Cerwyn cornelissen

designtimes south africa’s creative resource

ADOBE CS6

Adobe officially launched Creative Suite 6.

Pg.5

TING CHONG

There is no longer a true measure of what a designer is, other than their body of work.

Pg.6-7 www.designtimes.co.za

Cerwyn_Cornelissen.indd 1

SAM ACCOCEBERRY

With his experience both as a furniture designer and design manager for prestigious Milanese and Parisian studios, Samuel created his own studio in 2006.

Pg.10-11 2012 Issue No.42 ZAR 15 EUR €2, UK £2, US $3

2013/07/26 04:10:53 PM

CONTENTS 4-5

News

6-7

Daniel Ting Chong

8-9

Woolworth Advert

10-11

Samuel Accoceberry

Editorial: Mark Rosenberg mark@designtimes.co.za Roxy Rosenberg roxy@designtimes.co.za Ryan Ali ryan@designtimes.co.za Steven Rosenberg steve@designtimes.co.za Kerrythe Mahaffey kerrythe@designtimes.co.za Zachariah King zac@designtimes.co.za Contributors: Eva Csernyanszky, Seagram Pearce, editors illustration by Chris Valentine Cover: Non-Format Sales Manager Wendy: Scullard Advertising: Wendy Scullard, Malika Samuels, Thandolwethu Jevu, Linda Schady, Enricho Monsinger, Roxy Rosenberg, Aniesah Bux, Kelly Keur, Natalie Clarke, Aysha Moses, Enricho Monsinger, Traffic Controller: Kelly Keur kellycupido@telkomsa. net Accounts Executives: Kelly Keur kellycupido@telkomsa.net Laurenda Hagglund laurenda@telkomsa.net Office Administrator: Carmen Puma, Kiara Hagglund beyondpublishing@telkomsa.net Publisher: Beyond Publishing, 25 Voortrekker Road, Goodwood, Tel: 021 592 5721 Printer: Tandym Print www.tandym.co.za

2

2012 Issue No.42

Cerwyn_Cornelissen.indd 2-3

www.designtimes.co.za

2012 Issue No.42

www.designtimes.co.za

3

2013/07/26 04:11:02 PM

Vida e Caffé

Vida is expanding locally and internationally, with stores in Angola, Mauritius and abroad reaching the UK market with stores in London. The expansion of the Vida brand means Vida coffees are all the more available to a wider clientele; and now you can frequent your local Green Point Vida on Prestwich! Green Point’s Prestwich Street is abuzz with coffee lovers meeting at the new Vida last month. The launch of Vida into this busy street with its trendy atmosphere and fun location makes this Vida all the more special.

Vida’s signature coffees and scrumptious eats leave customers wanting more! The Prestwich Street store itself, is unique in that the sitting area is furnished with leather armchairs that lend themselves to a comfy perch as well as fitting in with the trendy modern, feel that emulates from this Vida store. The store has large glass window panes allowing customers to gaze out in the street and vice versa. The cosy chairs and layout make one feel at home, welcome and much a part of the Vida ambience. It’s the ideal place to meet a business colleague, catch up with a friend or simply grab a pick-me-up coffee and enjoy the buzz. Prestwich Street Vida is the place to be if you’re a Vida fan with a Wifi hotspot for those wanting to use their laptops and a wonderful mood to enjoy.

Whether you’re a macchiato fan, espressolover,hot chocolate fanatic or frio addict, Vida makes sure to deliver on their quality end product. The baristas who will serve you at the Prestwich Street Vida are bouncy and eager to provide a service that will ensure you 4

2012 Issue No.42

Cerwyn_Cornelissen.indd 4-5

delicious coffees. With your every order comes a cheery shout to the baristas at the back who will whip up your favourite coffee. A shouted “obrigado!” meaning “thank you” when you are handed your coffee with Vida tradition- a Lindt chocolate square on the side.

New 28mm

line has been extended to 15 June. www.theloerieawards. co.za

Nikon has released the AF-S NIKKOR 28mm F/1.8G lens.

Its large f/1.8 aperture delivers sharper shots in low light.

Romi Jacobs, CEO says “This highly anticipated lens sees Nikon expand its already extensive range of wide-angle lenses. The 28 mm focal length lets you put subjects in a wide, pronounced perspective, while the improved optical construction controls unwanted distortion.

ADOBE CS6

Viva Migrate Riverside Museum

Riverside Museum, Glasgow has been named the most innovative museum in the fields of technology, labour and social history by the European Museum Academy. Riverside competed against museums in 12 other European countries to win the 17th annual Micheletti Award. In their citation, the judges noted that: “The careful planning of the museum included involving visitors and volunteers at every stage of the development.”

