer. With her skills in leadership and reliable guidance, COAP is grateful and proud of her achievements and accomplishments made in her term. Without her, COAP would not be able to stand on its own and would not have formed bonds and partnerships with other organizations.
COAP PORTFOLIO 2022
Minister for Information Dissemination and Creative Media
18
Alyanna Marie Comprendio is a talented, intelligent, and skilled 3rd year Advertising student and a pillar of the Council of Advertising Practitioners, being the former president in academic year 2020-2021. She is currently an outstanding Board Member of the provincial council and an active core member of Les Créatives. With her past contributions to the council and now carrying the name of COAP as the Minister of Information Dissemination and Creative Media, she is one of our best assets and treasured member.
COAP PORTFOLIO 2022
Enactus Representative
19
Mephil Angela Buyco is an intuitive and clever 2nd year Advertising student and is currently the Council of Advertising Practitioner's Secretary. With her initiative and willingness to volunteer, she was also chosen to be COAP's Representative for Enactus CPU, a special organization that connects student, academic, and business leaders through entrepreneurial-based projects. She is also currently an active member of the media team, Les Créatives, as a writer and graphic designer. With her wits and time management skills, she has greatly contributed to the stabilization and activeness of COAP both internally and externally.
COAP PORTFOLIO 2022
Les Créatives: CBA Media Team
Les Créatives is the Council of Business and Accountancy Provincial Council's official media team that was founded last academic year 20202021 with its core members being COAP's Alyanna Comprendio, Don Pedregosa, Amal Diocena, and Crystal Rivera. In September of this academic year 2021-2022, Les Créatives posted an announcement for applications of their growing team. Three of COAP's very own have been accepted and successfully joined their growing team. These three are the current Secretary Mephil Buyco, 2nd Year Representative Zyra Labating, and VP External of the 1st semester Precious Maguale.
20
COAP PORTFOLIO 2022
Central Echo and CPUR Media Team
Gad Castro is a creative 2nd year Advertising student and is currently the Council of Advertising Practitioner's Vice President of External Affairs for the 2nd Semester and Jan Karlo Bebanco is an accomplished 4th year Advertising student and a proud member of COAP. The two are also currently the Layout Editor and Layout Artist respectively for Central Echo, the official student publication of CPU. Meanwhile, Zyra June Labating is a talented 2nd year Advertising student and is currently COAP's 2nd Year Representative. She is also currently a proud member of CPU Republic's Media Team as their videographer.
21
COAP PORTFOLIO 2022
COAP
NAGA AKSIYON COAP's List of Activities for the School Year 2021-2022
22
COAP PORTFOLIO 2022
August 25, 2021
FoodSanBa: Poverty, Delivered Bayanihan, and Food Security Amidst the Pandemic by Impact Philippines
FoodSanBa is an online conference that aims to unfold the reality of food security and hunger, and the compassion and unity of youth leaders and community organizations that work together which truly show the Filipinos’ Bayanihan Spirit. Ana Patricia Non, who is the first woman to lead the founding of Community Pantry in the Philippines was the guest speaker for said event. The webinar was premiered last August 25, 2022 via Zoom Video Conference and Facebook Live through SK Iloilo Provincial Federation and Impact Philippines Facebook Page.
23
Impact Philippines Official Facebook Page COAP PORTFOLIO 2022
August 27, 2021
Horizon: Ingress Beyond Reality by College of Business and Accountancy Provincial Council
CPU - College of Business and Accountancy Provincial Council Official Facebook Page
24
Horizon: Ingress Beyond Reality is a college orientation for the first semester by the College of Business and Accountancy. It was held last August 27, 2021 via Facebook Live. The Council of Advertising Practitioners participated in their Organizations’ Presentation Video Contest, where COAP won as champions once again.
