Congratulations to the graduating class of 2020. Well done on staying the course through a difficult year, and rising up to the challenges presented by the Covid-19 pandemic.
BOODSKAP
Beste Graduandi
When you initially signed up for your specific course, the majority of you did not anticipate that you would be studying remotely, rarely seeing your classmates or lecturers in person. You probably also did not expect to graduate virtually, instead of in a large, bustling hall filled with excited graduates and relatives. While your path to graduation may have been unusual, it does not diminish the extraordinary effort it took to get here. Today, we salute you and your loved ones who supported you on your higher education journey.
VAN DIE VISEKANSELIER
Geluk aan die graduerende klas van 2020. Welgedaan! Julle het koers gehou deur ‘n moeilike jaar en het bo die uitdagings van die Covid-19 pandemie uitgestyg.
Toe julle aanvanklik ingeskryf het vir julle spesifieke kursusse, het die meerderheid van julle nie verwag om beperk te word tot afstandsonderrig en om glad nie julle klasmaats of dosente in persoon te sien nie. Julle het sekerlik ook nie verwag om virtueel graad te vang, in stede van in ‘n groot
saal gevul met opgewonde graduandi en familie nie. Julle reis tot vandag was nou wel ongewoon, maar dit neem hoegenaamd niks weg van julle uitsonderlike inspanning om tot hier te kom nie. Vandag salueer ons jou en jou geliefdes wie jou op hierdie reis na hoër onderwys ondersteun het.
Die wêreld is vandag anders, maar dis ook vol geleenthede. Daar was nog nooit ‘n beter tyd om ‘n gegradueerde vol idees te wees nie. Hier by CPUT is ons oogmerk nie net om studente te produseer wie in drie tot vyf jaar kan graad vang nie. Dit is eerder om
The world is different now, but it is also ripe with opportunities, and there has never been a more opportune time to be a graduate bursting with ideas. At CPUT, our aim is not simply to produce students who graduate after three to five years, rather it is to produce principled future leaders, who are prepared to change the world. Stay connected to the Institution so that we can support your success as you do just that.
Kind Regards.
Vice-Chancellor
Prof Chris Nhlapo
beginselvaste toekomstige leiers te skep wie bereid is om die wêreld te verander. Behou kontak met CPUT sodat ons julle sukses hierin kan ondersteun.
DIPLOMAS EN GRADE WAT TOEGEKEN WORD IIDIPLOMA NEZIDANGA EZITHWESWAYO
Every effort has been made to ensure the accuracy of the information in this book; however, the University reserves the right at any time, if circumstances require, to make changes to any of the published details.
Alles moontlik is gedoen om seker te maak dat die inligting in hierdie boek korrek is. Die Universiteit behou hom egter die reg voor om te eniger tyd, indien die omstandighede dit vereis, veranderinge aan enige van die gepubliseerde besonderhede aan te bring.
