Craghoppers Benefits and Technology Guide

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BENEFITS & TECHNOLOGIES ASSET PACK / TONE OF VOICE2022
CRAGHOPPERS | BENEFITS & TECHNOLOGIES 2 CONTENTS Introduction 03 04Benefit logos 05Technology logos 06Aquadry 07Aquadry Rain Defence 08Dynamic 12000 09EchoShield 10NosiLife 11NosiBotanical 12NosiDefence 13SolarShield 14Thermal Control 15ThermoAir+ 16ThermoPro 17NewHide 18CO2 Renu

AT CRAGHOPPERS WE HAVE BEEN PIONEERING NEW TECHNOLOGY DEVELOPMENTS SINCE WE BEGAN.

Offering our wearers features and benefits they didn’t realise they needed is part of our DNA. We seek to equip our customers with the kit they need to enjoy their adventures regardless of the conditions they face.

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BENEFIT LOGOS

Our benefit icons have a simple and intuitive design allowing the customer to clearly see the benefit the product offers to them.

We have reduced the amount of icons used to ensure we focus on the most beneficial.

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TECHNOLOGY LOGOS

Our technology logos offer a clear colour coded guide to the technology on each product. These colours feature on swing tickets, point of sale and on our website offering a consistent experience for the customer.

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CO2RENU

AQUADRY

Waterproof, breathable and windproof with taped seams. AquaDry technology is designed for life outdoors. Featuring EcoShield our plant based water repellent which is from a renewable source.

Guaranteed waterproof and breathable fabric. Waterproof, breathable, taped seams and watertight constructions. Designed for moderate to heavy downpours.

WHAT IS AQUADRY?

A combination of our waterproof and breathable oating and our technical outer fabrics delivers guaranteed levels of protection and comfort.

The outer face is treated with a DWR (Durable Water Repellent) fi nish to help keep the outer fabric drier for longer. The final product provides guaranteed breathability and all-round waterproof performance.

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CLICK HERE TO VIEW VIDEO AQUADRY DURABLE OUTER FABRIC BREATHABLE WATER VAPOUR ESCAPES WINDPROOF WATERPROOF LAYER OR COATING WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED WATER-REPELLENT PLANT BASED, PFC FREE FINISH KEEPS FABRIC DRY

AQUADRY RAIN DEFENCE

Waterproof and windproof with  watertight taped seams. Designed for light to moderate downpours.

Featuring EcoShield our plant based water repellent which is from a renewable source.

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CLICK HERE TO VIEW
VIDEO AQUADRY RAIN DEFENCE WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED DURABLE OUTER FABRIC WATER-REPELLENT PLANT BASED, PFC FREE FINISH KEEPS FABRIC DRY WINDPROOF WATERPROOF LAYER OR COATING

DYNAMIC 12000

Mineral enriched technology helps reflect infrared back to the body.

WHAT IS DYNAMIC 12000?

Dynamic 12000 is an innovative fabric technology which reflects the infrared rays naturally produced by your body back to you, empowering you to go further.

In 2021, we were the winner of the ISPO award for our newly launched Dyanmic 12000 technology.

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CLICK HERE TO VIEW VIDEO BREATHABLE FAR INFRARED RAYS DYNAMIC 12000

ECOSHIELD

A plant-based water repellent bonded onto the fabric which is made from a renewable source, allowing rain and water-based stains to simply run off.

WHAT IS ECOSHIELD?

Water-repellents keep clothes drier longer, making them lighter, warmer and much more comfortable. EcoShield bonds the molecules of the water-repellent to the surface of the garment whilst still being environmentally friendly, as it is totally PFC free. 63% renewably sourced content from a variety of plant-based sources.

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CLICK HERE TO VIEW VIDEO ECO-SHIELD WATER-REPELLENT PLANT BASED, PFC FREE FINISH KEEPS FABRIC DRY WARM BODY IS KEPT DRY SO HEAT IS MAINTAINED TECHNOLOGY FIBRES FUSED WITH DWR

NOSILIFE

Our anti-insect treatment is built into our fabric and offers outstanding defence against biting insects, lasting the lifetime of the garment. This garment contains a biocidal product with anti-insect properties. Active: Permethrin.

Un-rivalled anti-insect clothing.Our anti-insect treatment is built into our fabric and offers an outstanding defence against biting insects, lasting the lifetime of the garment.

WHAT IS NOSILIFE?

Designed and manufactured for travel. Our antiinsect treatment is built into our fabric and offers an outstanding defence against biting insects. Tested by an independent testing laboratory to offer a defence lasting the lifetime of the garment. Proven to defend against mosquitoes and other biting insects that can cause life-threatening diseases such as Malaria.

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CLICK HERE TO VIEW VIDEO
NOSI-LIFE ANTI-INSECT TREATMENT

NOSIBOTANICAL

An effective repellent for biting insects. Using a sustainable plant-based fabric treatment derived from lemon eucalyptus oil. The NosiBotanical treatment remains effective for up to 25 washes. This garment contains a biocide with insect repellent properties. Active: Eucalyptus citriodora oil, hydrated, cyclized.

WHAT IS NOSIBOTANICAL?

NosiBotanical is a plant-based fabric treatment derived from lemon eucalyptus oil, taken from Eucalyptus citriodora trees, which effectively defends against biting insects. Taken from the leaves and twigs of the tree the treatment is sustainable as it allows the tree to continue to grow. NosiBotanical also offers anti-bacterial benefits to keep you feeling fresh on the move.

HOW LONG DOES IT LAST?

The NosiBotanical treatment remains effective for up to 25 washes.

WHAT IS IT EFFECTIVE AGAINST?

NosiBotanical is effective at repelling mosquitoes, Sand Flies, Black Flies, Stable Flies and Midges.