COAP PORTFOLIO 2022
October 23, 2021
Bilang Kabataan: Voter’s Education Program by Bilang Kabataan and Ayala Young Leaders Alumni Association Iloilo Chapter
Council of Advertising Practitioners
25
Bilang Kabataan: Voter’s Education Program is a webinar about our rights to suffrage and events that affect our lives as votes. The guest speakers were Reigo Ferrer Garcia, a part time faculty of CPU and Gabriel Felix Umadhay, founder of Iloilo Pride Team. This event was done by Bilang Kabataan and the Ayala Young Leaders Alumni Association, Inc. Iloilo Chapter in partnership with the Philippine Leadership and Empowerment Alliance for Development, Inc. last October 23, 2021 via Zoom Video Conference and was also streamed on Bilang Kabataan’s Facebook page. COAP PORTFOLIO 2022
October 25, 2021
My Neighbor, Advertising by Council of Advertising Practitioners
Council of Advertising Practitioners
26
The Council of Advertising Practitioners held its annual acquaintance party. On October 25, 2021, it marked its second year of holding their acquaintance party online with the theme: “My Neighbor, Advertising”, a Studio Ghibli inspired virtual gathering via Zoom Video Conference and Discord. The officers, members, and teachers all participated and dressed up similar to Studio Ghibli characters. After the program ended, members who wanted to watch “My Neighbor, Totoro”, which is the main inspiration of the theme, headed over Discord where the movie was streamed. This event was spearheaded by President Arkisha Maire Quisumbing and Secretary Mephil Angela Buyco, whereas the Masters of Ceremonies were Vice President Internal Shelumiel Debulgado and Rovic Will Sipacio. COAP PORTFOLIO 2022
October 27, 2021
Leading Through The Pandemic: Resources for Times of Uncertainty by College of Business and Accountancy Provincial Council
On October 27, 2021, the College of Business and Accountancy held a leadership training webinar via Zoom Video Conference with the theme, "Leading Through The Pandemic: Resources for Times of Uncertainty". President Arkisha Marie Quisumbing, Vice President Internal Shelumiel Debulgado, Vice President External Precious Paula Maguale, and Secretary Mephil Angela Buyco attended the said leadership training webinar. Secretary Mephil Angela Buyco was also given the chance to speak about the activity she made with her fellow group mates, at the same time representing the voice of COAP.
College of Business and Accountancy Provincial Council Official Facebook Page
27
COAP PORTFOLIO 2022
November 6, 2021
Retrospective: Chamber of Chills by Junior Philippine Association of Management Accountancy
Junior Philippine Association of Management Accounting CPU Official Facebook Page
28
Retrospective: Chamber of Chills is a virtual acquaintance party of the Junior Philippine Association of Management Accountancy where COAP President Arkisha Marie Quisumbing was invited to be the judge for their Meme Time contest and Elem3ntalArts: Digital Arts Competition. She was given a certificate of appreciation afterwards for both events. The online gathering took place on November 6, 2021 via Zoom Video Conference.
COAP PORTFOLIO 2022
November 13, 2021
Sidlak: Radiating Impact Through Entrepreneurial Action by Enactus CPU
Council of Advertising Practitioners
29
Sidlak: Radiating Impact Through Entrepreneurial Action is Enactus CPU’s first general assembly and orientation which took place last November 13, 2021 via Zoom Video Conference and was streamed on their official Facebook page. There were three special guests who gave encouraging messages for the attendees which are Mr. Jhun Clayford Guillermo, an Enactus Alumnus and a Philippine Representative to Enactus World Cup 2016, Mr. Joeymar Casinao, President of Enactus HTC and a Philippine Representative to Enactus World Cup 2019 and 2021, and Mr. Lander Dean Alcorano, Vice President of CPU Republic.
COAP PORTFOLIO 2022
November 17, 2021
Pagkilalahay: Virtual Meet and Greet and Agalon Executive Committee 2021-2022 Election
On November 17, 2021, COAP President Arkisha Marie Quisumbing was elected as CPUR Agalon: Mother Organization’s Students Affair Officers during Pagkilalahay: Virtual Meet and Greet and Executive Committee 2021-2022 Election in collaboration with 2020-2021 Agalon Execom.
by CPUR Agalon: Mother Organization
November 18, 2021
Organizations and Fraternities E-Pakilala: An Online Welcome Activities by CPU Republic
CPU Republic Official Facebook Page
30
CPU Republic launched the project Organizations and Fraternities E-Pakilala: An Online Welcome Activities last November 18, 2021 which seeks to introduce and showcase diverse characteristics and identity of the university’s recognized organizations and fraternities in the virtual realm. The Council of Advertising Practitioners participated in the Digital Poster Making Contest and won as Runner Up for Welcome Advertising Video Making Contest. COAP PORTFOLIO 2022
November 24, 2021
Paghangop: Panayanon Local Dialects Online Feature by CPUR Agalon: Mother Organization
CPUR Agalon: Mother Organization Official Facebook Page
31
Paghangop: Panayanon Local Dialects Online Feature is a project which aims to promote cultural understanding and celebrate diversity by featuring the local languages of Panay through a series of postings for online trivia. The project was launched on November 24, 2021 where Vice President (External) Gad Castro and Secretary Mephil Angela Buyco participated and submitted Hiligaynon, Akeanon, and Karay-a entries which were later posted on CPUR Agalon: Mother Organization’s Facebook Page. The first posting of the project was on January 17, 2022.
