BLACK FRIDAY (US) x FRIDAY 24TH NOVEMBER ST. ANDREW’S DAY x THURSDAY 30TH NOVEMBER BLACK FRIDAY (UK) x FRIDAY 22ND DECEMBER CHRISTMAS DAY x MONDAY 25TH DECEMBER BOXING DAY x TUESDAY 26TH DECEMBER HOGMANAY x SUNDAY 31ST DECEMBER BURNS NIGHT x THURSDY 25TH JANUARY
FESTIVE, CHRISTMAS & HOGMANAY MENU TEMPLATES
This year we have four brand new designs to choose from suitable for any style of venue whether it be a city centre style venue or a cosy community bar and lounge. They are a standard 160mm x 160m size which utilise space for three menus and an upsell section to promote drinks packages, party nights and Burns Night. BURNS NIGHT (Thurs 25th Jan) will be your next big event. With a steady stream of custom the festive period is prime time to sell this in!
BOUNCEBACK CARDS Often overlooked for social media focuses, these basic flyers can help capture any hand-to-hand audience be it in the street, local businesses or through local letterboxes. Use leading up to and over the festive period to promote anything you have going on at an affordable and effective cost.
FESTIVE FLYER Often overlooked for social media focuses, these basic flyers can help capture any hand-tohand audience be it in the street, local businesses or through local letterboxes. Use leading up to and over the festive period to promote anything you have going on at an affordable and effective cost.
FESTIVE DRINK DEALS & DRINKS PACKAGES FULL FESTIVE MENU & FESTIVE BAR SNACKS CAPTURE PARTY NIGHT, HOGMANAY & BURNS NIGHT BOOKINGS YOUR LIVE SPORTS SET-UP - CHANNELS, SCREENS, ETC ADVERTISES YOUR FUNCTION ROOM & MUCH MORE!
SOCIAL MEDIA We will supply all artwork in relevant ready to use JPEG/ PNG files but if you need any specific artwork like a Facebook banner highlighting your early bird offer, Christmas themed profile picture or even just a graphic to accompany your like & share promotion - we have you covered! Just ask your BDM or Craig for details and options.
TO ORDER PLEASE CONTACT YOUR BDM OR FILL OUT OUR GRAPHICS REQUEST FORM
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HOGMANAY & FESTIVE POS KIT
HT £90 IF BOUGLY SEPARATE
12 x A3 Festive Posters 12 x A3 Festive Empty Belly Posters 6 x A4 & A3 Opening Times Posters 2 x Strut Cards
1 x A2-A0 Large Format Poster 1 x Full Social Media Pack 1 x Banner or External Corex 1 x Hogmanay Kit - Posters, Strut Cards & Tickets
GRAPHICS & POS FESTIVE PRICELIST 2017 SNAP FRAMES
BANNERS
BOOKING FORMS
A4 A3 A2 A1 A0
from £46.00 (10x3ft PVC) With our in-house banner printer we can offer prices better than any high street.
200 500 1000 2000
A4 FESTIVE MENUS
POSTERS/VINYLS
A6 FESTIVE FLYERS
FREE - A4 menus, single sheet or fold, ideal for single use or to easily dispose of when worn.
With our in-house printer we can supply large format posters and vinyl from as little as £4 each
200 £26.00 500 £32.00 1000 £38.00 2000 £46.00
WINDOW DISPLAYS
TABLE TALKERS
POSTERS
Use any large window space to capture passing trade - as seen in many high street shops! Please ask for a quote!
From 6-sided acrylic holders to double sided A5 holders and frames - ask for our different options and prices
We can supply large format posters from as little as £7.00 each. A4 and A3 posters are, as always, free of charge.
from £4.00 each from £6.20 each from £11.30 each from £18.00 each from £26.00 each
from £91.00 from £122.00 from £140.00 from £220.00
FOR A FULL LIST OF PRICES PLEASE SEE OUR NEW GRAPHICS & MARKETING CATALOGUE
FESTIVE MENUS with BRAKES Andy Morgan, our Food Development Manager, together with Brakes, has pulled together a range of different festive menu options suitable for a wide range of venues and price points. To discuss any aspect of your Festive food offering further please contact Andy on 07969 577 382 or AndrewMorgan@g1group.co.uk.
Get in touch with Andrew Morgan or your Brakes rep for the latest edition of their christmas brochure.
REMEMBER - ALL IONA TENANTS RECEIVE A 18% DISCOUNT ON ALL BROCHURE LIST PRICING!
A TASTE OF CHRISTMAS Launch your Festive and Christmas menus with a tasting night either in September or October to capture your last few bookings or to boost slow sales. Pick a specific date and make sure the pub is kitted out with festive decor flowing throughout. Get the tree up early, tart up with fairy lights and lather with tinsel. Use candles to set the mood, think about presentation of the food and make sure the staff know what they’re selling, prices involved (upsell, upsell, upsell!) and any terms and conditions of early booking incentives. Even if you are only thinking of running a festive menu, and aren’t entertaining Christmas Day, you can still showcase any quirky festive burgers, hot winter drinks and ciders as well as any planned entertainment.
