Craven Yong 2016 CV

CRAVEN YONG

INTEGRATED ART DIRECTOR - DIGITAL DESIGN & UX/UI Malaysian, Singapore PR l +65 9022 5455 l cravenyong@poetmedia.co Linkedln - sg.linkedin.com/in/cravenyong Online CV & Portfolio

Equipped with 10 years of experience in various creative departments ranging from Mobile Game & Application, Product & Services Design to Brand Management. Ability to multi-task and handle tight deadlines by providing clear and effective directions to clients. Thrives in creative and entrepreneurial environments with strong passion in reviving and growing business (SMEs) through customized strategies.

ACHIEVEMENTS Awards

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2014 Singapore Quality Brands by Singapore Enrich Group.

SME Promising SME 500 2014 Award by SMBA Singapore.

Areas of Success • •

Successfully ran and turned two ailing partnerships into profit making businesses within 3 years.

Successfully launched various products and campaigns internationally with excellent feedback and response.

Career Objectives •

Continuos self-improvement in business and creative leadership. Provide confident and positive direction to help employees and entrepreneurs to create, grow and sustain healthy businesses and customer experiences.

WORK EXPERIENCE Regional Integrated Art Director - Digital Content & Services for Samsung Asia Pte Ltd July 2013 - June 2016 Involved in developing and executing creative concepts, product design and development alongside Regional Head of Games & Creative Director across Samsung mobile and tablet devices.

Focused in 3 major product areas - Games, Entertainment and Learning Apps.

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Develop creative concept, UX/UI to final product to meet business objectives which advance brand and product strategies.

Managed multiple teams and agencies to ensure products are well represented.

Developed detailed budgets and timelines to ensure that operations are performing within expectations.

Worked closely with Regional Marketing Team in the conceptualizing and executing of strategies and collaterals for product launches in the International market.

Achievement • •

Successfully designed and launched 3 high quality global products between 2014 and 2015, receiving positive attention and feedback from Asia, Europe and USA. Successfully Launch 3 Main Products : Samsung Circo, Samsung Kidstime & Samsung mZine.

Creative Strategist - GATAOMO Pte Ltd October 2012 - Present Creative Business Development and Brand Managing • • • •

Strategically enhanced company’s market position and revenue growth by recreating and rebranding company’s vision and value proposition in line with current market trends.

Plan and execute marketing activities, manage external advertising agencies, digital marketing firms and production companies.

Monitor and track sales volume, profit projections, pricing and service deliverables by conducting focus groups and meetings for timely updates.

Manage team building and talent development.

Achievement • • • •

Revived company’s overall development and team morale by redefining company’s vision and strategies, formed a great team with greater work ethics and culture.

Re-branding campaign and marketing initiatives drove overall sales increase. Company sales exceeded projected target by 30% in the 2nd month after publicity and re-branding launch.

Awarded the “Singapore Quality Brands” and “Promising SME” in 2014

Successfully opened a 2nd branch in Malaysia after 2+ years of healthy growth.

Senior Marketing Creative - Nubee Pte Ltd August 2011 - July 2013 In charged of leading the marketing creative team, as well as developed and executed marketing & creative strategies for mobile games across IOS and Android platforms.

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Led a team of marketing artists and social media specialists in building, developing and executing concepts.

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Involved in game production by producing In-game Monetization Proposals, Animation and Special Effects as well as UX/UI design with specific references according to market trends.

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Worked closely with management and production teams to produce unique and effective campaign experience In-game and online to generate awareness and facilitate gamers’ interaction.

Developed and executed social media campaigns together with the team by identifying the best strategies for player-engagement.

Achievement • •

Successfully produced a myriad of high-quality marketing campaigns which gained immediate attention from International players in Asia and US. Produced game trailers peaking at 300,000 views within 3 months of release.

Art Director - Lights and Shadows Pte. Ltd July 2009 - June 2011 Provided artistic direction in animation and graphic content for various advertising agencies, International brands and the Film industry.

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Conceptualized and approved designs and animations for various TV Promotional campaigns.

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Identified and motivated high-performing individuals through effective team building activities.

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Led and managed Motion Graphics and 3D Team by coaching team members in composition elements.

Collaborated with International Broadcasting companies such as Mediacorp, TV Mobile, ESPN Starsports, Starhub, Supersports, Singtel MIO TV & Channel News Asia.

Regular clients include highly reputable portfolio ranging from Sony, Lexus, Audi, Axis Bank & UOB.