DEPUTY VICE-CHANCELLOR: RESEARCH, TECHNOLOGY, INNOVATION AND PARTNERSHIPS
PHAHO, D (Dr), PhD
DEPUTY VICE-CHANCELLOR: OPERATIONS
MAYENDE, G (Prof), PhD
FACULTY OF EDUCATION (ACTING)
THORNHILL, A (PhD)
FACULTY OF ENGINEERING AND THE BUILT ENVIRONMENT
SHELDON, M (Prof), DTech
MSOMI, V (Dr), PhD
NGXIZA, S (Mr), MPA
NHLAPO, C (Prof), PhD
NKWANA, S (Mr), BTech
NYANGIWE, A (Mr), BA Hons
PHAHO, D (Dr), PhD
PLATZKY, L (Dr), PhD
SON, G (Dr), PhD
SOSIBO, Z (A/Prof), PhD
YACHT, D (A/Prof), LLM
EXECUTIVE DIRECTOR: OFFICE OF THE VICE-CHANCELLOR
HAY-SWEMMER, H (Prof), PhD
EXECUTIVE DIRECTOR: FINANCE
DU PLESSIS, P (Mr), CA (SA)
REGISTRAR
MOKOENA, SS (Mr), M Admin
FACULTY OF HEALTH AND WELLNESS SCIENCES
MATSHA-ERASMUS, T (Prof), PhD
FACULTY OF INFORMATICS AND DESIGN
NGQONDI, T (Prof), PhD
BUSINESS & MANAGEMENT SCIENCES
DIPLOMA
MARKETING
AFRICA, Duane
ARENDZE, Robyn Jonelle
BABA, Zama
BLAAUW, Ayabonga Piston
DAVIDS, Rushda
DODO, Khololwethu
DYANI, Thandokazi
FASI, Khanya
FIHLANI, Bulela
GUGUSHE, Luyolo Luther
HASANE, Siphenathi
HENDRICKS, Jordan - Leigh
KAYISE, Siyanda
KENNEDY, Dylan Kerron
KETELO, Bulelani Zintle Anele
KETEVU, Lamla
KHESWA, Lungile Mitchell
LEEU, Khotso
MADIKIZELA, Lubabalo
MAJAVU, Nomzamo
MANDLAKE, Andisiwe
MANOMELA, Aviwe
MATINYANA, Unakho **
MDINGI, Piliswa
MDLOKOVI, Chulumango Ashley
MEISSENHEIMER, Kim **
MGOLOMBANE, Nkcubeko
MJELO, Zizipo
MKHUNJULWA, Bafana Junior
MKIZE, Buntu
MLANJENI, Thulani
MLOTYWA, Zikho
MOKHELE, Nkaiseng Asive
MORIPE, Tshegofatso Kutlwano
MPANGA, Mwambawa Debora
MPOKELA, Ayabulela
MTEKI, Lizeka
MTSHINGILA, Phumeza
NDOVELA, Ntombizovuyo
DIPLOMAS AND DEGREES AWARDED
Faculty of Business & Management Sciences
NGOMANE, Thabile Limpho
NGOMPANA, Thumeka
NGQOYIYANA, Zikhanyile
NGXONONO, Siyolo
NJOKWENI, Thobela
NKABI, Akhonke
NKOSI, Enhle Abram
NOFEMELE, Busiswa
NOMBEWU, Anita
NOMJANA, Thando Junior
NYELIMANE, Naledi
PARKER, Jodie Matthew
PAWO, Anelisa
PINI, Siphosethu
PITOSE, Xolelwa
PULANI, Sinovuyo
RANI, Phelokazi
REYNARD, Jarred Dylan
ROLSE, Azetta
ROMANE, Sinawo Nkosinathi
ROWLAND, Lee-Roy Nico
SATCHIPIA, Aaisah Abrahams
SEPHAKA, Boitumelo
SHUTCHA, Barbara Bankumuna
SKAY, Aakifah
STAFANS, Songezo
STANCU, Yanda
TAKI, Luyolo
TEKULA, Thokozile
THEMBELA, Athini Shem
TSEMBEYI, Cwengu Aluve
TUMANA, Lonwabo Nico
TYOKO, Aphiwe
VENFOLO, Anele
WEBSTER, Bradley Alex
XABELA, Lisakanya
XAMETSHATA, Samela
XWETU, Mpumelelo Dan
ZIDE, Tabiso Elona Donna