If you can afford it think of running staff incentives across the day/night or for example creating your special festive cocktail. You could have a festive cocktail of the week slot for four weeks during Christmas all created by a member of the team. This gives them ownership over part of your Christmas offer and gets them involved with the business more.
EXAMPLE 2-3 COURSE MENUS AVAILABLE from BRAKES
FESTIVE MENU 6 1 20
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MAS DAY ME T S I N R
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Tomato & Basil Soup (v) with Oven Baked Garlic & Herb Croutons
Grilled Mature Goat’s Cheese Served with Winter Salad Leaves and Caramelised Onion Chutney
Smooth Brussels Pâté Served with Wholemeal Melba Toast & Autumn Fruit Chutney Classic Prawn Cocktail
MAIN COURSE Roast Turkey Served with all the Traditional Trimmings Homemade Butternut Squash, Sweet Potato & Stilton Tart (v) Served with Roasted Vegetables
DESSERTS Traditional Christmas Pudding Served with a Brandy Sauce Fresh Fruit Tart Served with Whipped Cream Warm Chocolate Brownie Pieces Served Warm with Whipped Cream
NEXT STEPS... These are just example of basic Festive and Christmas Day menus available from our friends at Brakes. To find out more in terms of purchasing prices, potential GP, retail pricing, ordering and presentation please contact Andy Morgan who will be more than happy to talk you through each stage of getting your Christmas offer up and running! Remember to think ahead to both Burns and St Valentine’s Night, in January and February respectively, to make sure you have a cost efficient menu in place to advertise across the festive season. Early bookings are essential to driving a successful business!
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Brussels Pâté with a Cranberry Topping Served with Melba Toast and Garnished with Baby Leaves, Fresh Orange & Cranberries Dressing Prawns, Smoked Salmon & Avocado bound in a Mayonnaise, Black Pepper & Lemon Dressing Served in Delicate Little Gem Leaves, and Cherry Tomatoes
MAIN COURSE Stuffed Turkey Roulade with a Turkey & Prune Stuffing Served with Traditional Roast Potatoes, Roasted Root Vegetables, Pigs in Blankets, finished with a Red Wine & Cranberry Gravy Baked Cod Wrapped in Smoked Salmon with Buttered Savoy Cabbage with Crispy Bacon Lardons, & Baby Potatoes Creamy Mushroom, Brie, Rocket & Redcurrant encased in a Crisp Filo Parcel Served with Roasted Sweet Potato & Butternut Squash, garnish with Lemon Zest, Flat Leaf Parsley & Toasted Sunflower Seeds
DESSERTS Traditional Christmas Pudding Served with Brandy Sauce with Stem Ginger Spiced Apple Tart Served Warm with West Country Clotted Cream Ice Cream Vanilla Cheesecake Topped with Fruits of the Forest Coffee & Chocolates
NEVER FOLLOW LOCH LOMOND WHISKIES DISTILLING HERITAGE AROUND LOCH LOMOND CAN BE TRACED BACK TO 1814 WHEN THE FIRST RECORDED WHISKY DISTILLERY WAS FOUNDED IN TARBET. Loch Lomond Distillery is one of the most innovative in the Scotch Whisky industry creating a range of single malts using more than one type of still. Each is a fine example of the distilling techniques employed at Loch Lomond Distillery resulting in a rich and characterful Single Malt range.
INCHMURRIN 12 YEAR OLD SINGLE MALT WHISKY It is somewhat fitting that the ‘grassy isle’ lends its name to this superb 12 year old Single Malt. Using one spirit style from our unique straight neck pot still the result is a single malt with floral hints of pear drops, creme caramel, soft fruits, vanilla and fudge. Aged in three hand selected types of cask - bourbon, refill and recharred - these whiskies are then married together in a balance known only to our master blender, Michael Henry. GOLD MEDAL WINNER San Francisco World Spirits Competition
ON E DISTILLERY. THRE E V E RY I N DIVIDUA L CHARACTERS. LOCH LOMOND 12 YEAR OLD
INCHMOAN 12 YEAR OLD
SINGLE MALT WHISKY
SINGLE MALT WHISKY
This exquisite 12 Year Old Single Malt with floral notes of peach blossom and vanilla has the characteristic hint of peat and smoke found in Loch Lomond whiskies.
Inchmoan 12 year old Single Malt is born from a combination of malt whiskies from our traditional swan neck pot still and our unique straight neck pot still to create an peat character with a lot of depth marrying smoke and spiciness in a perfect balance.