COAP PORTFOLIO 2022
November 27, 2021
GenPeace Be: Engaged - Young Filipino Voter’s Awareness Conversation: Cultivating Discerning Citizens by CPU Republic
GenPeace Be: Engaged - Young Filipino Voter’s Awareness Conversation: Cultivating Discerning Citizens is an online seminar where students, local government officials, and various representatives from different student organizations and fraternities discussed the role and readiness of the youth will play in the May 2022 elections. This program was initiated by CPU Republic in partnership with Geneation Peace Network and in collaboration with Samahan ng Bagong Kabataan (SBK) last November 27, 2021.
CPU Republic Official Facebook Page
32
COAP PORTFOLIO 2022
December 15, 2021
MALAYA: Breaking Silence on Gender Based Violence and Sexual Abuse Webinar by CPU Republic
CPU Republic in collaboration with CAMELEON Association, Inc. held a webinar that discussed the topics and prevention of violence against women and children, sexual abuse and violence, and the sexual exploitation of women and children called Malaya: Breaking Silence on Gender Based Violence and Sexual Abuse. This event was held on December 15, 2021 via Zoom Video Conference with guest speaker Police Executive Master Sergeant Ruth Talaban Laudato and a special message from Honorable Senator Risa Hontiveros.
Scan me to see the original post!
December 2021 - January 2022
ParoLandra 2021 by CPUR Agalon: Mother Organization
CPUR Agalon: Mother Organization Official Facebook Page
33
The Council of Advertising Practitioners participated in CPUR Agalon: Mother Organization’s ParoLandra 2021 which is an exhibition of Filipino lanterns that showcases the creativity of students in designing and making lanterns symbolizing the organizations’ or fraternities’ identity using indigenous and recyclable materials which will be donated and displayed to their selected household or barangay. COAP donated the parol they made to the Buenvenida household in Brgy. San Isidro, Jaro, Iloilo City, which is home to an aspiring professional advertising practitioner. COAP PORTFOLIO 2022
January 24, 2022
Youth Choose 2022: Youth Caravan on Voter Empowerment by La Salle Institute of Governance, Participate PH, and YouthLed PH
YOUth Choose 2022: Youth Caravan on Voter Empowerment is a webinar activity that aims to promote and encourage youth political participation in the 2022 elections through civic and voter education. The program was held January 24, 2022 via Zoom Video Conference and was streamed live on CPU Republic’s Facebook Page. This event is coorganized by the La Salle Institute of Governance, Participate PH, and YouthLedPH. The Western Visayas Leg is in partnership with De La Salle Philippines, Lasallian Peace and Justice Commission, University of St. La Salle, and Central Philippine University.
Scan me to see the original post!
January 29, 2022
Project Central for Emodyol (Environmental Movement for the Development our Young Learners) by CPU Republic
CPUR Agalon: Mother Organization Official Facebook Page and Council of Advertising Practitioners
34
Project Central for Emodyol, an environmental movement for the development of our young learners is a project initiated by CPUR League of Governors and the Local Government Units and in collaboration with CPUR Agalon. This project, which was launched in December 2021, aims to contribute a way to eliminate solid waste products in Iloilo such as used or rejected tarpaulins and used papers which encourages the community to increase environmental integrity. Secretary Mephil Angela Buyco turned over two reams of clean bond paper which has 500 sheets each, making it a total of 1,000 sheets donated on behalf of Vice President for Internal Affairs, Shelumiel Debulgado, who mostly donated for the papers, and the Council of Advertising Practitioners. COAP PORTFOLIO 2022
February 7, 2022
Entrada: The Legacy Continues by College of Business and Accountancy Provincial Council Council of Advertising Practitioners
February 14, 2022
KoaJam 2.0: Gabi ng Tula at Musika by Koalisyon
35
Entrada: The Legacy Continues is the College of Business and Accountancy’s student orientation for the second semester which was held last February 7, 2022 via Facebook Live on the provincial council’s official Facebook page. The event was hosted by Board Members Romel Patingan and Alyanna Comprendio, who is also COAP’s former president in the academic year 2020-2021.