REAL ESTATE
ALEXANDRE, Adelino Gaberial
BASSON, Eugene Tyaron
BECKER, Wade Clifford
BEHRENS, Theunis Lodewyk
Johannes
BOOI, Nwabisa
BUYS, Haajirah
CELE, Thozamile
CHENGIAH, Lisa Jordan
COMBRINK, Naomi
DAYA, Vidyha Jayram *
DOLOPINI, Babalo
DRUMMER, Jason Norman
DU PREEZ, Lucille
GRIFFITHS, Jolene Louise *
HAMBILE, Yonela
HARRISON, Shaun Alan
HLOHLOZA, Mzamo
JOOD, Kago Cholofelo Marvin
JOSEPHS, Maxston Ashley
KHATSHWA, Bonga
KHUMALO, Nokukhanya Beth
KHUZWAYO, Wenzile Thobekile
KOPSANI, Nujoma Lukhanyo
LEPOTA, Mampe Goodness
LUPONDWANA, Sihle
MABONGO, Namhla
MAJOLA, Allona Nompumelelo
MALIWA, Khwezi
MASKELL, Peter Charles
MASUKU, Gerald Thabo
MATLALA, Mmakgano Lebogang
MAZIKWANA, Sinoxolo Anna
MBUYISA, Zamile Prisca
MCHUNU, Sindisiwe Cynthia
MCOYANA, Naledi
MENZIWA, Noluthando Abegail
MGQUBA, Siyabonga Sydney
MODLER, Melissa
NAGIAH, Jayandrie
NDAMASE, Mbulelo Collen
DIPLOMAS AND DEGREES AWARDED
Faculty of Business & Management Sciences
NDIWENI, Sinazo Anita
NDLALENI, Asanda
NEETHLING, Rudolf
NGEMA, Nomzamo Fisiwe
NKABINDE, Nondumiso Phiwokuhle
NKOSI, Senamile Lungile
PETER, Mveleli
PHILLIPS, Kelly
PINN, Claire
POOLMAN, Andre Marc
QUBEKA, Pumza
RADEBE, Robert
SEFARA, Makgomo Edwina
SILUMKO, Amanda
SISHUBA, Nokanyo
SOPAPAZA, Sinazo
STROEBEL, Riaan Hendrik
STUURMAN, Luvuyo
TYULU, Unathi Ntsika
VERMEULEN, Louisa Violetta
VINJWA, Sisanda
ZELANGA, Siyanda
ZISILE, Agcobile
RETAIL BUSINESS MANAGEMENT
BAKER, Chandre
BHOBHO, Siyamthanda
BOOI, Nolusindiso
BOOI, Siphelele
COPOTO, Alexander Austin
DHLAMINI, Pinky Smangele
DINGANI, Neziswa
ELEFU, Cwayita Sinovuyo
FUBU, Lwazi
FUKUZELA, Kuhle
GCANGA, Princess
GEORGE, Masibulele
GEVANA, Esethu
GQUMA, Asemahle
GXABA, Entle
HASHE, Sanelisiwe
HENDRICKS, Zulfaa
KALLON, Josephine Christiana
KANDAULI, Esona
KENE, Baxolele
KOYINA, Yanelisa
LOUW, Caylin Amber
MACANDA, Thimna
MAGADLA, Lutho
MAGADLA, Olwethu
MAGATYA, Zubenathi
MAJERMAN, Sibulele
MANISE, Anawo
MATINISE, Anita
MATROSE, Mkuseli
MBASA, Azizipho
MBULI, Lunam
MDAZU, Dumisani
MELAPI, Mihlali Charmaine
MENE, Mihle
MGESE, Siphelo
MKATSHWA, Luvo
MLATA, Yolanda
MNYAKA, Azola
MNYENGEZA, Hluma
MOKOENA, Tshepiso
MOOLMAN, Charnelle Celine
MPAKAMA, Zinathi
MXOBO, Zimkita
NAMBA, Akhona Fatima
NASIPHI, Akhanya
NDUDE, Asemahle Anita
NDYOLO, Xolani
NGCAKAZA, Babalwa
NGIDI, Khanyisile Armisha
NHLAPO, Thuto Omphilepoloko
NKALITSHANA, Nelisiwe
NKONQOBE, Siphosethu
NODILINGA, Siphosethu
NOGQALA, Siphesihle Audrey
