Cliché

Page 1

ClichĂŠ



ClichĂŠ. Trend. Buzzword. Stereotype. Style. Stale. Current. Trite. Fashion. Fickle. Overused.


SO WHAT IS this

ANYWAY?


This is a little booklet about clichĂŠs and trends, an attempt to bring together as many of them as I can and experiment and exaggerate them in any way I see fit. Well, that was the starting point anyway, I may have diverged from this path the more I walked down it. In the end it became an experiment in general, creating an eclectic mix of design ideas, random thoughts and visual stimulus inspired by the amalgamated worlds of design available on the Internet. In other words, expect anything and everything. Take away what you will from this adventure through random ideas. I promise not to do it again.




Defi tion


finins What is a clichĂŠ?

What is a trend?

the general course or prevailing tendency; style; vogue; to tend to take a particular direction; extend in some direction indicated.

(in art, literature, drama, etc.) a trite or hackneyed plot, character development, use of colour, musical expression, etc.



Text with a block colour background is pretty cool too.


It’s

Nice

Not

That


classic

poster

hold


I’m using Comic Sans. How moronic. I’m so ironic.

Whatever, just stop it.


Listen up. I know the shit you’ve been saying behind my back. You think I’m stu-

again. Need to convey your fun-

pid. You think I’m immature. You

loving, approachable nature on your

think I’m a malformed, pathetic

business’ website? SMACK. Like daf-

excuse for a font. Well think again,

fodils in motherfucking spring.

nerdhole, because I’m Comic Sans, and I’m the best thing to happen to

When people need to kick back, have

typography since Johannes fucking

fun, and party, I will be there, unlike

Gutenberg.

your pathetic fonts. While Gotham is at the science fair, I’m banging the

You don’t like that your coworker

prom queen behind the woodshop.

used me on that note about steal-

While Avenir is practicing the clari-

ing her yogurt from the break room

net, I’m shredding “Reign In Blood”

fridge? You don’t like that I’m all over

on my double-necked Stratocaster.

your sister-in-law’s blog? You don’t

While Univers is refilling his allergy

like that I’m on the sign for that new

prescriptions, I’m racing my tricked-

Thai place? You think I’m pedestrian

out,

and tacky? Guess the fuck what,

against Tokyo gangsters who’ll kill

Picasso. We don’t all have seventy-

me if I don’t cross the finish line first.

three weights of stick-up-my-ass

I am a sans serif Superman and my

Helvetica sitting on our seventeen-

only kryptonite is pretentious buzz-

inch MacBook Pros. Sorry the entire

kills like you.

nitrous-laden

Honda

Civic

world can’t all be done in stark Eurotrash Swiss type. Sorry some peo-

It doesn’t even matter what you

ple like to have fun. Sorry I’m stand-

think. You know why, jagoff? Cause

ing in the way of your minimalist

I’m famous. I am on every major

Bauhaus-esque fascist snoozefest.

operating system since Microsoft

Maybe sometime you should take off

fucking Bob. I’m in your signs. I’m

your black turtleneck, stop compul-

in your browsers. I’m in your in-

sively adjusting your Tumblr theme,

stant messengers. I’m not just a

and lighten the fuck up for once.

font. I am a force of motherfucking nature and I will not rest until

People love me. Why? Because I’m

every uptight armchair typographer

fun. I’m the life of the party. I bring

cock-hat like you is surrounded by

levity to any situation. Need to soften

my lovable, comic-book inspired,

the blow of a harsh message about

sans-serif badassery.

restroom etiquette? SLAM. There I

am. Need to spice up the directions to

Enough of this bullshit. I’m gonna go

your graduation party? WHAM. There

get hammered with Papyrus.


info Graphics


An article about infographics Of course no one really cares

aut volorate resecusae nectur,

what this article is about, I

venis pre nus, cus, omnistionse

mean, it has infographics in

veliqui cullante qui sequasite

it so who needs to read the

maximenihiti con conseni

article when all the interesting

hicimpo riberum fugiatem

information in it has been

facesci ratur rem inctur, quaes

taken out and made all pretty

es ad ut dolorem. Agnitios

and instantly digestible

venducia et haritatum id et

without this pesky thing called

laborpore nosandae expliquam,

reading getting in the way?

aborum que dem fugiatintum anime cone quas di nim ratio.

Aut pero eumet autem dios dolupta temposs itatis de nis

Ullo te volenim aximpor aute

doluptas rerrum volesto quo

volum, sim hil ipiet velibus

magnat fugit enimus modis as

earuptatquo dolorio ribus, et

ea peratur, quaessusa doles que

maximagnis si blab is estiume.

nihitist voluptat ut di ut aut a qui occatet voluptatia nonsectur, as

Orepernate laborerum liquam

earument eum dolores.

laborerunti dis ulparundit que venimus rectur assita

Deligende molupid ellatium non

veligenis doles rest, quo ipsus

pro quassitas mo quid quis re,

mo eicillabo. Itatinullore

evendeb isquatetur, nonsedis

cus acepelis venda comnimi

ni volore, corit, sum laborere

nvendem quis aut id modit

vellori none pa nulparc hictest,

quod quatenda natur, sit est

omniam eate velliciducil illam

occusci officiet voloria conseri

eicia cupic tem. Ihit quam

optaero volo officae.

nienihicias et deliae. Lent erspedi gendamusaes Ut etur mod ut apid quae

mincimus sam voles amet et

rest, que vit volut porpore

quiae pa quo quamus.

ptasperum et voluptae mo qui

Ibus maio. Nam quatur sim

alia ea consedis aut occum

rerum re volectur omnis sim hil

faceaqu atquis magnimpores

ipiet velibus earuptatquo.





YO. I HEARD YOU LIKE PAPER FOLDS SO I PUT PAPER FOLDS IN YOUR PAPER WITH FOLDS IN IT.




Da

vD i

r cA

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cN‘t A

seT

e

P y t


I’m not entirely sure what the obsession is with having a bit of background noise on your website. That and the letterpress effect on web type, something to do with the CSS3 text-shadow property making it pretty easy to do I imagine.


<html> <head> <title>Cliché</title> </head> <style> * { margin: 0; padding: 0; } body { background: url(background.png) repeat 0 0 #999; color: #000; } #content { margin: -69px 0 0 -180px; left: 50%; position: relative; top: 50%; width: 360px; } p { font: 18px/24px "Lucida Bright", Times, serif; text-shadow: 1px 1px 1px #fff; } </style> <body> <div id="content"> <p> I’m not entirely sure what the obsession is with having a bit of background noise on your website. That and the letterpress effect on web type, something to do with the CSS3 text-shadow property making it pretty easy to do I imagine. </p> </div> </body> </html>


Who needs to be a designer when you’ve got FFFFOUND! and an illicit copy of Photoshop?


Ps Photoshop

FFFFOUND!

Ideas to copy


dragging a browser window is

not not res- not not ponsive


Sod it!

Just download it to my brain



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