Crain's New York Business

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ASKED & ANSWERED How diverse perspectives inform equitable health care

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READY, SET, PITCH Jogging club lets tech founders get advice and exercise PAGE 3

FEBRUARY 14, 2022

BLACK WOMEN TALK TECH’S Gwynn and Ighodaro-Johnson seek to help entrepreneurs after facing their own frustrations accessing capital.

TRANSPORTATION

MTA reduces fares to encourage commuters Subway, LIRR and Metro-North riders will see caps, discounts BY BRIAN PASCUS

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co-founder Abbey Wemimo’s experience moving with his family from Nigeria to Minnesota in 2009. As an immigrant with no credit history, his mother had little option but to take a loan at 400% interest to cover bills as the family settled in. Almost a decade later, Wemimo co-founded Esusu with Samir Goel, a first-generation Indian American. The duo hoped to use their financial-industry experience to build a startup that

he Metropolitan Transportation Authority announced new fare reductions for the city’s subway system and commuter rails in a sweeping gambit to lure back riders. As flexible work-from-home policies become increasingly popular, the MTA is rolling out four temporary fare reduction programs: placing weekly fare caps on One Metro New York transit tickets and adding three discounts to riders on the Metro-North and the Long IsPERCENTAGE land Rail Road. subway ridership The pilot prowas down Jan. grams begin lat31–Feb. 4 as er this month compared to and will last at prepandemic least through June. Transportation experts say the fare cuts could entice commuters back to a system that has experienced sagging ridership. MTA ridership was roughly 50% of its comparable prepandemic daily rate during the Jan. 31–Feb. 4 workweek. Long Island Rail Road and Metro-North numbers were even worse, averaging 45% and 40%, respectively, in the same five-day period. “People’s commutes have changed. They may be only going into the office two days per week or three days per week,” said Lisa Daglian, executive director of the Permanent Citizens Advisory

See FUNDING on page 19

See FARES on page 17

50%

INSIDE Most active venture capital firms PAGE 12

BUCK ENNIS

Four local tech unicorns with a Black founder PAGE 19

ENTREPRENEURSHIP

A BIGGER PIECE OF THE PIE

BY RYAN DEFFENBAUGH New York City–based arlem-based Esusu has reached the rarBlack startup founders efied air of technology startup unicorn, a company with a private valuation of raised $783 million $1 billion or higher. But along the way, last year, but that was it faced hundreds of rejections seeking capital, forcing a financial gamble from its founders. The four-year-old startup allows renters to still just 1.7% of the build their credit score when they pay landlords total funding available on time. The business is inspired in part by

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SPOTLIGHT

WHO OWNS THE BLOCK

FIRM GROWS ITS B2B AND E-COMMERCE PROSPECTS

Developers flock to Flushing

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