NOMKHE, Asanda
NONO, Vuyolwethu
NQONO, Lihle
NTOBELA, Lorna
NTOMBELA, Zanele
NTUSI, Asenathi
OWIES, Marchelle Sarnay
PINI, Khanya
QAMBELA, Ziyanda
QUTHA, Elethu
RANONYANA, Noluthando
RASMENI, Sinegugu
SHUMI, Siphamandla Welcome
SHWALAKHE, Amahle
SIDZATANE, Yandisa
SIKWEYIYA, Siphelele
SUNDU, Mpho
THWALA, Sithabisile Gina
TOTI, Amanda
VAMSINYA, Aphiwe
VUKEMNTWINI, Siphosethu
VUNDA, Siyamthanda
VUNDISA, Siphokazi
WILLIAMS, Jason
WOLE, Onke
YIBE, Samkelwa Nokuzola
NATIONAL DIPLOMA
MARKETING
ADAMS, Waleed
AGBEKO, Xolelwa Ami
AROSI, Lwanga
AWUTA, Nwabisa Bridgette
BAKER, Thameenah
BANGANI, Sinazo
BEDA, Zulema Desiree
CHIRINDZA, Angelina
CHIRWA, Thompson
CHURCH, Llewellyn Eugene
CLAASSEN, Robin Leigh
CODANI, Asiphe
DAMBA, Azizipho Jessica
DLABONGO, Fezekile
DYANTYI, Sinazo
GADULE, Simpiwe
GAQELA, Wongiwe
GATYENI, Asanda
GEDULA, Linda
GENUKA, Zandile Natasha
GQOLANA, Wendy
HENDRICKS, Lee-Ann Shay
HENDRICKSE, Reuben
HENRY, Tyler
HLOYI, Nomava
HOLLIDAY, Faseegh
JACOBS, Hilton Daniel
KEISO, Karabelo Kabelo
KILIMANI, Terresa
LAMBRECHTS, Bongani Austin
LEVE, Lelethu Malic Eve
LUPONDO, Luyolo
LUTHULI, Monwabisi
MAFENTILE, Vuyisani
MANTYINTYANA, Nangamso
MAQAQA, Zusakhe
MATSHAYANA, Noncedo Patience
MAXAMBA, Mfundo Innocent
MAYAMBELA, Beauty Nokuzola
MCHIZA, Sinegugu
MCUBUSE, Mkanyoseli
MEYI, Bongolwethu
MPANGELE, Aphiwe
MPHOYIYA, Zandile
MQHAKAYI, Fiona
MRWEBI, Zizipho
MTIKITIKI, Siphethokuhle
MTIRARA, Gail Xanti
MVANDABA, Azola
NAMBA, Sibusiso
NDUDULA, Sakumzi
NGCONGCA, Yanga Siviwelamle
NGESE, Asiphile
NIKELO, Mihle
NQEZO, Siphokazi
NXELE, Lunathi
PETERSEN, Lauren Carla
PUZA, Andisiwe
RAQA, Sikelelwa
RYKLIEF, Aneeqah
DIPLOMAS AND DEGREES AWARDED
Faculty of Business & Management Sciences
SAULS, Stacey Lisa
SICHOGELA, Thapelo Rodrico
SOMAGACA, Zebid Nobubelo
SWEKILE, Khunjulwa
THOMPSON, Portia Nosipho
TISANA, Zintle Ntombizanele
TSHENGELE, Feleka
VENA, Samukele
WATSON, Zayaan
WYNGAARD, Ebrahim
ZIQU, Apendule
ZIQU, Zandile
REAL ESTATE
ADONISI, Abenathi
BADAT, Zakaria Muhammed
BRAND, Cheryl Dinalda
BURMEISTER, Janet Enid
DELIHLAZO, Asenathi
DLAMINI, Nolwazi Nomvelo
DU PLESSIS, Dawid Hermanus Petrus
DUMA, Vikela
DUMEZWENI, Athenkosi
DUNA, Lindani
DYAMDEKI, Zandiswa
HLOPE, Donatus
JACK, Kwanele Gilbert
JACK, Mzukisi Amos
JACK, Shiyaam
JARVIS, Raqull Jacoba
KHUPHISO, Thandile
KLEYNHANS, Chantal
KWATSHA, Lazola
LOLONGA, Thandolwethu Thembeni
LUZWATHI, Asandisa
MABASA, Musa Eric