Achievement •

Successfully secured projects with international companies and brands of high quality productions.

Senior Broadcast Designer - CRITICA November 2008 - June 2009 • •

Specialized in Motion Graphics & 3D Animation

Managed various TV broadcasting and advertising projects with clients including BBC, ESPN, Hallmark, MTV and Disney.

Broadcast Designer - Lights and Shadows Pte. Ltd June 2005 - October 2008 • •

Specialized in Motion Graphics & 3D Animation

Designed Movie Promo for local and international television channels including Mediacorp, ESPN, Starhub, Singtel & Channel News Asia.

EDUCATION •

Academic Qualification in Marketing Graduate Diploma in Marketing Name of Institution Marketing Institute of Singapore

BUSINESS AND MARKETING TOOLS • • • •

Country Singapore •

Academic Qualification in Design Advanced Diploma in Multimedia & Animation Name of Institution RMIT University of Melbourne, Australia

Google Apps for Business and Adwords Facebook Ads Manager for Marketing Canvanizer for Business Model Canvas Stratpad.com for Business Planning

SOFTWARE PROFICIENCY • • • • •

Master in Adobe Creative Softwares Microsoft Office Apple Keynotes and Numbers 3d Studio Max UNITY

Country Malaysia (Limkokwing University of Creative Technology)

STRENGTHS My Top 5 Signature Themes from Clifton StrengthsFinders, The GALLUP Organization’s talent assessment tool.

ACTIVATOR - People exceptionally talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

RELATOR - People exceptionally talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.

ACHIEVER - People exceptionally talented in the Achiever theme work hard and possess a great deal of stamina.

They take immense satisfaction in being busy and productive.

SELF-ASSURANCE - People exceptionally talented in the Self-Assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right.

FUTURISTIC - People exceptionally talented in the Futuristic theme are inspired by the future and what could be. They energize others with their visions of the future.

MY 10 ENTREPRENEURIAL PROFILE Gallup identified the 10 talents of highly successful entrepreneurs. This report represents my entrepreneurial talents in rank order.

KNOWLEDGE-SEEKER - People who are especially talented in the Knowledge-Seeker talent understand that information is a valuable asset. They have a deep desire to acquire knowledge about all aspects of their business.

They search for new information to solve problems and succeed in complex businessenvironments.

DETERMINATION - People who are especially talented in the Determination talent pursue their goals with tenacity.

They are intensely committed to success and are eager to take quick action. They rely on high motivation to turn adversity into opportunity. They can see beyond roadblocks and visualize a better future.

CONFIDENCE - People who are especially talented in the Confidence talent are keenly aware of their abilities.

They harness this awareness to take quick and decisive action. They seize opportunities knowing they will succeed and use their talents to persist in the face of uncertainty and failure.

PROMOTER - People who are especially talented in the Promoter talent speak boldly on behalf of their company.

They consistently communicate a clear vision of their business to customers and employees. They are great salespeople with an ability to form deep relationships and convince others to follow their well-defined business growth strategy BUSINESS FOCUS - People who are especially talented in the Business Focus talent couple sharp business instincts and a fascination with making money. They have an uncanny ability to look at data from which they can form unique insights. Ultimately, they evaluate decisions through the prism of profitability.

RELATIONSHIP-BUILDER - People who are especially talented in the Relationship-Builder talent have strong interpersonal skills that allow them to build a robust and diverse personal network. They rely on relationships to access resources and information essential to the success of their business.

RISK-TAKER - People who are especially talented in the Risk-Taker talent embrace challenges with enthusiasm.

They have a strong, charismatic, and confident personality. They naturally focus on the rewards of success instead of potential failure. They emotionally connect with customers and exceed their expectations.

INDEPENDENT - People who are especially talented in the Independent talent can single-handedly start and operate a business. They rely on high energy and extreme commitment to succeed in the grueling grind of business creation.

They firmly believe their actions decide the fate of their business and are motivated to make things happen.

CREATIVE THINKER - People who are especially talented in the Creative Thinker talent have a curious intellect that helps them constantly imagine new products, services, and solutions. They are quick learners who explore various options and consider novel solutions as they anticipate the future needs of their customers.

DELEGATOR - People who are especially talented in the Delegator talent can trust and empower others to help grow their business. They know what their employees do best and position them to take responsibility for tasks at which they are most likely to excel. They can relinquish control and focus on growing the business.