The judges concluded: “The museum has put its budget and its large workforce to excellent use, it is completely publicly oriented, flexible and always on the outlook.

It is making a change to a rundown neighbourhood, as well as being a showcase of past, present and future transport industries of Glasgow.” Lawrence Fitzgerald, Riverside Museum Manager said: “The judges were particularly impressed by the relationships the museum had built up with people before, during and after opening and by the range of stories told at Riverside.” Riverside Museum has already attracted more than 1.4million visitors since opening in June last year.

www.designtimes.co.za

Concrete wallpaper

Dutch designer Piet Boon has designed a new series of Concrete Wallpaper in cooperation with NLXL that will launch at this year’s ICFF in New York. NLXL previously collaborated with Piet Hein Eek on the scrapwood wallpaper collection that we love so much. Piet Boon, whose sophisticated work is sleek and understated, wanted to utilize his favourite material, concrete, in a more affordable way. The wallpaper transforms a space to look like concrete, yet maintains the original walls just in case you decide to change your mind down the road. It’s a simple solution to get the look of concrete, especially using NLXL’s high-quality paper and production methods.

The new Viva! issue of Migrate, the official magazine of The Loerie Awards, is now on sale. Viva, literally ‘long live’ is synonymous with the global struggle for freedom, and is the theme of this year’s Loeries’ campaign, Viva African Creativity Viva! What do you believe in? What should live forever? Roanna Williams, creative director of Migrate says, “Be prepared to be uplifted, to be part of a true spirit of creativity, to be exposed to expression, to be moved by real passion and to be inspired to start your own creative revolution. Long Live Creativity!” In Viva! we find out how Portugal’s Alexandre Farto’s revolutionary graffiti carvings, scratched from old painted walls, reveal mortal street art. You will also get to appreciate USA’s Kate Macdowell’s artistry as a porcelain sculptor. See how German studio Zeitguised pushes the envelope on mainstream design, and appreciate a decade of the Loeries through the hands and eyes of Celina Guimaraes, creative director at The Jupiter Drawing Room South Africa also the agency behind the 2012 Loeries Viva! campaign. If you are militant about your right to creative expression, then be sure to get your hands on a copy of Migrate, just R35 at Exclusive Books and CNA stores. The Loerie Awards entry dead-

#Towers

BIG’s residential towers in the Yongsan International Business District revitalize the Han riverfront into a new commercial and residential center for the citizens of Seoul. BIG’s design includes two elegant towers with a height of 214 and 204m. To meet the height requirements of the site, the exceeding building mass is transformed into an upper and lower horizontal bar, which bridge the two towers at 140m and 70 m height.

The two towers are additionally connected through the arrival bar at the ground level and a courtyard below ground. “The Cross # Towers constitute a three-dimensional urban community of interlocking horizontal and vertical towers. Three public bridges connect two slender towers at different levels underground, at the street and in the sky. The resultant volume forms a distinct figure on the new skyline of Seoul – a “#” that serves as a gateway to the new Yongsan Business District. www.big.dk

Adobe officially launched Creative Suite 6. The CS6 product line includes powerful new releases of Photoshop, InDesign, lllustrator, Dreamweaver, Adobe Premiere Pro, After Effects, Flash Professional and other products. Adobe Creative Cloud, a radical new way of providing tools and services for creatives worldwide was launched only days after CS6. A new subscription-based offering was also introduced for the US and Europe. “We announced Creative Cloud and CS6 two weeks ago and these releases have caught the imagination of creatives everywhere,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Today we’re shipping CS6 and look forward to the beginning of an exciting new era as we introduce Creative Cloud later this week.” Top new features across the CS6 product line include: New levels of performance with tools that take advantage of Adobe Mercury Graphics functionality, allowing users to go from ideas to finished work faster than ever before. Enhanced user interfaces that vastly simplify workflows, so users can focus on their content and achieve results quicker. New capabilities that streamline the creation of responsive content, ensuring website and apps look great across virtually all screen sizes and form factors.

Remarkable new science, integrated into imaging and video apps, makes previously impossible tasks suddenly possible. We can’t wait to get our hands on Adobe CS6!

