ClichĂŠ
ClichĂŠ. Trend. Buzzword. Stereotype. Style. Stale. Current. Trite. Fashion. Fickle. Overused.
SO WHAT IS this
ANYWAY?
This is a little booklet about clichĂŠs and trends, an attempt to bring together as many of them as I can and experiment and exaggerate them in any way I see fit. Well, that was the starting point anyway, I may have diverged from this path the more I walked down it. In the end it became an experiment in general, creating an eclectic mix of design ideas, random thoughts and visual stimulus inspired by the amalgamated worlds of design available on the Internet. In other words, expect anything and everything. Take away what you will from this adventure through random ideas. I promise not to do it again.
Defi tion
finins What is a clichĂŠ?
What is a trend?
the general course or prevailing tendency; style; vogue; to tend to take a particular direction; extend in some direction indicated.
(in art, literature, drama, etc.) a trite or hackneyed plot, character development, use of colour, musical expression, etc.
Text with a block colour background is pretty cool too.
It’s
Nice
Not
That
classic
poster
hold
I’m using Comic Sans. How moronic. I’m so ironic.
Whatever, just stop it.
Listen up. I know the shit you’ve been saying behind my back. You think I’m stu-
again. Need to convey your fun-
pid. You think I’m immature. You
loving, approachable nature on your
think I’m a malformed, pathetic
business’ website? SMACK. Like daf-
excuse for a font. Well think again,
fodils in motherfucking spring.
nerdhole, because I’m Comic Sans, and I’m the best thing to happen to
When people need to kick back, have
typography since Johannes fucking
fun, and party, I will be there, unlike
Gutenberg.
your pathetic fonts. While Gotham is at the science fair, I’m banging the
You don’t like that your coworker
prom queen behind the woodshop.
used me on that note about steal-
While Avenir is practicing the clari-
ing her yogurt from the break room
net, I’m shredding “Reign In Blood”
fridge? You don’t like that I’m all over
on my double-necked Stratocaster.
your sister-in-law’s blog? You don’t
While Univers is refilling his allergy
like that I’m on the sign for that new
prescriptions, I’m racing my tricked-
Thai place? You think I’m pedestrian
out,
and tacky? Guess the fuck what,
against Tokyo gangsters who’ll kill
Picasso. We don’t all have seventy-
me if I don’t cross the finish line first.
three weights of stick-up-my-ass
I am a sans serif Superman and my
Helvetica sitting on our seventeen-
only kryptonite is pretentious buzz-
inch MacBook Pros. Sorry the entire
kills like you.
nitrous-laden
Honda
Civic
world can’t all be done in stark Eurotrash Swiss type. Sorry some peo-
It doesn’t even matter what you
ple like to have fun. Sorry I’m stand-
think. You know why, jagoff? Cause
ing in the way of your minimalist
I’m famous. I am on every major
Bauhaus-esque fascist snoozefest.
operating system since Microsoft
Maybe sometime you should take off
fucking Bob. I’m in your signs. I’m
your black turtleneck, stop compul-
in your browsers. I’m in your in-
sively adjusting your Tumblr theme,
stant messengers. I’m not just a
and lighten the fuck up for once.
font. I am a force of motherfucking nature and I will not rest until
People love me. Why? Because I’m
every uptight armchair typographer
fun. I’m the life of the party. I bring
cock-hat like you is surrounded by
levity to any situation. Need to soften
my lovable, comic-book inspired,
the blow of a harsh message about
sans-serif badassery.
restroom etiquette? SLAM. There I
am. Need to spice up the directions to
Enough of this bullshit. I’m gonna go
your graduation party? WHAM. There
get hammered with Papyrus.
info Graphics
An article about infographics Of course no one really cares
aut volorate resecusae nectur,
what this article is about, I
venis pre nus, cus, omnistionse
mean, it has infographics in
veliqui cullante qui sequasite
it so who needs to read the
maximenihiti con conseni
article when all the interesting
hicimpo riberum fugiatem
information in it has been
facesci ratur rem inctur, quaes
taken out and made all pretty
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and instantly digestible
venducia et haritatum id et
without this pesky thing called
laborpore nosandae expliquam,
reading getting in the way?
aborum que dem fugiatintum anime cone quas di nim ratio.
Aut pero eumet autem dios dolupta temposs itatis de nis
Ullo te volenim aximpor aute
doluptas rerrum volesto quo
volum, sim hil ipiet velibus
magnat fugit enimus modis as
earuptatquo dolorio ribus, et
ea peratur, quaessusa doles que
maximagnis si blab is estiume.
nihitist voluptat ut di ut aut a qui occatet voluptatia nonsectur, as
Orepernate laborerum liquam
earument eum dolores.
laborerunti dis ulparundit que venimus rectur assita
Deligende molupid ellatium non
veligenis doles rest, quo ipsus
pro quassitas mo quid quis re,
mo eicillabo. Itatinullore
evendeb isquatetur, nonsedis
cus acepelis venda comnimi
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vellori none pa nulparc hictest,
quod quatenda natur, sit est
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eicia cupic tem. Ihit quam
optaero volo officae.
nienihicias et deliae. Lent erspedi gendamusaes Ut etur mod ut apid quae
mincimus sam voles amet et
rest, que vit volut porpore
quiae pa quo quamus.
ptasperum et voluptae mo qui
Ibus maio. Nam quatur sim
alia ea consedis aut occum
rerum re volectur omnis sim hil
faceaqu atquis magnimpores
ipiet velibus earuptatquo.
YO. I HEARD YOU LIKE PAPER FOLDS SO I PUT PAPER FOLDS IN YOUR PAPER WITH FOLDS IN IT.
Da
vD i
r cA
O
s n
cN‘t A
seT
e
P y t
I’m not entirely sure what the obsession is with having a bit of background noise on your website. That and the letterpress effect on web type, something to do with the CSS3 text-shadow property making it pretty easy to do I imagine.
<html> <head> <title>Clich&eacute;</title> </head> <style> * { margin: 0; padding: 0; } body { background: url(background.png) repeat 0 0 #999; color: #000; } #content { margin: -69px 0 0 -180px; left: 50%; position: relative; top: 50%; width: 360px; } p { font: 18px/24px "Lucida Bright", Times, serif; text-shadow: 1px 1px 1px #fff; } </style> <body> <div id="content"> <p> Iâ&#x20AC;&#x2122;m not entirely sure what the obsession is with having a bit of background noise on your website. That and the letterpress effect on web type, something to do with the CSS3 text-shadow property making it pretty easy to do I imagine. </p> </div> </body> </html>
Who needs to be a designer when youâ&#x20AC;&#x2122;ve got FFFFOUND! and an illicit copy of Photoshop?
Ps Photoshop
FFFFOUND!
Ideas to copy
dragging a browser window is
not not res- not not ponsive
Sod it!
Just download it to my brain