1. What the heck are "haul" and "unboxing" videos?
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The Pet Collective / Via youtube.com
So something happened in the last few years. A curious phenomenon. We've reached a societal stage where your tastes and consumption can become a cool career. If you know what hauling is, just skip directly to the pet haulers below, because the next section will bore you. Just in case us digital kids are about a year ahead of the supermarket checkout line trash mags, I'll explain Hauling in terms your mom (given that she at least knows how to use Google) can understand. It's this viral video trend that is what I can only describe as the female cousin of "unboxing" videos. Victoria's Secret is to Best Buy as Haul is to Unboxing. I think that analogy works, but if it doesn't, here's a better description... So if unboxing videos are literally just dude-nerds with more cash than you, who bought that stuff from Best Buy you can't afford and open it on camera the day it comes out, hauls are typically cute young girls who go on shopping sprees and film what they bought...details, commentary, advice, DIY, style-hacking, prices, tricks...a clever micro shopping experience in the form of a YouTube video. And they get views. Oh, do they get views. These girls are more popular on YouTube than your high school's prom queen after her db-bf leaked illicit cell phone pics.
2. Why should I care?
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