V&A Waterfront

The Jupiter Drawing Room recently completed work on an update and redesign of the logo and signage for the V&A Waterfront’s Victoria Wharf. The new logo reflects the premium nature of the mall, while capturing the essence of the property’s distinguishing features, its working harbour and historic buildings. Jupiter Drawing Room has worked with the V&A Waterfront for almost three years, Initial work with the V&A Waterfront comprised of developing a new corporate identity. The identity developed by Jupiter creates a more cohesive look that is being unrolled throughout the property. More recently Jupiter created the new logo and identity for the revamped Clock Tower precinct; new parking system signage; and a new way finding system which will be rolled out shortly.

While it may be an ancient eastern curse; “interesting times” are what lies ahead of us over the next few weeks, with the launch of Adobe CS6 and Creative Cloud. WWDC, Apple’s developer conference is just around the corner which is meant to With rumours of the iPhone5,

“blow our heads off”.

new Mac book Pro and a new mystery device... who knows maybe it will? Locally, we are looking forward to the Loeries, so you better get those entries in. In this issue we feature the artists behind some of the box art for CS6, in case you didn’t see the cover, and looking forward to the Loeries, we interview Loerie Design Chairman for 2012 Chris Lee, from Singapore, as well as local judge Daniel Ting Chong.

Next Lichtfaktor amazes us with their light-writing photography technique and the beautiful photography of Jakob Wagner and South African photographer Christian Ghammachi will no doubt please your eyes. If that doesn’t blow your mind what will? So... may you live in “interesting.” Enjoy! Mark Rosenberg

2012 Issue No.42

www.designtimes.co.za

5

2013/07/26 04:11:07 PM

Daniel

4

Ting Chong

D

aniel is a young designer, a real designer. He was recently selected as one of the judging panel for ‘Design Communication’ this indicates to us his creativity may just be something to keep an eye on. We met with him to find out more about his work and why does it matter.

There is no longer a true measure of what a designer is, other than their body of work Why do you think you were selected to be a judge for the Loeries this year?

I have always believed in doing honest and creative work. I think people have connected with my work in subjective ways, and I would like to think that they value my opinion and outlook on creativity.

I am honoured to judge the Loeries this year and I believe it will only help me to continue to work hard in every project I do.

In effect, this will hopefully lead 6

2012 Issue No.42

Cerwyn_Cornelissen.indd 6-7

www.designtimes.co.za

to greater opportunities in the future.

What sets your work apart from the rest of the illustrators and designers out there?

I think it is more about the conceptual space I am in than a stylistic differentiation from other graphic designers / illustrators.

Stylistically, I think my artwork can live on its own and people are able to recognize it as I have developed an individualistic style over the years, which is evident in my artwork. Whereas my design / illustration work is a bit more difficult as every brief is different and needs a specific approach in which I do not limit myself to a particular aesthetic viewpoint.

I think it is the process of one’s work that differentiates one creative from another. Everyone has different ideas that are unique to that individual. I believe that having bona fide ideas are more important to me than the aesthetics of the work and somehow, I think you can view a thread of my thought process through my

work. Most of my projects have an underlying tone of humour and quirkiness.

You were featured in the Mail & Guardian Top 200 Young South

Africans, do you think that design has become a more legitimate career than previously or is it still counterculture?

I do not think design is counterculture in this regard. Counterculture would, of course, not exist without graphic design but if anything, I think in someways design has become rather saturated and the title of ‘Graphic Designer’ has become overused. If you were a sign maker in the 1800’s your job was seen as paramount against the usual blacksmith or farmer. Sign makers were very important as you had to know how to make custom typography out of limited materials, for which many people did not have the skill set. Nowadays everyone has begun to call themselves a designer.

their body of work. Technology, specifically software, has made design more accessible in some ways but also publicizes a great deal of poor design work that is currently being produced. That is why I strongly believe that one’s work truly does speak for itself and reflects the creative nature of the designer. In this way, I do believe that design has always had its place and been legitimate. Most things cannot function without design, with new technology developing all the time - design will always be a leading example of what one is capable of through aesthetics.

However, design is not only a visual interpretation of things. More importantly, it is finding creative solutions that can function in everyday life.

After getting a glimpse into the mind of Daniel their is no doubt as to why he was chosen as a judge. We look forward to see more of Daniel’s work in the future. Ryan Jared Ali

There is no longer a true measure of what a designer is, other than 2012 Issue No.42

www.designtimes.co.za

7

2013/07/26 04:11:17 PM

WOOLWORTHSFOOD Exotic blends of spices.

www.woolworths.co.za

Cerwyn_Cornelissen.indd 8-9

www.facebook.com/WoolworthsSA

*Available in selected stores

2013/07/26 04:11:26 PM

Samuel Accoceberry

S

amuel Accoceberry graduated from Ecole Nationale Supérieure d’Art de Nancy, and the Raymond Loewy industrial design school. With his experience both as a designer and design manager for prestigious Milanese and Parisian studios, in 2006, Samuel created his own studio in Paris. Thanks to the VIA (Valorization of Innovation in Furnishing), he developed two outstanding projects that won numerous international awards.

