Althea clarence

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CONTENTS

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COVER

NEWS

ARTICLE ADVERT

/06 DESIGN NON-FORMAT

/ 04 DESIGN NEWS

/08 DESIGN CHRIS LEE

/10 WOOLWORTHS

Non-Format was established in London by Kjell Ekhorn and Jon Forss. They were recently commissioned by Adobe to create a piece for Adobe CS6.

This months news in a nutshell

Chris Lee is one of the amazing talents of design which we will be privileged to be Design Chairman for the Loeries this year.

Check out Woolworths new exotic curry blends.

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NEWS

Viva Migrate

Vida e Caffé

Editorial Mark Rosenberg

Riverside Museum Riverside Museum, Glasgow has been named While it may be an ancient eastern curse; “interesting times” are what lies ahead of us over the next few weeks, with the launch of Adobe CS6 and Creative Cloud. WWDC, Apple’s developer conference is just around the corner which is meant to “blow our he ads off”. With rumors of the iPhone5, new Macbook Pro and a new mystery device... who knows maybe it will? Locally, we are looking forward to the Loeries, so you better get those entries in. In this issue we feature the artists behind some of the box art for CS6, in case you didn’t see the cover, and looking forward to the Loeries, we interview Loerie Design Chairman for 2012 Chris Lee, from Singapore, as well as local judge Daniel Ting Chong. Next Lichtfaktor amazes us with their light-writing photography technique and the beautiful photography of J akob Wagner and South African photographer Christian Ghammachi will no doubt please your eyes. If that doesn’t blow your mind what will? So... may you live in “interesting times”.

Enjoy!

technology, labour and social history by the European Museum Academy. Riverside competed against museums in 12 other European countries to win the 17th annual Micheletti Award. In their citation, the judges noted that: “The careful planning of the museum included involving visitors and volunteers at every stage of the development.” The judges concluded: “The museum has put its budget and its large workforce to excellent use, it is completely outlook. It is making a change to a rundown neighbourhood, as well as being a showcase of past, present and future transport industries of Glasgow.” Lawrence Fitzgerald, Riverside Museum Manager said: “The judges were particularly impressed by the relationships the museum had built up with people before, during and after opening and by the range of stories told at Riverside.” Riverside Museum has already attracted more than 1.4million visitors since opening in June last year.

magazine of The Loerie Awards, is now on sale. Viva, literally ‘long live’ is synonymous with the global struggle for freedom, and is the theme of this year’s Loeries’ campaign, Viva African Creativity Viva! What do you believe in? What should live forever? Roanna Williams, creative director of Migrate says, “Be prepared to be uplifted, to be part of a true spirit of creativity, to be exposed to expression, to be moved by real passion and to be inspired to start your own creative revolution. Long Live Creativity!”

from old painted walls, reveal mortal street art.

You will also get to appreciate USA’s Kate Macdowell’s artistry as a porcelain sculptor. See how German studio Zeitguised pushes the envelope on mainstream design, and appreciate a

Vida is expanding locally and internationally, with stores in Angola, Mauritius and abroad reaching the UK market with stores in London.

The expansion of the Vida brand means Vida coffees are all the more available to a wider clientele; and now you can frequent your local Green Point Vida on Prestwich! Green Point’s Prestwich Street is abuzz with coffee lovers meeting at the new Vida last month.

The launch of Vida into this busy street with its trendy atmosphere and fun location makes this Vida all the more special. Vida’s signature coffees and scrumptious eats leave customers wanting more! The Prestwich Street store itself, is unique in that the sitting area is furnished with leather armchairs that lend themselves to with the trendy modern, feel that emulates from this Vida store. The store has large glass window panes allowing

Concrete wallpaper Dutch designer Piet Boon has designed a new series of Concrete Wallpaper in cooperation with NLXL that will launch at this year’s ICFF in New York. NLXL previously collaborated with Piet Hein Eek on the scrapwood wallpaper collection that we love so much.

Piet Boon, whose sophisticated work is sleek and understated, wanted to utilize his favorite material, concrete, in a more affordable way.