MABIZELA, Sinovuyo
MADODA, Siphosihle
MADOTYENI, Mveleli
MAGI, Buyisile
MAHLATSI, Madigapeng Martha
MAKULENI, Thando Shaun
MANGWANE, Mohlabi Peter
MARTINS, Bulelwa Nothukela
MARTINS, Louw Nicolaas
MASERUMULE, Maphale Lerato
MAZINYO, Andisiwe
MBHELEBHELE, Ayandisa
MGEDEZI, Asiphe
MHLOTSHANA, Lerato Ennie
MNGENI, Phumla
MNGUPHANE, Nomasimbonge
MOKOBANE, Chuene Johanna
MORE, Pule
MOSEPELE, Gadifele Gladys
MRWETYANA, Masithandaze
Immanuel
MSINGIZANA, Nokulunga Queenie
MTHULI, Noluthando Simphiwe
NDUBE, Sivuyisiwe
NDUNGE, Nosipho Natasha
NGAMLANA, Mncedi
NIBE, Sazimzi
NKAMBILE, Mawanda
NKOMONDE, Ziyanda
NONJABE, Aphelele
NTABENI, Zimkhitha
NTLOKO, Lutholwethu Justine
NTONTELA, Nombasa Ncumisa
QEZU, Athini
RASMEN, Natalie Anelisa
SASSMAN, Caitlin Ruth
SEME, Lindokuhle Sibonisile
SWANEPOEL, Ruanette
TSHOTHELI, Tuwani Prince
VAN DEVENTER, Christina Johanna
VAN ZYL, Sean
VANTYU, Wele
VOLLGRAAFF, Karin Helene
WALUWALU, Anezwa
ZOLEKA, Azola
ZONDA, Unathi
ZUMA, Daluxolo
DIPLOMAS AND DEGREES AWARDED
Faculty of Business & Management Sciences
RETAIL BUSINESS MANAGEMENT
APLENI, Thando Junior
ARRIES, Danielle Paulina
BOTYA, Nonzukiso
CANDANI, Abongile
CARELSE, Naqueal Daniel
CEDILE, Kholeka
DUMA, Mzwandile
FALAKHE, Mandilakhe
FATYELA, Orsbon Lwando
GATYENI, Askhe Alfred
GCORA, Bongiswa
GEDEZA, Zenande
GUBULA, Anieta
HANGANE, Athenkosi
JACK, Siyasanga
JAMCE, Antonia Ambesiwe
JANTJIES, Zandile
JIM, Sive
KIMBILI, Lutho Sange
KRWELE, Simphiwe
LUDIDI, Yalezwa
MAGXUNYANA, Amanda
MAXEBENGULA, Ambesiwe
MEMELA, Nomvuselelo Innocentia
MFUNDISI, Mzikayise Lawrence
MHLAULI, Asavela
MNTAMBO, Zezethu
MTEBHELE, Thozama
MVINJELWA, Lonwabo Christwell
NDAMASE, Nathi
NELANI, Asiphe
NGEXE, Amanda
NTLOKO, Batandwa
NTSEZO, Sandiso Yongama
QWELA, Noluvo Precious
SEHLOHO, Basetsana Karabo
SESMAN, Thandiswa Thelma
SIYIBANA, Nosicelo
SOFUTE, Sive Vincent
THEUNISSEN, Caryn Mari
TIKITI, Yolanda
TSEKOA, Rethabile
TYULU, Funeka Sinovuyo
UWIMANA, Ileene
VELI, Anelisiwe Iris
VETHANI, Thumeka
ZICINA, Ntombovuyo Gloria
ZINTO, Mziyanda
ADVANCED DIPLOMA
MARKETING
BELL, Ziyanda Patience
BRANDT, Kim Sharon
CHIRWA, Christina
DONGO LONDE, Charlene
ELLERS, Ruth Leverne
FISHER, Paige Amber
GAGAYI, Angezwa
GODLO, Anitha
GODOLA, Nikho
GONGO, Sinentlantla
GONSALVES, Rabbi
GUZANA, Olwethu
GXAKUSHE, Vuyelwa
HERMANUS, Yolanda
JACOBS, Stacy-Leigh Candice
JEREMIAH, Chuma
JUWELA, Siyabonga
KABUYA, Glodie- Malandi
KALONJI, Emilie Mukaya