Aged in three types of cask - bourbon, refill and re-charred – this whisky is brought together to deliver a perfectly balanced Single Malt under the watchful eye of Michael Henry our Master Distiller. TL
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It is matured for 12 years in a mix of recharred American oak and refill bourbon American oak casks giving sweet vanilla background notes that complements the soft peat style of Loch Lomond’s unique still set up.
Berlin International Spirits Competition TL
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SCOTTISH SINGLE MALT DISTILLERY OF THE YEAR
Berlin International Spirits Competition
W W W. LO C H LOMON DW H I S K I E S .C OM @LochLomondMalts lochlomondwhiskies w
QUICK & EASY FESTIVE MARKETING TIPS
SNOWGLOBE MARKETING
FREE COFFEE REFILLS! THE DESIGNATED DRIVER The designated driver - or ‘hero’ as they are more commonly referred to - is possibly the most awful way to spend your Christmas night out. Appletiser instead of Prosecco at dinner followed by being roped into a sober gangnam style dance-off you end up getting served at. It’s a tough night but someone’s got to do it. So how about rewarding them for their pain? Stick on free or buy one, get one free soft drinks all night for anyone wearing your designated drivers badge, who dines from your party night menu or just fancies a night off the funny juice. Alternatively, cross their palm with a drink token to return in the New Year and claim that drink they thoroughly deserve.
This is something that even if you saw it in a coffee shop or pub you’d take advantage of. Weekday commuters, workies, students and everyone in between all crave their morning coffees to give them that much needed boost in the morning.
Cheap to do, very simple to make happen and extremelly effective and engaging for the customers. Buy those snowglobes that have space for photos and instead insert any key Christmas messages. This could easily be your full festive menu on one side and on the other an advert advertising your Christmas parties, drinks offers, festive entertainment, etc
If you already offer coffee why not explore selling your own branded thermal mugs which customers can come a refill every morning? This not only improves your morning trade but, with a branded mug with your name and any key offer advertised, allows you to capture visibility wherever that customer goes. Ask Craig in our Marketing Department for more information on mechanics or pricing or to see an example.
CHRISTMAS MARKET If you have the space think outside the box and buy or hire sheds to create your own German Christmas Market. Think of bottled beers to mulled wine and ciders, a festive snack menu - waffles, churros & cinnamon popcorn or a Christmas crafts hub. Also easily used all year round!
DRESS TO IMPRESS Decorating early and properly is guaranteed to boost early bookings. Have a decorated table at your entrance with a decorated tree on top or nearby. Having part of the function room set up with decorations and set tables allows people to see what to expect. Remember externally dressing your pub is just as important as taking care of business inside. Ebay and Country Baskets are great from a cost and choice perspective. For initial inspiration download Pinterest to your mobile, tablet or have a gander at their website.
REMEMBER AND SIGN UP TO OUR LITTLE GUIDE TO BIG EVENTS NEWSLETTER TO BE KEPT UP TO DATE WITH ANY OTHER FESTIVE ACTIVITY OR PROMOTIONS!
WREATH MAKING CLASS
THE BIG SCARF KNIT
A massive success in the few pubs we introduced it in last year. Invite a local florist in one or two nights to teach how to make a lovely festive wreath. An entry fee pays for the florist to come along plus any materials. Lay on some small nibbles during the class to make sure they’re ready for drinks afterwards.
Over the course of October, November and December get customers to play their part in knitting a massive scarf or blanket in time for Christmas. You’ll be hard pushed to beat the world record of 33 miles by a group of over 2,000 people in Wales but you can have fun trying!
HARK THE HAMPERS Run a competition to win a locally sourced hamper (contents donated via butchers, bakers, candlestick makers and even Pub Buyers Club suppliers) for all customers booking a festive function or dining from the festive menu.
WIN A SACK... OF TOYS Make a young diner’s Christmas come early with a simple raffle mechanic to win a sack full of Christmas goodies. We can supply branded hessien bags for your venue which you can then fill with an assortment of toys, gifts, chocolates or general goodies, perhaps donated by local businesses to display at or around the bar or dining area. The mechanic can be as simple as any child that eats during December will be entered into a prize draw to win the sack full of toys. You get the idea - a simple and engaging way to encourage kids to bring their parents to the pub in the lead up to Christmas. Make it more accessible and have it as an entry per every hot drink sold or dessert. Please submit all orders to Craig Grant or your BDM asap as stock is very limited. Prices available upon request.
CHRISTMAS TREE SALES!
Contact a local Christmas tree supplier - we have loads of contact details we can pass on - and enquire about them coming to set up shop at your venue.
KIDS TREE DECORATIONS Start this in October or November and run all the way through until Christmas. Any kids that dine in your chosen period get a free tree decoration to colour in and put on your Christmas tree on their way out. We can provide basic cardboard templates free of charge or if you want to make it that bit more fancy you can buy blank wooden baubles from Ebay for £15 per 50. Email Craig for the direct link.