KoaJam 2.0: Gabi ng Tula at Musika is a Valentine day celebration and fundraising event by Koalisyon that was streamed on their official Facebook page last February 14, 2022. The proceeds made from the event all directly went to the SOS Children’s Village in Barotac Nuevo, Asilo de Molo, and to the Pototan Farmers in need.
COAP PORTFOLIO 2022
March 26, 2022
Kabalaka: WebinarWorkshop for Creative and Efficient Portfolio Making by CPUR Agalon: Mother Organization
March 27, 2022
MELIOREM: Ameliorating the Trailblazers of the 21st Century Business Leaders by Adamson CBA Student Council
36
Kabalaka: Webinar-Workshop for Creative and Efficient Portfolio Making was held March 26, 2022 via Zoom Video Conference. It aimed to help recognized organizations and fraternities of the university to learn and create their own design for their SDP Portfolio and be empowered by it. The guest speaker was Ma’am Grace Jardenil, an Advertising teacher, who gave helpful pointers and insightful backgrounds and tips on making the portfolios better. President Arkisha Marie Quisumbing, Vice President External Gad Castro, and Secretary Mephil Angela Buyco attended the webinar-workshop, which was initiated by the CPUR Ministry for Organizations and Fraternities in collaboration with CPUR Agalon: Mother Organization.
MELIOREM: Ameliorating the Trailblazers of the 21st Century Business Leaders is the first business conference by Adamson’s College of Business and Accountancy Student Council.The event is open for all business students who wish to learn more about the industry they wish to be part of, to be equipped of the challenges and opportunities they will face, and to be prepared as future business leaders in the continuous uprising changes in the business industry. The conference took place on March 27, 2022 via Facebook Live on the official Facebook page of Adamson CBA Student Council.
COAP PORTFOLIO 2022
March 30, 2022
Women in Business Webinar by CPU Female Society
CPU Female Society Official Facebook Page
37
In line with the celebration of Women’s Month, CPU Female Society held their first webinar entitled Women in Business with the theme, “Major Bag Alert: Young Woman Entrepreneur”, where female Centralians, Hazel Mae Querubin and Christine Joy Hole, shared their stories and experiences of when and how they started their own business as students. The event was held on March 30, 2022 via Zoom Video Conference.
COAP PORTFOLIO 2022
March 31, 2022
Project Green Thumb: A long-term sustainable initiative for an adopted community at Anawin Community, Barangay Rumbang, Pototan, Iloilo by Enactus CPU
38
Project Green Thumb: A long-term sustainable initiative for an adopted community at Anawin Community, Barangay Rumbang, Pototan, Iloilo is an initiative by Enactus CPU and was awarded during the 2022 CPUR Project Pitching. The Council of Advertising Practitioners donated an amount of one hundred and fifty pesos (150php) in support of the project as partner organization and sponsor.
COAP PORTFOLIO 2022
April 6, 2022
Pagdumala: Redefining Governance in the New Normal by BA Political Science and Public Administratio
April 7, 2022
CPU Leadership Training Seminar (LTS) for the Recognized Student Organizations
Pagdumala: Redefining Governance in the New Normal is a webinar organized by the 4th Year Political Science and Public Administration Interns of CPU, in partnership with the College of Arts and Sciences and Social Sciences Department, which aims to educate participants on the importance of good governance in the new normal as well as to discuss outstanding governance innovations being implemented by various government departments and offices. This event was held on April 6, 2022 via Zoom Video Conference.
The CPU Student Development and Programs in coordination with AYLAngga and TOSP Victors held the CPU Leadership Training Seminar (LTS) for the Recognized Student Organizations last February 9, 2022. The Council of Advertising Practitioners received its certificate of participation on April 7, 2022.
