{AGENT NAME} | {PHONE}
TheMountainGirls@gmail.com 423-228-0229 (c) 423-664-1900 (w) www.TheMountainGirls.com
Experience & Relationships You Can Trust!
prepared for: compliments of:
The Mountain Girls Keller Williams Greater Downtown Realty Charlotte Price Katherine Smith Carlyn Voges
We are different from most real estate professionals. We have built our business on results, and we are confident we can deliver for you. We work with you to get you the best possible price for your beautiful home, in the shortest time, with the least amount of inconvenience to you. Most agents simply list homes. We market them. From listing to closing, we are committed to working closely with you to navigate the entire sale process; taking the time and using my expertise to understand the unique selling points of your home and neighborhood.
That means that we will do our best to sell your home smoothly, for top price. We will actively target the types of buyers most likely to want your home. We will advise you about any home repairs and improvements that will maximize your asking price. And we will advertise your home 24 hours a day, 7 days a week. This package contains helpful information for you, including information on how to stage and price your home, a step-by-step process for how we will get your home sold and some frequently asked questions.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
About Us How are we different from other real estate agents? We work as a team, therefore you receive personal attention…whenever you need it. If you need one of us, you will speak directly to us, never to another staff member, or assistant. We always answer our calls & emails, you can count on it!
Experience All three of us are FULL TIME REALTORS. We take our professions very seriously, and our superb work ethics have proven to make us Top Listing & Selling Agents, both within Keller Williams, and in the city.
Technology Unlike real estate in the past, 90% of consumers use the internet to search for properties, vs newspapers & magazines. We market constantly on our websites, continually improving our advertising. Our listings are posted on over 350 websites each day, and this number is constantly growing.
Local, National and International Keller Williams in Greater Downtown Chattanooga is the top listing and selling agency in Chattanooga. “The Mountain Girls” are proud to be top agents within this agency, and in the top 1% of all Chattanooga Realtors, we have also been recognized as one of the TOP Sales Groups in the entire Southeast Region. We are also THE Luxury Home division in our Keller Williams office, giving us additional networking abilities both nationally and internationally that other agents do not have access to.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
What You Get From Us
Communication Your needs always come first. We provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by phone, email or text message. That’s how we’ll do it. You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you.
Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.
Marketing Your home will get the exposure it deserves. Our marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allows us to reach active buyers who want to know about your listing.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
What You Get From Us continued
Pricing Your home will be priced right, adjusted as needed, and should sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. If needed, we have the resources to help stage your home. We know what it takes to make the terrific first impression that will get this home sold. Satisfaction We will guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you’re disappointed.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Why Keller Williams Realty? Technology Leading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Knowledge Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve. Track Record We are proud to work for the fastest -growing real estate company in North America and the largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Extended Marketing Research When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
The Right Price is Important Price Competitively….The First 30 Days Are Critical! •A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Pricing Misconceptions It is very important to price your property at competitive market value when we finalize the listing agreement.
WHAT YOU PAID
WHAT YOU NEED
WHAT YOU WANT
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
COST TO REBUILD TODAY
Buyers and Sellers Determine Value The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Our Marketing Plan Designed to capture the maximum exposure for your home in the shortest period of time, we will implement our proven Marketing Plan.
We will: •Price your home strategically so you’re competitive with the current market and current price trends. •Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal. •Place “for sale” signage, complete with property fliers if appropriate, easily accessible to drive-by prospects.. •Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about this home. •Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS), as well as in local and global MLS systems, including plenty of photographs and a description of your property. •Produce beautiful marketing pieces of all types, placing the, on multiple Websites to attract both local and out-of-town buyers. •Create a home book and fliers to place inside the home. •Target our marketing to active real estate agents who specialize in selling homes the neighborhood. •Include this home in our company and MLS tours, allowing other agents to see your home for themselves. •Advertise your home in any appropriate real estate magazine and neighborhood newsletter as well as in direct mail campaigns, email campaigns and social media. •Hold open house’s to promote this property to prospective buyers and market those open houses. •Target active buyers and investors in our database who are looking for homes in your price range and area. •Provide you with updates detailing our marketing efforts, including comments from the prospective buyers and agents who have visited your home.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Preparing Your Home For Sale Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?