KANNEMEYER, Natalie
KANUKA, Yandisa Tyron
KOLOKO, Motlomelo
LOGENSTEIN, Octavia Eleanor
LOSINA, Lubabalo
LUCAS, Neutoria Mackayla
LUFUILU, Jovite
MADLINGOZI, Mzukisi
MAHANJANA, Zavuma
MAHLEZA, Mawanda
MAKAPELA, Ayabulela
MALIWA, Sithamsanqelisiwe
MAQETHUKA, Nomsa
MASHIYA, Andiswa Liyabona *
MAZWANE, Nwabisa
MBAYEKA, Hlonela Nkululeko
MBELWA, Neliswa Patience
MDAKANE, Duduzile
MENTILE, Mawande
MHLAHLO, Mayford
MNTU, Panduleni Sibulelo
MORTA, Brandon Rowan
MPIKASHE, Zukhanye
MTHI, Ncebakazi
MZINI, Ntombentsha Busisiwe
NOCANDA, Noluvuyo
NTISSA, Anelisa Yonela
NYOKANA, Siphe Lukhanyo
PETERSEN, Ghemi
PICONYANE, Kgomotso Abigail
PILLAY, Daylan
POSWA, Esihle Excel
QONDANI, Yamkelo
RAUL, Andre Paulino De Brito
SCHEEPERS, Duke
SILVA, Ana Monica Francisco
SILVA, Andrea Patricia Fatima
SOLO, Sinovuyo Carol
TOTI, Amkela Lufundiso
TSHISA, Wandisa
TSHONI, Athenkosi Brian *
TSHOTYANA, Ncuthukazi Sinovuyo
UNYON, Deborah Nanu
VAALTYN, Thuliswa
VOYIYA, Andisiwe Vuyiwe Cleopatra
WYNGAARD, Jody
ZIDE, Yolanda
RETAIL BUSINESS MANAGEMENT
BONTSA, Aviwe
BOQWANA, Sinako
BRAAF, Mas-Ud Ahmad
BRAAF, Shameegha
CHASANA, Yandisa Nosiphiwe
DONDOLO, Siyamthanda
FEMELA, Siyasanga Prudence
FOSI, Chulumanco
FRANCE, Menzi Prudence
GOBONGA, Nontembeko
GONA, Siliziwe
HENDRICKS, Thaakirah
HLELI, Maliviwe
JAFTA, Ziphozethu Sharon
KATOYI, Ongeziwe
MABHOYISI, Yamkela Carol
MADOLO, Leboang
MAGAQA, Ayabonga
MBALO, Ziyanda
MDIDIMBA, Thandokuhle Melody
MELANI, Sinovuyo Melani
MGQEBA, Qawekazi
MNGUPHANE, Kgomoco
MOTOAI, Leboang
MPONDO, Zandile
MTIKITIKI, Ayabonga
NDELENI, Lisa
NDONGENI, Xhanti Luncedo Clinton
NDZUBE, Sibongiseng Tania
NGXANGA, Xolelwa
NTILA, Iviwe
NTLANTSANA, Siphosihle
NTOZONKE, Esona
OMPI, Amanda
POROGO, Kgomoco
QWALANE, Yondi Yamkela
QWASE, Ziyanda
RAISA, Portia
RASMENI, Thandile
SEPTEMBER, Nadine
SIQITHI, Anele
TWALO, Fezeka
VELI, Lucia Thembelihle
Faculty of Business & Management Sciences
BACCALAUREUS TECHNOLOGIAE
MARKETING
ALIVA, Bulelani Christopher
FELIX, Melissa
MADUMBO, Cody Rowan
MATEISI, Pakiso
MESSIAH, Lesley Carl
NGQASE, Welcome Siphelo
NOAH, Branden Maurice
REBE, Athenkosi
SIGWELA, Nandipha
VENA, Vuyolwethu
RETAIL BUSINESS MANAGEMENT
ABRAHAMS, Monique Shimone
CIYANA, Hlumela
DYIFOLO, Noluvuyo
JOHNSON, Khanyisile
KAYLOR, Jamie
MANELI, Thando
MBIZA, Chuma
MENE, Sinazo Olga
MENZIWA, Olwethu
MNENO, Lusizo
MQUKUSE, Nolukholo
MTWA, Polisa Zimkita
NDLOVU, Amanda Lisa
NDUKWANA, Sisipho Yanga