The wallpaper transforms a space to look like concrete, yet maintains the original walls just in case you decide to change your mind down the road. It’s a simple solution to get the look of concrete, especially using NLXL’s high-quality paper and production methods.

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The Jupiter Drawing Room recently completed work on an update and redesign of the logo and signage for the V&A Waterfront’s Victoria Wharf. The new logo capturing the essence of the property’s distinguishing features, its working harbour and historic buildings. Jupiter Drawing Room has worked with the V&A Waterfront for almost three years, Initial work with the V&A Waterfront comprised of developing a new corporate identity. The identity developed by Jupiter creates a more cohesive look that is being unrolled throughout the property. More recently Jupiter created the new logo and identity for the revamped ClockTower precinct; new parking which will be rolled out shortly.

Roxy Rosenberg roxy@designtimes.co.za Ryan Ali

Adobe CS6 The CS6 product line includes powerful new releases of Photoshop, InDesign, lllustrator, Dreamweaver, Adobe Premiere Pro, After Effects, Flash Professional and other products.

Adobe Creative Cloud, a radical new way of providing tools and services for creatives worldwide was launched only days after CS6. A new subscription-based offering was also introduced for the US and Europe. “We announced Creative Cloud and CS6 two weeks ago and these releases have caught the imagination of creatives everywhere,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Today we’re shipping CS6 and look forward to the beginning of an exciting new era as we introduce Creative Cloud later this week.” Top new features across the CS6 product line include: New levels of performance with tools that take advantage of Adobe Mercury Graphics functionality, allowing users

ryan@designtimes.co.za Steven Rosenberg steve@designtimes.co.za Kerrythe Mahaffey kerrythe@designtimes.co.za Zachariah King zac@designtimes.co.za

Contributors Eva Csernyanszky, Seagram Pearce, editors illustration by Chris Valentine

Cover Non-Format

Sales Manager Wendy Scullard

Advertising Wendy Scullard, Malika Samuels,

Mark Rosenberg

V&A Waterfront

mark@designtimes.co.za

deca d e of the Loeries through the hands and eyes of Celina Guimaraes, creative director at The Jupiter Drawing Room South Africa also the agency behind the 2012 Loeries Viva! campaign. If you are militant about your right to creative expression, then be sure to get your hands on a copy of Migrate, just R35 at Exclusive Books and CNA stores. The Loerie Awards entry deadline has been extended to 15 June. www.theloerieawards.co.za

New 28 mm Nikon has released the AF-S NIKKOR 28mm F/1.8G lens. Its large f/1.8 aperture delivers sharper shots in low light. Romi Jacobs, CEO says “This highly anticipated lens sees Nikon expand its already extensive range of wideangle lenses. The 28 mm focal length lets you put subjects in a wide, pronounced perspective, while the improved optical construction controls unwanted distortion.

customers to gaze out in the street and vice versa.

The cosy chairs and layout make one feel at home, welcome and much a part of the Vida ambience.

It’s the ideal place to meet a business colleague, catch up with a friend or simply grab a pick-me-up coffee and enjoy the buzz. Prestwich Street Vida is the place to be if you’re a to use their laptops and a wonderful mood to enjoy. Whether you’re a macchiato fan, espressolover, hot chocolate fanatic or frio addict, Vida makes sure to deliver on their quality end product. The baristas who will serve you at the Prestwich Street Vida are bouncy and eager to provide a service that will ensure you delicious coffees. With your every order comes a cheery shout to the baristas at the back who will whip up your favourite coffee. A shouted “obrigado!” meaning “thank you” when you are handed your coffee with Vida tradition- a Lindt chocolate square on the side.

ever before. Enhanced user interfaces that

Thandolwethu Jevu, Linda Schady,

on their content and achieve results quicker.

New capabilities that streamline the creation of responsive content, ensuring website and apps look great across virtually all screen sizes and form factors. Remarkable new science, integrated into imaging and video apps, makes previously impossible tasks suddenly possible.

We can’t wait to get our hands on Adobe CS6!