He is currently working for national and international editors and industrial manufacturers. The earmark of his work is a genuine simplicity, rooted in knowhow and materials. In his projects, Samuel Accoceberry brings a special attention to detail, to which he confers a distinctive personality thus creating an interaction with the user. Since 2010 he has worked with Jean-Louis Iratzoki as an art director for the Pyrenea brand.

When you were starting out, who gave you your big break? Finishing my studies, I had the opportunity to integrate the Advanced Design Department of ALCATEL. It was a great stimulating experience to develop some concept phones and new uses.

But my aim was to work in the furniture area, for this I moved to Milan. I met Paolo during my study in France for a workshop in my art school. He gave me the opportunity to come to work with him and to stay in his studio for half year.

You have worked for several Milanese design studios including Paolo Zani,

10 2012 Issue No.42

Cerwyn_Cornelissen.indd 10-11

www.designtimes.co.za

Antonio Citterio and Partners, and Rodolfo Dordoni, which was your favorite and why? Difficult to answer, all of them were very interesting, for different reasons. Paolo Zani studio is small, very friendly and super zen, just like him. He has a very smart and sensible approach of the project. Antonio Citterio studio is super professional office with a big team. As an architect, his view of the design is more in the general proportion and in the technical details of construction. Rodolfo Dordoni is an architect too, but very different to Antonio Citterio. He has a great sense of proportions and a great sensibility. He starts the project with the materials, the colors, the spirit of the place and then only the actual design. Paolo is my favorite, because he places the human and the relationship before the project.

When did you decide to move to Paris?

I moved to Paris in 2004, into Arik Levy’s office. I started out as a designer and moved my way up to a design manager. During this time, I was looking for a small studio to be part of the first adventure of a design studio and to build a part of it too. I spent six years in Arik’s studio.

Why do you teach? What kind of teacher are you? Who was your favorite teacher during your studies? I teach because when I was a student, most of my teachers were totally disconnected from the realities of design, or closedminded with a specific design vision. During my study period, I promised myself that if I became a professional designer, I would

teach to transmit the best that I can.

My method; I try to communicate to have a certain open vision mind, to be creative in all possible ways, to be curious, to favor the personal initiative (yearning), and to transmit my passion to create. My favorite teacher is totally unknown, but has the capacity to read your spirit and your soul into the project, and with only a few words, to put you in the right position to express your best.

Which do you believe is more important: raw natural talent or learned technique? I don’t believe in the spontaneous genius talent. The magazine needs to create the tendencies with some new profiles. That gives the idea that the design is image only and not product or technic process issue.

The design has a lot of faces but the technical works and experiences are the base to start to launch something new in term of design language.

Does any particular project you have worked on stand out in your mind?

Why? The Infinity shelf system is my favorite project. Infinity is a polymorphic shelf system that fits into curves and corners on walls by means of subtle yet resistant plywood laths set on an alignment of consoles.

Once mounted, its visual continuity appears to be devoid of break-off points. The length is variable according to needs because slats can be cut or prolonged in the Infinity. For me it’s the essential shelf. Less material, very functional, low cost.

Where do you see the industry going? Since the birth of the internet,

globalization, mass consumerism, networking has become possible on a global scale. With the financial crisis, industries are becoming attentive to clean/green processes of productions and costs. They start to push more on the market smarts products with “stories”. The “Story” is very important. It’s his DNA, his heritage story, it’s a local knowledge. It’s the connecting element to maker/ product to the market/consumer.

That creates a value as “bio” label. As an optimistic person, I think that the industries will create more innovative and clean products at a lesser cost, respecting environment and local’s lives. Products will be more practical and smarts, and will bring more value at the local knowledge for the other communities, and building smart and smarts relationships.

What are your plans for the future?

I will display some projects in two exhibitions in Agen and Bordeaux in France this summer, and another exhibition in Liege - Belgium for October. In the autumn I will start a residence of design and art. I will be collaborating with an Italian company to create some pieces of glass, new furniture, lightings and objects for 2013.

As art director, I’m collaborating with some companies to launch three new brands of furniture for January 2013.

A new collection for a gallery... And hopefully a few surfing trips. ;)

2012 Issue No.42

www.samuelaccoceberry.com

www.designtimes.co.za

11

2013/07/26 04:11:51 PM