WINTER 2023
winter 2023 | cravecupcakes.ca
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We’re whisking up some
From cherishing moments with loved ones to sharing time-honored traditions, the holidays are when the kitchen turns into a magical workshop, and the sweet scent of festive flavors fills the air. Donning cozy sweaters and living in your PJ's all day is not just allowed; it's encouraged! There's room for spontaneous kitchen dance parties and second helpings of absolutely everything.
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Keep reading to find our tips & tricks for cookie decorating, our holiday movie pairings, family winter activities and more!
winter 2023 | cravecupcakes.ca
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table of Contents
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Baking Spirits Bright
Tis the Season for Movie Nights
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Sleigh the Day
10 Crave's Gift Guide for the Holidays
Photography Credits Michelle Radomski and 4 Genevieve Renee
Gingerbread Wonderland
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winter 2023 | cravecupcakes.ca
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Crave Co-Founders tips & tricks for decorating the most festive cookies.
“I love adding texture to cookies using different piping tips” 6
- Carolyne McIntyre Jackson
At Crave, we believe there's no better way to enjoy a cozy afternoon during the holiday season than by baking and decorating cookies. With our Cookie Decorating Kits you can bring that festive magic right to your kitchen, one sprinkle at a time!
Make a list and check it twice: • Crave Cookie Decorating Kit • Festive cookie cutters we recommend trees, snowflakes, and stars! • Buttercream Frosting - in various colors • Sprinkles, candies - anything you’d like to decorate your cookies with • Food coloring for tinting your buttercream frosting
Instructions: Follow the instructions from our Cookie Decorating Kit (instructions can also be found here). Flour your surface for easy cookie dough rolling. Roll out your cookie dough to an even thickness and start cutting out those holiday shapes. Crave tip! Flour an off set spatula to help lift up your cookies when transferring them over to the baking tray. Pop your cookies in the oven and let them bake. Once they're done, give them a little time to cool we promise they’ll be worth the wait! Time to whip up your buttercream frosting! We’ve included green buttercream in the kit for you, but you can add food colouring to the white buttercream frosting to create any colour you want! Let’s decorate! “Use an offset spatula to spread the buttercream over the cookies” says Jodi. Get creative - add swirls, dollops, zigzags, or even personalized messages. Add sprinkles, chocolates, or even crushed candy canes to your cookies - anything goes! Share your treats with friends and family, or Santa himself if you want to secure a spot on the nice list. winter 2023 | cravecupcakes.ca
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Sleigh the Day With the family home for the holidays, we've got some ideas to keep everyone entertained, giving you a secret window to wrap those gifts or sneak a delicious treat for yourself - don’t worry, we won't tell! 8
WARM UP WITH SOME HOLIDAY BAKING! With our Crave Bake at Home products, you can whisk up holiday magic in your very own kitchen! Spend the afternoon baking a cake or cupcakes, complete with both regular and gluten free cake mix options, and don’t forget the buttercream frosting! Did you know our cake mix can be made vegan? Simply replace the eggs with apple sauce and you have tasty treats for all this season! We can’t think of anything cozier than the scent of freshly baked cookies floating through the air! From Chocolate Chunk to Confetti to Chocolate Toffee Oatmeal, our regular and gluten-free cookie options are sure to warm up your winter!
LETTERS TO SANTA Want to secure your spot on Santa’s nice list this year? Grab your pen and paper and let him know what’s on your list this year and don’t forget to say hi to Rudolph and his reindeer friends! Bonus points if you leave a glass of milk and some of those delicious Crave Bake at Home treats you baked up earlier!
winter 2023 | cravecupcakes.ca
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the holiday party
HOLIDAY COOKIE ASSORTMENT A mix of our holiday cookie flavours! Each of our cookies is handmade and baked fresh.
GINGERBREAD CAKE Gingerbread cake decorated with spiced cream cheese buttercream, with mini gingerbread cookies.
starting at $19.50
starting at $70.00
SMALL TRADITIONAL BAKING BOX An assortment of our holiday bars.
HOLIDAY MINI CUPCAKE DOZEN Our cupcake packs are the perfect companions for any and every festive occasion.
$51.75
$23.50 10
for the holidays
SPICY NUTS
$8.00
Mixed nuts baked to perfection with a drizzle of sweet maple syrup and a kick of spicy Sriracha.
GINGERBREAD SANDWICH COOKIE A delicious duo of hand-decorated gingerbread cookies, sandwiched with vanilla buttercream.
CONFETTI SANDWICH COOKIE Two sugar cookies baked with rainbow confetti sandwiched with white vanilla buttercream.
$8.00
starting at $6.00
$8.00
stocking stuffers
RED VELVET CAKE MIX Bake a Crave cake or cupcakes at home with our Red Velvet cake mix!
winter 2023 | cravecupcakes.ca
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the family gathering
NORTH POLE CUPCAKE PACK Hand-decorated holiday inspired designs paired with our classic swirl cupcakes.
