Crain's New York Business

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ASKED & ANSWERED Piermont chief on how banks are working with landlords PAGE 7

CRAINSNEWYORK.COM

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MARCH 29, 2021

FALL FROM GRACE The story behind the drama at Melrose Credit Union PAGE 3

HEALTH CARE REPORT

ON THE RIGHT TRACK

Despite theories about widespread hesitancy to take the Covid-19 vaccine, experts say the city is moving steadily toward herd immunity BY SHUAN SIM

J

ust the other day, Barbara Felker had to troubleshoot an outreach effort to help seniors sign up for a Covid-19 vaccine. “We were given a new link to distribute to seniors in this housing complex, and it asked for their mother’s maiden name,” said Felker, vice president of strategic community partnerships at Northwell Health. “There were some who could not remember, and because of that they couldn’t proceed with the process.

BUCK ENNIS

FELKER (left) talking to members of Memorial Presbyterian Church about the importance of getting vaccinated

See IMMUNITY on page 14

HOSPITALITY

Restaurants, tourism prep for a spring awakening An April 1 end to the state’s quarantine rule could bring back domestic travelers BY CARA EISENPRESS

NEWSPAPER

VOL. 37, NO. 12

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ometimes travelers considering coming to the Lotte New York Palace call general manager Rebecca Hubbard to talk about their trip. “When can I come see you?” they ask, followed by: “When can we do the fun things?”

© 2021 CRAIN COMMUNICATIONS INC.

It’s only recently, Hubbard said, that she has been answering, “Soon.” “Soon” is just around the corner, thanks to an April 1 end to New York’s quarantine rule for domestic travelers, an ever-larger population of vaccinated Americans, warmer

weather and a meaningful easing of regulations on restaurants and arts venues. The optimism is tempered by the knowledge that the momentum is still slow compared to the scope of the overall recovery, and whatever steps taken to bring visitors and

employees back are both incremental and experimental. Occupancy at New York City’s hotels for the week ended March 20 was 51%, down from 87% for the comparable week in 2019, See TOURISM on page 22

GOTHAM GIGS

THE LIST

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NONPROFIT CEO WORKS WITH HOMELESS AND ABUSE VICTIMS

The area’s largest health care nonprofits 3/26/21 6:13 PM


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