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CLICK HERE TO VIEW VIDEO NOSI-BOTANICAL ANTI-INSECT TREATMENT PLANT BASED

NOSIDEFENCE

A robust barrier of specially engineered fibres that are too tough for insects like mosquitoes to penetrate. An effective barrier to biting insects. Keep bugs at arm’s length.

An effective barrier to biting insects. Keep bugs at arm’s length.

WHAT IS NOSIDEFENCE?

NosiDefence provides a robust barrier of specially constructed fibres that are too tough for insects like mosquitoes to penetrate.

NosiDefence fabric will help to defend your skin from insect bites allowing you to enjoy your adventures carefreely.

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CLICK HERE TO VIEW VIDEO
NOSI-DEFENCE ENGINEERED FIBRES THAT INSECTS LIKE MOSQUITOES CANNOT PENETRATE

SOLARSHIELD

Complete UPF40+ protection from harmful UV rays. Letting you get out there to enjoy the sun safely. Sun exposure causes skin damage. Only covered areas are protected. The protection offered by this item may be reduced with use or if stretched or wet. Provides UVA+ UVB protection from the sun.

UPF40+ SUN-PROTECTIVE CLOTHING.

Get out there and enjoy the sun without taking risks. Our SolarShield fabric technology has been tried and tested to give you UPF40+ protection from harmful UV rays.

SolarShield is Craghoppers’ range of sun-protective fabric tested for UV-protection UPF40+.

Sun-protection is given by a combination of 3 things, the density of the fabric construction, the type of yarns used and its colour.

- SolarShield Rating: Excellent

- UPF Index: 40+

- Blocked UVR: 97.5%+

- UV Radiation: 2.5% or less

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CLICK HERE TO VIEW VIDEO
SOLAR-SHIELD SUN-PROTECTION PROTECTED FROM HARMFUL UV RAYS DENSE FABRIC GIVES GREATER PROTECTION

THERMAL CONTROL

Temperature-balancing tech that absorbs your body’s heat and moisture, and then redistributes it to eliminate cold and hot spots. Stay in total control in all conditions.

THERMAL CONTROL

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CLICK
HERE TO VIEW VIDEO
QUICK DRYING THE WICKING SYSTEM DRAWS THE BODIES MOISTURE FROM THE WEARER MAKING THE WEARER COOLER WARM BODY HEAT IS MAINTAINED ABSORBS AND STORES HEAT AND MOISTURE FROM THE BODY
RELEASES
STORED HEAT AND THERMAL ENERGY BACK TO THE BODY TO MAINTAIN OPTIMUM BODY TEMPERATURE

THERMOAIR+

Thermally efficient, quick-drying insulation which traps and locks in your body’s heat. Keeping you warm inside when it’s cold outside.

- Effective, quick-drying insulation.

- Engineered for warmth.

WHAT IS THERMOAIR+?

An advanced thermally efficient technology that delivers impressive insulation thanks to the padding’s specially engineered, high-loft construction.

ThermoAir+ fibres are designed to trap body heat, locking it in at the core and providing reliable protection in cold conditions.

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WARM BODY HEAT IS MAINTAINED ENGINEERED FIBRES TRAP ESCAPING BODY HEAT & RELEASE BACK TO THE BODY THERMO AIR+ QUICK-DRYING
CLICK HERE TO VIEW VIDEO

THERMO PRO

Specially constructed high loft insulation gives comparable warmth to natural down. But is also lightweight and quick-drying. Not just animal but human friendly too.

INNOVATIVE HIGH LOFT INSULATION

Stay warm on the trail with high loft down-effect insulation.

WHAT IS THERMO PRO?

A new insulating technology that provides a viable synthetic alternative to natural down. The innovative ThermoPro fill uses specially constructed fibres to simulate down construction, delivering comparable heat retention properties. Light, high loft and quick-drying for effortless efficiency in cold and wet conditions.

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THERMO PRO WARM BODY HEAT IS MAINTAINED SYNTHETIC FIBRES QUICK DRYING
CLICK HERE TO VIEW VIDEO

Full-grain leather uppers offer protection and comfort as well as durability against the elements.

Craghoppers NewHide leather uses an innovative tanning process which uses less water and energy. Traditional leather tanning uses a huge amount of water, this new process uses fewer chemicals, less energy and saves 60-84% of the water the traditional process would use.

Crahoppers work with the Leather Working Group (LWG) to ensure that the tanneries which provide the leather used in our products work to social and environmental best practices. We are pleased to say our collections are now sourced from 100% LWG certified tanneries.

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CLICK HERE TO VIEW VIDEO

CO2 RENU

CO2 Renu uses 100% recycled fabric which includes fibres converted from CO2 industrial waste as an alternative to recycled plastic bottles.

CO2RENU technology has been created in collaboration with industry experts, Lanzatech. The process reshapes carbon waste by using CO2 emissions as the starting point to create some of Craghoppers recycled polyester blends.

CO2RENU technology is an innovative way of recycling CO2 from industrial waste into product, whilst helping reduce carbon footprint.

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CO2RENU CAPTURING CARBON. CREATING VALUE CO2 INDUSTRIAL OFF-GAS INDUSTRIAL OFF-GAS GASIFICATION COMPRESSION SEPARATION STORAGE BIOCATALYST FERMENTATION CLEAN UP AGRICULTURAL WASTE MUNICIPAL SOLID WASTE ETHANOL AS BUILDING BLOCK FOR FUELS AND CHEMICALS DIRECT ROUTE TO CHEMICALS 1.0 2.0 CAPTURING CARBON. CREATING VALUE. CO2 STEP 1 Intercepting carbon emissions STEP 2 Fermenting carbon into liquid ethanol STEP 3 Polymerizing it into fabric

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