by CPU Student Development and Programs
39
COAP PORTFOLIO 2022
April 23, 2022
Sigrab Film Festival by CPU Republic
Scan me to watch the film! Timestamp: 1:17:00
CPU Sigrab Film Festival Facebook Page
40
Several members of COAP have joined CPU’s Sigrab Film Festival as representatives of the College of Business and Accountancy for CPUR’s Virtual Week 2022. The participating COAP members and their roles are as follows: Secretary Mephil Angela Buyco as the Scriptwriter and Casting Director, 2nd Year Representative Zyra June Labating as Editor, 4th Year Representative Ryan Solen as Cinematographer, Former COAP President Alyanna Comprendio as Producer, Former COAP Vice President Internal Don Pedregosa as the Director, Scriptwriter, and Casting Director, and Former COAP Vice President External Amal Diocena as Production Designer. The film created by Les Créatives is called “Ikaw Ang Manggad Ko”, a thriller-drama, which premiered on April 23 and was live streamed on the official Facebook page of CPU Sigrab Film Festival. It won 2nd runner up with minor awards such as best in production design, best actress, best poster, and best supporting actress. COAP PORTFOLIO 2022
PAGTIPUN A Compilation of our Minutes of the Meeting
41
COAP PORTFOLIO 2022
Minutes of the Meeting August 15, 2021 - 1st General Meeting of COAP
42
COAP PORTFOLIO 2022
Minutes of the Meeting September 25, 2021 - 2nd General Meeting of COAP and December 2, 2021 - 3rd General Meeting of COAP
43
COAP PORTFOLIO 2022
Minutes of the Meeting September 10, 2021 - 1st Council Meeting and October 8, 2021 - 2nd Council Meeting
44
COAP PORTFOLIO 2022
Minutes of the Meeting October 16, 2021 - 3rd Council Meeting
45
COAP PORTFOLIO 2022
Minutes of the Meeting December 8, 2021 - 4th Council Meeting and November 22, 2021 - 1st Core Council Meeting
46
COAP PORTFOLIO 2022
Minutes of the Meeting November 29, 2021 - 2nd Core Council Meeting and March 26, 2022 - 3rd Core Council Meeting
47
COAP PORTFOLIO 2022
WE ARE
COAP:
STRONGER TOGETHER A Self-Evaluation
48
COAP PORTFOLIO 2022
The ignition of determination, perseverance and eagerness to continue the passion of leading the Bachelor of Science in Advertising community paved the way for the Council of Advertising Practitioners (COAP) to press on amid the adversity brought by the COVID-19 pandemic. HOW COAP FACE IT One of the trials that COAP faces year by year is its small community. With this, COAP is among the micro organizations at Central Philippine University (CPU). However, COAP proved that despite the lack of manpower, the community is overflowing with skills, talents, and efficiency in carrying out its role to the Advertising students and faculty. One of the best examples of this is how COAP managed to organize events like its Acquaintance party. Even though everyone was busy with their design projects in and out of the campus, the event was a success for the Advert community. This is a testament to the dedication of COAP to its people. No matter how far the Advertising students are from each other, COAP tries its best to fulfill its duty to bridge the gap between students due to the learning situation right now. The ongoing situation proves that unprecedented circumstances can be turned around and can be a key to unlocking new working conditions that can help the council members grow and hone their leadership skills individually and as a team. HOW COAP DOES IT As COVID-19 continuously hinders the workflow of the council, the online mode of learning provides an avenue to take a step back and rethink the definition of leadership, especially within COAP. Like all the councils right now, COAP utilized the opportunity of connecting online through various partnerships with other organizations for webinars and events. One of the notable partnerships of the organization is with ENACTUS CPU for the event "SIDLAK: Radiating Impact through Entrepreneurial Action." Furthermore, even though COAP hasn't organized many events this year, partnerships have given COAP the initiative to focus on cultivating a harmonious online collaborative relationship with other organizations. This kind of partnership helped COAP support causes that matter right now, which aim to help the community. To sum up, COAP rose to the challenges that came along our way. We admit that it is difficult, yet, the very essence of COAP helped us in lighting the torch of motivation to persevere and make things work. COAP realized a lot, especially in terms of working with each other; How are going to deliver what the whole community deserves?; In what ways can we help the Advert students?; How can we make an impact and be relevant this time? We believe that these questions and realizations brought us to what we are now— Stronger together. With the Advertising community in its back, COAP became a hub for growth not just in academics but also in life. COAP became a flourishing organization that fosters people who seek to lead, be themselves, and create a platform to represent the Advertising community. Therefore, COAP is more than ready to bring something new to the table and lead the Advert family to greater heights.