CRANBERRY ORANGE LOAF Topped with a vanilla cream glaze, sprinkled with tangy cranberries, and zested up with a burst of orange.
$34.00
$16.50
HOLIDAY LIGHT CAKE Featuring white vanilla buttercream decorated with M&M’s on your choice of cake flavour.
NIDO MOMENTS FA LA LA CAKE TOPPERS
starting at $80.00
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Acrylic, reusable cake toppers made by Calgary-based company Nido Moments. $18.00
Featuring tried and true recipes in celebration of Alberta’s farmers, ranchers, and food artisans.
SANDWICH COOKIE ASSORTMENT A mix of our holiday sandwich cookie flavours. starting at $23.00
$40.00
EXTRA SMALL BAKING BOX Know your secret Santa's favourite treats? Build them their Extra Small Baking Box. $23.00
secret santa
EAT ALBERTA FIRST BY KAREN ANDERSON
INDIVIDUAL CUPCAKE Choose a specialty design or swirl cupcake to be packaged individually. starting at $4.50
winter 2023 | cravecupcakes.ca
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'Tis the Season for Movie Nights! When it comes to a Christmas film fest, we've got two very important questions: 1. What are we watching? 2. How are we snacking? Read on to see our teams picks for the ultimate holiday watch party! 14
For the.. family movie night
cozy night in
Hayley’s Picks! Accountant
Dillon's Picks! Delivery Driver
Snacking: North Pole Pack Watching: Elf Wearing: Onesie
Snacking: Gingerbread Sandwich Cookies Watching: Home Alone Wearing: Sweatsuit
rom-com lovers
classic Christmas fans
Michelle's Picks! Creative Director
Carolyne's Picks! Crave Co-Founder
Snacking: Mini Cupcakes Watching: The Holiday Wearing: Cozy Sweater
Snacking: Baking Box Watching: The Grinch Wearing: Matching PJ’s winter 2023 | cravecupcakes.ca
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Step into the sweet world of Gingerbread House decorating, where kitchens become magical workshops! Inspired by our bakery and Crave HQ teams, here are our Gingerbread House creations and decorating tips.
A Snowcapped Chalet · Use royal icing to add texture to your Gingerbread House.
Willow Park
· Candy cane sticks work great for a front entryway and pretzel wafers for a fence.
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A Frosty Hideaway
Kensington
· Assemble the walls the day before and let them sit to dry overnight. · Use a palette knife to ice the roof, then add shreddies as roof tiles. · Chocolate rocks work well for the pathway. · Use waffle pretzels for the shutters on the windows. · Use white chocolate and candy cane-covered pretzels for “support beams” and piles of logs. · Red and green M&Ms are a classic addition to any Gingerbread House.
In the search of the perfect candies, Kelsey, their Bakery Lead found some pre-made royal icing snowflakes and large round sprinkles that were used for the snow on their roof.
"The biggest tip for making Gingerbread Houses is to let your heart guide you! Add the extra jujubes if you want, and throw some extra sprinkles on! Have fun and the finished product will reflect that." - Emily, Kensington Store Manager winter 2023 | cravecupcakes.ca
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A Rustic Log Cabin · Use an ice cream cone to make an easy Christmas tree! · Shreddies work well as shingles for the roof.
Crowfoot
· Going for a rustic look? Use Celebration Finger Cookies as logs along the walls.
A Cozy Candy Cottage
· Using thicker icing is great for outlining, while thinner icing is ideal for filling in larger areas. You want your thicker icing to be the same consistency of buttercream frosting. · For easy decoration, work on each individual wall or roof before building the house. Allow each layer to dry before moving on to the next step to avoid smudging or messing up your design.
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Saskatoon
· Sketch out your design ideas before you start to plan your colours and textures.
Edmonton
A Winter Abode · Use square pretzels for the roof tiles. · Use peanuts as the pathway. · Use fresh herbs like rosemary or thyme for greenery, garland, or a wreath.
Need more inspiration? · When choosing your house decorations, check the grocery store for candy, cookies, crackers and even cereal! · Stack candies to make decorative ornaments or shrubbery around your house. · Your creation can go beyond the house! Decorate the ground with crushed candy cane or make a pathway using chocolates. · Use our Cookie Decorating Kit to create additional shapes to add to your house, such as trees or snowflakes.
winter 2023 | cravecupcakes.ca
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From everyone at Crave, we’d like to thank you for bringing us into your lives. We wish every day of the holidays to be filled with joy. Wishing everyone a very Happy Holiday Season.
cravecupcakes.ca Calgary | Edmonton | Saskatoon FOLLOW US @cravecupcakes @cravecupcakesyeg @cravecupcakesyxe All content created by Crave Cupcakes. 20
All products pictured in this magazine will be subject to availability.