THE ARTS: Theaters and other venues navigate the omicron surge. PAGE 3
GREG HINZ: State GOP is working to put the puzzle together. PAGE 2
CHICAGOBUSINESS.COM | JANUARY 24, 2022 | $3.50
Mart reboot LESS THAN 10 YEARS after the Merchandise Mart was crowned as the epicenter of Chicago’s tech scene, the historic Art Deco property is launching a major makeover to try to regain its shine. Even before COVID-19 hammered demand for downtown workspace, the owner of the hulking 3.7 million-square-foot building watched as the Old Post Office—a cavernous structure redeveloped in the Mart’s image— supplanted it as the more modern
destination of choice for tenants seeking massive floor plates along the Chicago River. The trendy Fulton Market District, meanwhile, became the tech-firm magnet the Mart was early in the last decade, when startup incubator 1871 and Motorola Mobility moved in and companies like Yelp and Braintree followed. Now, with the public health crisis lingering and the rise of remote work pushing some big Mart tech tenants to try to shed space in the
building, owner Vornado Realty Trust plans to plow tens of millions of dollars into renovations aimed at giving the building a new competitive edge. The project—said to cost more than $60 million, according to real estate brokers familiar with the plan—comes just a few years after Vornado completed a $40 million upgrade to the building, illustrating how difficult the pandemic has made life for landlords. And against a backdrop of near-record-
high office vacancy, the renovation will serve as a high-profile test of what it takes for downtown buildings to compete with Fulton Market and other emerging hotspots that have defied the pandemic with leasing wins. Every downtown office land-
lord trying to spruce up a building for a post-COVID world “is doing the best they can in their own way,” says Glen Weiss, executive vice president at New York-based Vornado. “We just hope that our See MART on Page 20
Giants like McDonald’s, Kraft Heinz and Mondelez leave shareholders to guess at the bottom-line impact BY ALLY MAROTTI
Here’s how the neighborhood, the onetime mecca of Black Chicago, became the city’s hottest market for new homes. PAGE 23
JOHN R.BOEHM
BY DENNIS RODKIN
Kareem Edwards
Merchandise Mart owner Vornado Realty Trust is aiming to begin work on the revamp this year.
Net-zero vows come without cost estimates
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To listen to a podcast about Bronzeville, go to ChicagoBusiness.com/FourStarBronzeville
GENSLER
A $60 million-plus makeover of the mammoth structure will test the ability of older downtown buildings to compete with new hot spots in an office market transformed by COVID BY DANNY ECKER
McDonald’s, Kraft Heinz and Mondelez trumpeted recent vows to reduce their net carbon emissions to zero by 2050, pleasing climate activists pressing for action to curb global warming. They’ve had less to say about the costs of hitting that target, a matter of some concern to another important constituency: shareholders expecting investment returns. Achieving the net-zero goal will require a massive and expensive overhaul of product lines and supply chains. The costs of the decades-long effort could squeeze profits, pitting the companies’ climate agendas against their obligations to investors. That conflict would test their commitment to eliminating carbon emissions.
“When you hold a company accountable for some of these net-zero targets, I think there’d be a lot of shareholders that would not expect the company to be purely altruistic,” says Adam Fleck, a director of equity research at Morningstar, who tracks environmental, social and corporate governance issues. “It doesn’t make sense for a company to be net zero if it’s costing shareholders cash flow and return.” Yet the likely costs and bottom-line impact for companies remain a mystery. Ordinarily, executives subject proposed projects to rigorous analysis of likely costs and returns, measuring all investments against a minimum return benchmark, often called a “hurdle rate.” When it comes to See CARBON on Page 21
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HEALTH CARE
REAL ESTATE
Pop-up COVID testing sites draw scrutiny from regulators. PAGE 16
This distinctive home was built around a round dairy barn. PAGE 4
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