Enricho Monsinger, Roxy Rosenberg,

#Towers BIG’s residential towers in the Yongsan International Business District revitalize the Han riverfront into a new commercial and residential center for the citizens o Seoul.

BIG’s design includes two elegant towers with a height of 214 and 204m. To meet the height requirements of the site, the exceeding building mass is transformed into an upper and lower horizontal bar, which bridge the two towers at 140m and 70 m height. The two towers are additionally connected through the arrival bar at the ground level and a courtyard below ground.

“The Cross # Towers constitute a threedimensional urban community of interlocking horizontal and vertical towers. Three public bridges connect two slender towers at different levels underground, at the street and in the sky.

Aniesah Bux, Kelly Keur, Natalie Clarke, Aysha Moses, Enricho Monsinger,

Kelly Keur kellycupido@telkomsa.net

Accounts Executives Kelly Keur kellycupido@telkomsa.net Laurenda Hagglund laurenda@telkomsa.net

Carmen Puma, Kiara Hagglund beyondpublishing@telkomsa.net

Publisher Beyond Publishing, 25 Voortrekker Road, Goodwood, Tel: 021 592 5721

Printer Tandym Print www.tandym.co.za

on the new skyline of Seoul – a “#” that serves as a gateway to the new Yongsan Business District. www.big.dk

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DESIgN

rial, wanted to send us some photographs as a starting point for our image. Apart from having to incorporate a photo we hadn’t art directed or shot ourselves, we were pretty much given a free hand to take it in any direction we wanted.

Have you recently traveled to Japan where you happened to see some theater? (due to the theater mask look of the image for Adobe) What was the inspiration?

We haven’t been to Japan for a few years now, but we both greatly appreciate Japanese culture. ence on a lot of our work. Adding the mask element to the portrait photo is probably more of a metaphor for the transformative abilities of Adobe Creative Suite than any direct reference to Japanese theatre though.

face, colour, patterned wing. Did you use different programs for each part?

The core programs that come with CS6 Design Standard are Photoshop, Illustrator and InDesign. These are also the three core programs we use on a day-to-day basis. We certainly used Photoshop and Illustrator to create this core image but not InDesign. We assumed that Tolleson, who put the packaging together, would have aspressure was off.

Non Format certainly have produced a striking image. We liked it so much we decided to feature it on the cover. Go out and buy CS6..if not for the product then for the fancy cover..

Mark Rosenberg

How does it feel to think that every one of your peers worldwide is going to see your art on the Adobe box?

The irony, really, is that the launch of CS6 coincided with the launch of Adobe Creative Cloud, which negates the use of packaged DVDs altogether. A double irony, perhaps, given the reasons behind our choice of name. If people do switch to the “non-format” Creative Cloud, they are unlikely to ever encounter the Non-Format image on the packaged version of CS6.

The image seems to have three parts to it, girls

Non-Format for Adobe CS6

N

on-Format was established in London in 2000 by Kjell Ekhorn (Norwegian) and JonmForss (British). They have worked together on a range of projects including art direction, design, illustration and custom typography for a number of clients. Their work has garnered many design awards including a D&AD Yellow Pencil, two Tokyo TDC Prizes and a New York ADC Gold. A bestselling hardback monograph of their work was published in 2007. In the same year Jon relocated to Minneapolis, USA and, in 2009, Kjell returned to his native Norway.

Despite the seven hour time difference the duo collaborate closely on every project, and thank Alexander Graham Bell, the Wright Brothers and the founders of Skype for helping to make this possible. Most recently they were asked

by Adobe to create a design piece for one of the new Adobe CS6 products and I had the privilege of meeting them while attending the launch of Adobe CS6 in London.

What were you doing before Non-Format?

We were working independently as designers

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for the publishing industry but at the same time collaborating on projects for small record labels.

Then the editor-in-chief of The Wire magazine approached us to art direct the magazine and we took this as a cue to start our own business.

Why are you called Non-Format?

