1 Consumer behaviour of black women wearing natural textured hair in Cape Town, South Africa
2 Brand Identity-Brand Image Congruence Framework for Business-to-Business Bank Brands within Cape Town, South Africa
3 The use of brands during Nguni healing rituals: an exploratory study within South Africa Thesis: Busy with supervisorsstudent revisions before sending for examination 4 The underdog effect in the context of brand management
18 Examination of online advertising strategies targeting Millennials in an age of online advertisement avoidance
19 Post-purchase experiences as antecedents to customer satisfaction within mobile commerce in Cape Town
20 Social media as a marketing communication strategy among independent food retailers in the City of Cape Town
21 Social media as a marketing communication channel among independently owned restaurants in Cape Town
22 Digital marketing communication among independent clothing small and medium enterprises in Cape Town
23 Effect of YouTube advertising in developing countries
✓ 2022, The African Journal of Information Systems
✓ 2019, Electronic Journal of Information Systems in Developing Countries
✓ 2020, Transformations in Business & Economics
✓ 2020, Sustainability
✓ 2020, The African Journal of Information Systems
24 Effect of YouTube marketing communication on electronic word-of mouth among young consumers
25 A framework for a generic retail charter
26 CSR in marketing performance of professional sport organisations
36 The influence of social media marketing communication on the intention to purchase among Generation Y and Z in the real estate sector in South Africa
37 Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?
38 Brand activism Discontinued
39 Building luxury fashion brands in South Africa: exploring the brand identity of Maxhosa Africa designer brand On hold
40 Building competitive Méthode Cap Classique brands through marketing strategy adaptation during Covid19 pandemic: evidence from Western Cape winelands South Africa
41 Price discrimination in the automotive insurance sector: an outlook of South African townships.
✓ 2023, Journal of Contemporary Management
42 Services brand management: Building services brand equity Book published 6 Dec 2023 Textbook –10 chapters
43 The influence of mobile phone innovation on consumer loyalty: the moderating role of cultural values in Ghana
44 Exploring the antecedents of artificial intelligence products’ usage. The case of business students.
45 The influence of chatbots and virtual assistants marketing communication on intention to purchase among Generation Z and Y In South Africa
46 A framework for social capital accrual by LinkedIn users who are among members of South African voluntary business associations
47 The influence of storytelling on branding amongst millennials: a case of selected SMMEs in Cape Town
48 Brand positioning: repositioning dark tourist destinations to attractive/leisure tourist sites in South Africa
49 Employee-based brand equity: exploring brand love, loyalty and attachment in a leading sports club in Tshwane
50 The influence of brand personality on fanbase brand resonance: A case of a leading football club in Cape Town
51 Branding for good: Exploring brand identities of selected non-profit organisations in Cape Town
Project completed Discontinued or on hold
Thesis: Proposal stage
✓ 2021, Amfiteatru Economic
Thesis: Proposal stage
Thesis: Proposal stage
Thesis: Proposal stage
Thesis: Proposal stage
Thesis: Proposal stage
Thesis: Proposal stage
Thesis: Proposal stage