HOME
SELLING
GUIDE
Who We Are. Having lived and worked in the Chattanooga area for most of our lives, we understand what makes our community and the people who call it home so special. From the beautiful mountains to the valley below, and into North Georgia, Chattanooga is a special place that we are proud to call home. That’s what it takes to truly be a local real estate expert. Not just expertise in negotiation and marketing, but a love and understanding of our community and the people who live here. That’s just one reason to choose us to stand by your side – and it’s the foundation of everything we do.
We strive to exceed your expectations of what a Realtor’s job is. Our commitment to our clients extends way beyond the closing and we pride ourselves on the long standing relationships that we develop with our clients.
A Simple Value Proposition
MORE MONEY By attracting the maximum amount of interested buyers, your property will sell for the highest marketable price possible.
LESS TIME
Our marketing firepower will maximize your property's exposure to active buyers who want to know about your home.
LEAST AMOUNT OF HASSLE We will put our experience to work while navigating the
complexities of the real estate transaction, making it a seamless experience for you.
Here’s How We Begin Initial Appointment
What You Do: Share Goals & Expectations Provide Recent Survey, Appraisal, Mortgage Payoff, Spare Key
What We Do: Tour Your Home Develop a Marketing Plan for Your Home Discuss Market & Economic Trends Specifically Analyze Your Home’s Value What We Do Together: Establish Price Strategy Discuss How We Win-Win with You Review & Sign Listing Contract
Approximately 1 hour
Our Process The real estate transaction is complex – and navigating you through every step of the sale is our expertise.
1 Evaluation
Our team will visit your home to determine how to maximize your return.
2 Preparation
The goal is to create a blank, modern slate that appeals to the largest buyer pool.
3 Staging
A properly showcased home will sell more quickly and will often bring a higher price.
4 Marketing
Marketing is extremely important for a successful sale. Our goal here is to get buyers into your home.
5 Pricing & On The Market
Pricing the property is extremely important and will reduce the days on the market and lead to a less stressful sale.
1 HOME EVALUATION Our team of professionals will visit your home for a design consultation to determine what work needs be done. At that time, we will decide how to maximize your home’s appeal. Our aim is to maximize returns and minimize your time on the market, we only recommend repairs when you will see a positive return on your investment.
2 HOME PREPARATION Psychologists say that we make up our minds about a person within the first fifteen minutes of meeting them. Without question, the same is true when selling a home; you only get one chance to make a lasting first impression. A well-prepared and staged home can add huge dollars to the value of your home. Prospective buyers have to be able to not only view your home as your home, but potentially as their home, The goal in the preparation process is to create a blank slate, something borderline generic, to modernize and add appeal to the largest buyer pool without crushing your bank account.
Examples: *New Paint *New Light Fixture
*New Window Blinds *New Cabinet Pulls *Staging
3 HOME STAGING We have realized over the years that not every home fits the same mold—some are Modern, some are Craftsman, and some are more Traditional. As a result, we elect to work with a variety of stagers who can help transform your homes furnishings to its architecture. Staging often takes the eye away from possible flaws, while accentuating what is actually in the living space. On average staged homes sell in one quarter the amount of days on the market as un-staged homes.
MARKETING
4
There is no such thing as luck or accident when it comes to good and creative marketing. We target specific buyer categories and have procedures that allow us to expand your home’s exposure to the largest buyer pool possible.
Door-knocking
While online marketing is critical in today’s business environment, sometimes nothing beats grabbing a pair of comfortable shoes, some fliers, and pounding the pavement.You can rest assured that if selling your property quickly and for the best price possible requires knocking on a hundred doors, we’ll do it.
High-quality, Professional Photography
Crisp, clear photos will make your property pop online and maximize visual appeal. We work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.
Print Marketing
From fliers to postcards to custom look-books, we’ll determine what professionally printed marketing pieces will move the needle to maximize the sale of your property.
Cutting-edge Digital Marketing
With nearly 44 percent of buyers starting their search online and 95 percent of buyers looking online at some point in their home search, mastering the digital space is a must. From Google AdWords to social media marketing to our SEO-optimized website and mobile search app, your listing will shine online. It is our goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.
5 PRICING When it comes to selling your house, the right price matters. Competitive pricing generates the most activity from buyers and agents, while a price that's too high can contribute to a longer stay on the market and, ultimately, a drop in price to compete with newer, well-priced listings. A house that's priced at market value attracts the maximum amount of the market's potential buyers. Raise that asking price by just a bit above market value, and the percentage of potential buyers will decrease substantially. There is a lot more to evaluating the price of a property than simply using a dollar a square foot method, we believe we are in a very unique market and determining a home value is far more complex than a Zillow estimate. We take into consideration what your view is worth, any new remodeling, and other factors in conjunction with our knowledge official sales to determine an appropriate list price. The demand in marketplace will determine the final sales price.
The Mountain Girls Sold Over 45 Million in 2018
The Mountain Girls Keller Williams Greater Downtown Realty Top Real Estate Team In The #1 Agency Both Nationwide & Locally 423-228-0229 (cell) 423-664-1350 (office) Www.TheMountainGirls.com