Please note: All students are required to apply online, except for qualifications that do not cater for online applications.
Please note: All students are required to apply online, except for qualifications that do not cater for online applications.
ONLINE APPLICATIONS
HOW TO APPLY
ONLINE APPLICATIONS
Faculty of Business & Management Sciences
Do you qualify to apply online?
Do you qualify to apply online?
1 Choose your qualification by consulting this brochure or the CPUT website
Please note: All students are required to apply online, except for qualifications that do not cater for online applications.
Choose your qualification by consulting this brochure or the CPUT website
Gather your documents (i.e. certified copies less than three months old)
2 Gather your documents (i.e. certified copies less than three months old)
View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online
ONLINE APPLICATIONS
3 View or download the online application guides available on our website at www.cput.ac.za/ study/apply under Step 4: Online application for information on how to apply online
Do you qualify to apply online?
Complete your application online by visiting www.cput.ac.za/study/apply and following the steps
DR PIETER STEENKAMP is a lecturer in the Marketing Department in FBMS. He obtained a PhD from the University of Stellenbosch, focussing on strategic brand management. His research focuses on strategic brand management, which has been published in major scientific journals, including the Journal of Brand Management and the Journal of Business-to-Business Marketing. Pieter has over 20 years of experience in brand management and marketing. He is the co-developer of the servbrand framework, brand integrity measure, underdog brand management framework, and brand for success process.
Research Hub
Choose your qualification by consulting this brochure or the CPUT website
Gather your documents (i.e. certified copies less than three months old)
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track
4 Complete your application online by visiting www. cput.ac.za/study/apply and following the steps
View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online
MANUAL APPLICATIONS
5 Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput. ac.za/study/track
Complete your application online by visiting www.cput.ac.za/study/apply and following the steps
Do you qualify to apply manually?
Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track
To check if the course you are interested in requires manual application, view the list of 2022 Undergraduate/ Postgraduate qualifications under Step 1: Choose a Qualification: https://www.cput.ac.za/study/apply/ step-1-choose-a-qualification. The mode of application will indicate: FOLLOW THE MANUAL APPLICATION PROCESS ONLY.
MANUAL APPLICATIONS
MANUAL APPLICATIONS
Do you qualify to apply manually?
DR KUHLE ZWAKALA is a brand marketing lecturer in the Marketing Department in FBMS. He obtained his DCom from the same department specialising in strategic brand management with a niche focus on brand identity, brand image, brand positioning, and corporate reputation. His research output has been published in local and international journals such as the Journal of Contemporary Management and the Journal of Business-to-Business Marketing. He is a co-author of a brand book titled Services Brand Management: building services brand equity
Marketing Department
Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.
Do you qualify to apply manually? Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.
Follow Step 3: Get an application form (manual application only): https://www.cput.ac.za/study/apply/step-3-get-an-application-form to download the application form and other important information regarding documents, application fee and submission thereof.
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting: www.cput.ac.za/study/apply
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting: www.cput.ac.za/study/apply 1 2 3
To check if the course you are interested in requires manual application, view the list of 2022 Undergraduate/ Postgraduate qualifications under Step 1: Choose a Qualification: https://www.cput.ac.za/study/apply/ step-1-choose-a-qualification. The mode of application will indicate: FOLLOW THE MANUAL APPLICATION PROCESS ONLY.
Follow Step 3: Get an application form (manual application only): https://www.cput.ac.za/study/apply/step-3-get-an-application-form to download the application form and other important information regarding documents, application fee and submission thereof.
PROF RODNEY GRAEME DUFFETT is an Associate Professor in the Marketing Department in FBMS. He holds a DTech in Marketing, which focuses on social media as a marketing communication channel among the Generation Y cohort. His main research niche area is integrated marketing communications, particularly topics related to digital, mobile, and social media marketing communication, which have been published in international journals such as Internet Research, Young Consumers, and Electronic Commerce Research Rodney has been teaching marketing communication-related courses at the undergraduate and postgraduate levels for over 25 years. He authored and co-authored 48 articles in DHET-accredited journals, peer-reviewed over 320 papers for 70 local and international journals and served as an article editor for SageOpen
Research Hub
BDR HUB
OVERVIEW
In line with CPUT’s 2030 strategic imperatives of building One Smart CPUT, the BDR Hub was established to initiate and consolidate research projects in conventional strategic brand management with digital marketing.
The advent of artificial intelligence requires adaptation and innovation to address digital marketing theory and practices challenges. Whereas strategic branding yields points-ofdifferentiation, builds positive brand image and reputation in both higher education and business.
Through innovative research, the Hub consolidates the two realms to equip postgraduate students to contribute towards knowledge production and solve business problems in branding and digital marketing space.
PURPOSE STATEMENT
To advance brand and digital marketing knowledge and skills in higher education and business through technology-led education, research and innovation for the benefit of society.
objectives
To support CPUTs FBMS research output objectives through focusing on the 4th industrial revolution.
To build a research-intensive Marketing Department.
To explore and develop a Pan-Africanist perspective on strategic brand and digital media management research.
To improve the quality of research output.
To attract high-calibre postgraduate students and researchers.
To attract internal and external research funding.
To increase research and supervision capacity.
To foster and leverage industry linkages.
To expand CPUTs international footprint.
research output FROM 2019 TO DATE
Published 39 peer-reviewed academic articles in DHET-accredited journals
11 masters and 4 doctoral students graduated.
Presented in 15 conferences, published 3 papers in conference proceedings
Published eight book chapters.
Published one book (ten book chapters); and One NRF-rated researcher accreditation.
CURRENTLY 23
ACTIVE PROJECTS
Brand management and digital interactive media marketing-related research projects have been completed 22
Postgraduate Diploma in Marketing Master of Marketing Doctor of Commerce in Marketing MARKETING