The name comes from an article that appeared in the US design magazine, Emigre. The article discussed the history of data storage and the inherent obsolescence of a long line of storage devices. It also made the claim that even the mighty DVD, which is capable of storing words, pictures, movies etc, would one day be replaced by a ‘mythical non-format’. We loved the notion of being a non-format, almost as much as we loved the notion of being mythical. Of course, since we chose the name things have moved on a bit. The DVD is already losing ground to “nonformat” versions of movies, etc. And, of course, cloud storage is changing the way we store and share data. Seems the mythical “non-format” is already here...

With Non-Format being based in Oslo and USA does that mean you spend a lot of time traveling?

No. We hardly do any travelling. There are very few clients that insist on a face-to-face meeting these days. Even Adobe were happy with a couple of conference calls before simply letting us get on with it. The only time we ever travel for business now is either to give a talk, collect an award, or attend the launch of a major software suite.

How did the work for Adobe CS6 Design Standard come about?

We were approached by Eddie Yuen, Creative Director and John Caponi, Art Director at Adobe. They had created a shortlist of artists they were inviting to create a core image for each of the main software suites. They offered us CS6 Design Standard. We accepted their offer.

What was the brief from Adobe? Did they give do whatever you wanted?

They wanted each image to include, as a starting point, a photographic portrait. Some of the collaborators created their own photographs from which to work. We would have done the for handling the packaging and marketing mate-

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The Loerie Awards do more than just reward creatives in South Africa, Each year international judging panels are put together and expose South African designers to some great design

I don’t believe in living two worlds, we always try to make our commercial work the best work we can do. When we started 13 years ago we would do really bad commercial projects and

What will you be looking out for in the work at this years Loerie Awards?

also be taking place in Cape Town and will run from 15- 23 September. .

realised we should just do great work so that we have pride in all our work. Cultural projects are great as a balance and we constantly have them but it’s not an escape.

to see some uniqueness in South African design.

Who is Asylum and why do you think they matter on a global scale?

Asylum is a company that is based on great ideas and execution. We focus on creating great experiences with an international perspective so our clients are from all over the world. Our projects could manifest in a form of a product packaging, a digital experience, an entire brand execution or the interior of a space.

What piece of your work do you really think best represents your natural voice?

Chris Lee

A project like Frolick frozen yogurt is a perfect example. We completely eschew the idea of using healthy images of fruits and came up with a edgy brand personality with a tongue-in-cheek humour. We designed 40 different buttons with messages such as “Stays hard longer”, “lick it” and “oh nuts!” and they became part of the brand experience from the interior design to the online experience. The brand has been incredibly successful and they have now franchise it to different countries. Asylum is about irreverence, surprise, humour, a great idea and commercial relevance.

The idea of creating outside of the commercial sphere is garnering much attention today, people searching for their passion after their work day. Do you think this is the space that creates the best work?

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Do you think that the challenge of having to deal with a client brings added creativity into the fray?

I feel that the client is a natural part of our ecosystem. If there wasn’t a client there wouldn’t be the term commercial art. Our creativity is best expressed when there are perimeters and constraints, otherwise I wouldn’t feel the challenge.

It’s boring when u are able to do as you wish without any constraints.

A great idea with a simple but effective execution is what I look for. A lot of work these days

out this year be sure to secure your seats for the 34th Annual Loerie Awards black-tie ceremonies at the CTICC on Saturday 22 and Sunday

Creative Week on Sunday right after the award ceremony… and make your next week seriously unproductive.

Ryan Jared Ali & Mark Rosenberg

Do you think awards matter?

Awards are important to designers as it serves as a little encouragement to push us ahead. It should be taken with a pinch of salt and never be taken too seriously because our work is not just about awards.

How did you receive the phone call to be a Judge in a South African Advertising Awards show? Have you been familiar with any South African work preceding being appointed as a judge?

I guess someone recommended me? I have been judging in numerous awards in the past few years so our industry is quite small this way. I am familiar of some amazing work coming out of South Africa such as Jupiter drawing room.

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WOOLWORTHSFOOD

SPICE UP YOUR LIFE WITH WOOLWORTHS NEW EXOTIC CURRIES.

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