49
COAP PORTFOLIO 2022
LIQUIDATION A Breakdown of Expenses
50
COAP PORTFOLIO 2022
Liquidation
51
COAP PORTFOLIO 2022
Receipts
52
COAP PORTFOLIO 2022
PAMATUOD A Compilation of Certificates and Approved Letters
53
COAP PORTFOLIO 2022
Certificates
54
COAP PORTFOLIO 2022
Certificates
55
COAP PORTFOLIO 2022
Certificates
56
COAP PORTFOLIO 2022
Certificates
57
COAP PORTFOLIO 2022
Certificates
58
COAP PORTFOLIO 2022
Certificates
59
COAP PORTFOLIO 2022
Certificates
60
COAP PORTFOLIO 2022
Certificates
61
COAP PORTFOLIO 2022
Certificates
62
COAP PORTFOLIO 2022
Certificates
63
COAP PORTFOLIO 2022
Certificates
64
COAP PORTFOLIO 2022
Certificates
65
COAP PORTFOLIO 2022
Certificates
66
COAP PORTFOLIO 2022
Certificates
67
COAP PORTFOLIO 2022
Approved Letter
68
COAP PORTFOLIO 2022
PAGDAGAY A Showcase of Posters, Videos, and Crafts Made by COAP
69
COAP PORTFOLIO 2022
POSTERS
My Neighbor, Advertising COAP's Virtual Acquaintance Party Invitation Poster by Gad Castro Scan me to see the original post!
Scan me to see the original post!
CPU Republic's Organizations and Fraternities E-Pakilala Digital Poster Making Contest Participated by Alex Andria Maquiling, Welmar Banzuelo, Gad Castro, Precious Paula Maguale, Shelumiel Debulgado, and Rovic Sipacio 70
COAP PORTFOLIO 2022
VIDEOS
Scan me to see the original post! Timestamp: 1:35:47
71
CBA’s Organizations’ Presentation Video CHAMPION Participated by: The COAP Council 2021-2022 Script by: Mephil Angela Buyco Storyboarding by: Shelumiel Debulgado and Jan Bebanco Edited by: Philip Donguinez, Zyra Labating, and Asher Lance Maranon
COAP PORTFOLIO 2022
VIDEOS
Scan me to see the original post!
72
COAP’s Acquaintance Party Trailer Participated by: Arkisha Marie Quisumbing, Precious Paula Maguale, Francene Blythe Dano Script by: Mephil Angela Buyco Edited by: Zyra June Labating
COAP PORTFOLIO 2022
VIDEOS
CPUR’s Organizations and Fraternities’ E-Pakilala Welcome Advertising Video Making Contest Participated by: Mephil Angela Buyco and Zyra Labating Script by: Edalrehce Forro and Ford Andrei Edited by: Asher Lance Maranon Voiced by: Psalm Molano
73
Scan me to see the original post!
COAP PORTFOLIO 2022
CRAFTS
Scan me to see the original post!
74
CPUR’s Organizations and Fraternities ParoLandra The making of the parol Participants: Arkisha Marie Quisumbing, Mephil Angela Buyco, Gad Castro, Alex Andria Maquiling, Edalrehce Forro, and Mary Krysmae Hallares
COAP PORTFOLIO 2022
ANG AMON PAGBALIKID Our Overall Thoughts on COAP
75
COAP PORTFOLIO 2022
Our Overall Thoughts on the Organization Though our organization is small, the Council of Advertising Practitioners is definitely one of the underdogs in the College of Business and Accountancy academic organizations. We are always in the shadows, creating content that speaks to the people and are always honing our craft to attain achievements that our families and the school can be proud of. Through the hardship, blood, sweat, and tears, our organization has made it this far and I am very proud of our members. There have been difficult times within the organization, but we always stood our ground and carried on with whatever work we are faced with. We are resilient, critical thinkers that think on our feet and do everything in our power to be able to reach for the stars. You may say that we are dreamers, who work to create the dreams that we aim for a reality. I believe that the organization will continue to do so, in the next few years. Though we would not be the elected officers for the next school year, the Council believes that whoever will take the mantle will be able to live up to people’s expectations and will be up for the challenge; just as we were when we were elected to our respective positions. COAP will always evolve and improve more and more as the years pass by.
76
COAP PORTFOLIO 2022
PAGE SUMMARY
77
COAP PORTFOLIO 2022
PAGE SUMMARY
78
COAP PORTFOLIO 2022
PAGE SUMMARY
79
COAP PORTFOLIO 2022
COAP PORTFOLIO 2022