Not a local playah? M&S usually do a buy one, get one free deal nearer December. Please don’t go down the HP sauce sachets, last years oatcakes and no frills orange shred maralade route. It won’t be pretty and I’ll get upset - invest and make it worthwhile.
Christmas trees are a great way to add a real festive spirit to your venue. If you’re lucky enough to have a car park or beer garden then this is a great opportunity to take full advantage of.
Not feeling the big scarf? Make loads of normal scarves or blankets instead and give them to a local shelter. Alternatively sell them at the local school’s Christmas fayre to raise money for a local charity. There are loads of options!
The smell of a real Christmas tree and sense of nostalgia it brings to people of all ages is unrivalled. Tie this in with a range of hot festive drinks, entertainment, and on a regular basis and you’ll be billing yourself as one of the best places for families, couples and groups of friends alike to spend their weekends, evenings and pre/post shopping stop offs!
Please remember that we are all here to help you in any way we can get ready for Christmas! If you have seen an idea elsewhere but aren’t sure how to pull it off give us a nudge and we will do our best to make it happen.
PATIENCE ISN’T JUST A VIRTUE, IT’S AN INGREDIENT TIME HONOURED GLEN SCOTIA DOUBLE CASK
THE FIVE MALT PRODUCING REGIONS OF SCOTLAND
A classic Campbeltown single malt whisky.
THE ISLANDS
GOLD MEDAL WINNER San Francisco World Spirits Competition
SPEYSIDE
WHISKY OF THE YEAR
HIGHLANDS
Scottish Field TL
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GOLD MEDAL WINNER Berlin International Spirits Competition
BEST OVERALL CAMPBELTOWN MALT WHISKY
CAMPBELTOWN THE 5 TH REGION
GLEN SCOTIA DISTILERY
Towards the southern end of the Mull of Kintyre, Campbeltown is an isolated, distinctive place. The whisky produced here is special too – so much so that it’s classified as a separate region, quite apart from the Highland, Speyside, Lowland and Islay whiskies which are perhaps better known today.
Glen Scotia has always produced two styles of whisky; peated and non peated. Typically, the peated whisky is produced over a period of 6 weeks per year. These two styles will be maintained into the future as they are characteristics of the Campbeltown style which Glen Scotia is known for.
Whisky making on the Campbeltown peninsula dates back to 1636 when a farm at Crosshill made a return for 6 quarts of Aqua Vitae payable to the town of Lochhead, the former name for Campbeltown. With the ready availability of local barley ‘bere’, peat for drying the malted barley and fresh water, the area became a rich bed of illicit whisky production through the late 18th century and the first years of the 19th century.
Over the years we have developed our whiskies with longer fermentation and vatting of the malted barley as well as a slower and more careful distillation, but overall the process remains the same. Although we no longer malt our own barley we buy in Scottish malted barley to our exact specification in order to maintain the true Glen Scotia character throughout our distilling process.
GLEN SCOTIA DOUBLE CASK
GLEN SCOTIA VICTORIANA
GLEN SCOTIA 15 YEAR OLD
Glen Scotia Double Cask is a classic Campeltown Single Malt whisky.
Our Master Blender, Michael Henry hand selects the casks from our reserve cellar, replicating traditional Victorian values.
An exceptional Single Malt whisky produced from specially selected casks that deliver the true character of a 15 year old Campbeltown Single Malt whisky.
Double Cask is finished in a combination of first fill bourbon barrels followed by time in Pedro Ximenez sherry casks to produce this outstanding Single Malt whisky that provides the perfect balance of rich spicy fruits overlaid with the characteristics sea spray and vanilla oak finish of the house of Glen Scotia.
Finished in deep charred oak, the result is an exceptionally smooth Single Malt whisky where the aroma and flavour work in harmony. Bottled in the traditional way straight from the cask without filtration, its subtle wood and vanilla flavour is enhanced by a full bodied spicy fruit aroma and mildly smokey aftertaste. This magnificent liquid is bottled at 51.5% ABV.
www.glenscotia.com
The whisky has been gently matured in our finest American oak barrels before bottling. The signature nose has hints of vanilla oak, interwoven with the subtle notes of sea spray and spicy aromatic fruits.
GLEN SCOTIA VICTORIANA
GLEN SCOTIA 15 YEAR OLD
DOUBLE GOLD MEDAL WINNER
DOUBLE GOLD MEDAL WINNER
There was a time when Campbeltown was considered the “whisky capital of the world”, with more than 30 distilleries in operation. Today only three remain, and of them, Glen Scotia continues to produce some of the finest Single Malt whisky in the time honoured manner and continues to go from strength to strength.
TIME HONOURED
@GlenScotiaMalts
Glenscotiawhisky