NDYALIVANE, Siziphiwe
NDZALA, Headman Thanduxolo
NGESI, Faniswa
NKWELO, Songezwa
NTAKA, Gcobisa
NTOZONKE, Siphesihle
PANGWA, Sipokazi
PIYOSE, Lupho Queenette
PUZI, Kamva
SILAKULA, Sithembiso
THOMAS, Nomonde
VAN DER WESTHUIZEN, John Joshua
XHANTI, Zikhona
MAGISTER TECHNOLOGIAE
MARKETING
NZEKU, Bongiwe Irene
Title: Use of social media communication tools for the main tourist attractions in the Cape Town area
Supervisors: Prof RG Duffett; Dr NE Haydam
RETAIL BUSINESS MANAGEMENT
CHIKOVO, Nyasha Felishas
Title: The growth and development of fashion accessories micro enterprises in the Cape Town Metropole
Supervisors: AK Jere; Dr V Mugobo
MASTER OF MARKETING
DOS SANTOS, Jose Antonio *
Title: Social media as a marketing communication strategy among independent food retailers in the City of Cape Town
Supervisors: Prof RG Duffett; Mrs N Bray
NGUBELANGA, Atandile
Title: Post-purchase experiences as antecedents to customer satisfaction within mobile commerce in Cape Town
Supervisor: Prof RG Duffett
DIPLOMAS AND DEGREES AWARDED
Faculty of Business & Management Sciences
DOCTOR OF COMMERCE IN MARKETING
ZWAKALA, Kuhle
Title: Brand-identity image congruence framework for businessto-business banks within South Africa
Supervisor: Dr P Steenkamp
Faculty of Business & Management Sciences
DOCTOR OF COMMERCE IN MARKETING
KUHLE MKANYISELI ZWAKALA
ND Marketing; BTech Marketing; MTech Marketing
SUPERVISOR
Dr Pieter Steenkamp
TITLE: BRAND IDENTITY-IMAGE CONGRUENCE FRAMEWORK FOR BUSINESS-TO-BUSINESS BANKS WITHIN SOUTH AFRICA
Extant brand management literature suggests that brand identity models are conceptual due to limited empirical exploration, particularly in services’ sectors. The candidate explored the applicability of a prominent brand identity model – Kapferer’s Brand Identity Prism in South African B2B banks. This model approaches brand building from an identity and image standpoint.
Findings revealed incongruities between banks’ brand identities and image as construed by business clients. Consequently, the candidate developed a brand identity-image congruence (BI-IC) framework for B2B banks. The BI-IC model may guide managers in building cohesive bank brand identities. The BI-IC model is an internally controlled managerial instrument that incorporates external dimensions to build coherent brand identities. It may also serve as an apparatus to audit brand identity coherence over time.
