Day 1

Page 1

INTRODUCTION Day 1, Dec 2020 The art of craft: Deciphering the design principles in Indian folk art

CEPT University Winter school 2020 Course faculty: Nisha Vikram, Udit Parekh

Introduction Day 1, Dec 2020


CraftCanvas Works with 25 craft clusters across the country

Translates traditional craft to suit modern spaces Custom installations, project-based Artisan-designer team for design and execution Public buildings, private residences and corporate offices

Multiple execution methods Onsite Offsite- Artisan location, Studio in Ahmedabad


OUR PROJECTS - Traversing through the golden ratio - Gond ceramic tiles - Tree of life, H’ble Prime minister’s office - Mural, H’ble Chief minister’s office, Gandhinagar - Tree of life, Ahmedabad The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020







Fingerprint Collective Udit Parekh and Dharun Vyas founded Fingerprint Collective in 2016 A collective that envisioned the idea of a multi-disciplinary design environment in an office that is free of hierarchy and believed in design projects of a collaborative nature. Since then Fingerprint Collective has grown to have clients in UK, Singapore, India and has a strong network of design enthusiasts, artists and entrepreneurs in Ahmedabad, Gujarat. Fingerprint collective has worked on projects of different scales and typologies varying from Indian crafts inspired murals, illustrations and Art installations to brand identity, logo design and event design. www.fingerprintcollective.com


OUR PROJECTS -

Airavat , Ar. munjal Bhatt Res. Layered artwork, Astral pipe Peacocks on a tree, Res. in Morbi Chikankari Seasons, Lucknow Sanjhi , Lucknow Packaging Design, Hetals homemade

The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020










AN INTRODUCTION TO NARRATIVE CRAFTS

Introduction Day 1, Dec 2020

The art of craft: Deciphering the design principles in Indian folk art



STORYTELLING THROUGH CRAFTS - The hero monomyth - Role of animals - Influence of local environment

The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020


The Hero monomyth

Embodies ideals that define society Take-on things bigger than ourselves Good triumphs over evil Examples Pabuji, a local legend Lord Ram, used in Kohabar as well (symbol of marriage) Vishat Mata, who triumphs amidst disadvantages





Role of Animals

Main characters Matsya Avatar

Supporting (Positive Vs Negative) Hanuman Deer used to lure Sita

Blurred lines Narasimha Avatar killing Demon Hiranyakashipu Prahlad is the hero of the story




Influence of local environment Ramayan Madhubani Tholu Bommalata

Mahabharat Pattachitra Miniature painting

Animals Tiger in Jadu Patua Fishes in Madhubani Weird animals in Gond


MYTHOLOGY VS FOLKLORE Mythology

Ramayan Mahabharat Folklore Gond story on deer growing antlers

Introduction

Peacock’s ugly feet Jadu patua-Tsunami Vishat Mata

The art of craft: Deciphering the design principles in Indian folk art

Day 1, Dec 2020




MYTHOLOGY VS FOLKLORE Mythology Ramayan

Mahabharat Folklore Gond story on deer growing antlers

Introduction

Peacock’s ugly feet Jadu patua-Tsunami Vishat Mata

The art of craft: Deciphering the design principles in Indian folk art

Day 1, Dec 2020





Key differences Mythology examples Ramayan Mahabharat

Folklore examples Gond story on deer growing antlers, peacock’s ugly feet Jadu Patua story (song version) on tsunami (a modern folklore story) Divinity Timeline Span of reach


VISUAL TRADITIONS - Gond painting - Madhubani painting - Miniature painting

The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020


Gond painting Dindori District, Madhya Pradesh Gondi tribals

Gond Pardhans, singers Bada Dev on the Saja Tree Signature patterns Jangarh Shyam, the pioneer of Gond painting








Madhubani painting Madhubani district, Bihar

Believed to be the ‘maika’, father’s home of Goddess Sita Wedding processions, Kohabar, meeting of Ram-sita and their lives are the main themes

Done by women Caste determines the kind of output







Miniature painting

Various parts of North and West India

Highly evolved Very fine work

Miniature painting





ORAL TRADITIONS Visuals that are used as backdrops for oral tradition - Kaavad - Phad painting - Tholu bommalata

The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020


Kaavad

Bassi district, Rajasthan Oral storytelling tradition Synergy between Kaavad maker-Kaavadiya Bhat and patron Carried around the Bhat’s neck with a rope, supported with right hand Special auditions for the patron Patron chooses how to be represented

Kaavad







Phad painting

Phad

Bhilwara district, Rajasthan Performed by Bhopas, the priest singers Usually a pair, a priest and his wife – called bhopa and bhopi – belonging to the Rabari tribe of nomadic cattle and camel herders Music by ravanhatta, a two-string instrument

Stories of local deities, Devnarayan and Pabuji Iconographically complex



Kesar Kalami

Pabuji

His generals

Kesar Kalami


Kesar Kalami

Pabuji

His generals

Kesar Kalami


Tholu bommalata Ananthapur district, Andhra Pradesh Leather puppets

Storytelling performances Lamps have replaced puppets






MODERN ADAPTATION - Political campaigns - Awareness drives - Product design

The art of craft: Deciphering the design principles in Indian folk art

Introduction Day 1, Dec 2020


Political campaigns Craft: Pattachitra, West Bengal Details of the life and development works of Akhilesh Yadav Scroll painted and song composed in Bengali, translated into Hindi The song was composed in Bengali and then translated to Hindi.


Awareness drives

Craft: Multiple For Mahindra (CSR initiative) Shows how to perform a Breast selfexamination


Product design

Craft: Warli, Maharashtra For Absolut Vodka

A competition was held to select design for a limited edition product


Illustrations


CRAFTS COVERED IN THE COURSE Brief discussion

Introduction

- Pattachitra, Odisha - Scroll pattachitra, West Bengal - Kalamkari, Andhra pradesh

The art of craft: Deciphering the design principles in Indian folk art

Day 1, Dec 2020


Pattachitra Raghurajpur, Orissa Visual tradition Storyboard format Main character in the centre, with story around it

Pattachitra








Scroll pattachitra Midnapore district, West Bengal Oral tradition-Used as backdrop Started with Patua

Scroll format Vertical





Kalamkari Srikalahasti, Andhra Pradesh A mix between the painting techniques from Persia and the story-telling traditions of Pattachitra, Orissa

Dual oral and visual tradition Oral tradition: Painter-musicians called Chitrakars travelled to villages to tell stories from Ramayana and Mahabharata Visual tradition: Used as temple hangings/scrolls Stories from the epics






Image source

Image source

Image source


Image source


EXERCISE- DAY 1 Sketch the whole or part of the composition from the examples provided. Size: A4 Output: Sketch by hand, photographed/scanned *Do make sure that each stage is scanned for use in tomorrow’s assignment


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.