It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's appeal:
Exterior – – – – – – – –
• Remove all yard clutter. • Apply fresh paint to wooden fences. • Paint the front door. • Weed and apply fresh mulch to garden beds. • Clean windows inside and out. • Wash or paint home’s exterior. • Tighten and clean all door handles. • Ensure gutters and downspouts are firmly attached.
Interior –
– – – – –
• Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit). • Clean or paint walls and ceilings. • Shampoo carpets. • Clean and organize cabinets and closets. • Repair all plumbing leaks, including faucets and drain traps. • Clean all light fixtures.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
The Home Selling Process There are a lot of details to be handled when selling a home. This overview was designed to help you understand the various steps along the way.
Preparing for Sale
• Conduct comparative market analysis to establish a fair market value of your home • Prepare and complete the listing agreement • Recommend improvements to maximize your home's value • Place a lock box on your property, if needed
Marketing Your Home
• Enter listing information into the MLS • Place a For Sale sign on your property • Notify top local agents of this new listing • Schedule your home for office tour • Schedule your home for MLS tour • Distribute Just Listed flyers to your neighborhood •the Internet • Schedule and hold open houses • Notify all potential buyers with details of listing • Arrange showings for other agents
Communicating With You
• Contact you regularly with feedback • Prepare and deliver regular progress reports to you • Discuss all marketing activities with you
Coordinating Your Sale
• Pre-qualify potential buyers • Negotiate your transaction with the other agent • Prepare and finalize the closing The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Our Flexible Fee Structure 7% Because we believe in the competitive advantage of completely preparing your home for the market, we are willing to invest in the process. In good faith, we are willing to pay in advance for: Appraisal * Inspection * Home Warranty * Staging The commission paid to the Buyer’s Agent is 3.5%, providing an additional marketing incentive. This also includes all of our marketing programs at no additional charge. 6% Should you elect to pay for our competitive advantage process, 2 hours of Complimentary Home Staging is included. 3% commission is paid to the Buyer’s Agent. All marketing programs are included at no additional charge. 5% If we represent you in the purchase of your next home, you receive the benefit of a 1% commission refund. 2 hours of complimentary home staging is included. All marketing programs are included at no additional charge. 4% If we are able to procure an unrepresented buyer for the sale of your property through our marketing efforts. All marketing programs are included at no additional charge.
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
What Our Clients Say The Mountain Girls were great to work with: smart, friendly, super responsive and so helpful! ______Pete We could not be happier then we were with the excellent service that we received from The Mountain Girls. They Always were available to answer questions and to deal with any issues that we were concerned with when we looking to buy our home. They were referred to us and we will definitely refer them to anyone that asks! _______Carol
You and your team have been so wonderful to us and guiding us through this terrifying process. You are so amazing at what you do and the people that you work with. It was such a pleasure to work with you! Endless thanks to you all!! ——-Rachel & Jay These ladies are real estate experts. Each is a pleasure to work with, and they kept our goals in mind even after another deal had fallen through. Do you want a team of agents who listen to your priorities, promptly return phone calls or text messages, and provide the flexibility to adjust to your scheduling needs in an effort to assist you in buying or selling a home? If so, meet your new agents! Katherine Smith and her team kept us focused and on track. We used them to sell a home and to buy another. We highly recommend their expertise, efficiency, and great customer service for your next deal! ——--David & Jennifer The Mountain Girls are exceptionally experienced and professional. They are trustworthy and know the Chattanooga market! I would highly recommend them to anyone buying or selling a home! ——--Allison Wonderful experience! Truly feel like The Mountain Girls worked in mine and my families best interest. They were thorough, committed and fun to work with...we feel very blessed! ——--Conner
The Mountain Girls - Keller Williams Greater Downtown Realty
TheMountainGirls@gmail.com - www.TheMountainGirls.com
Experience and Relationships You Can Trust!
Charlotte Price Katherine Smith Carlyn Voges 423-605-7401
423-605-4181
423-364-4306
TheMountainGirls@gmail.com TheMountainGirls.com
Keller Williams Greater Downtown Realty 202 Manufacturers Road, Chattanooga, TN 37405 423-664-1900