CRAVEN YONG
INTEGRATED ART DIRECTOR - DIGITAL DESIGN & UI / UX Malaysian, Singapore PR l +65 9022 5455 l cravenyong@poetmedia.co Linkedln - sg.linkedin.com/in/cravenyong Online CV & Portfolio
Equipped with 10 years of experience in various creative departments ranging from Mobile Game & Application, Product & Services Design to Brand Management. Ability to multi-task and handle tight deadlines by providing clear and effective directions to clients. Thrives in creative and entrepreneurial environments with strong passion in reviving and growing business (SMEs) through customized strategies.
ACHIEVEMENTS Awards
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2014 Singapore Quality Brands by Singapore Enrich Group. SME Promising SME 500 2014 Award by SMBA Singapore.
Areas of Success • •
Successfully ran and turned two ailing partnerships into profit making businesses within 3 years.
Successfully launched various products and campaigns internationally with excellent feedback and response.
Career Objectives •
Continuos self-improvement in business and creative leadership. Provide confident and positive direction to help employees and entrepreneurs to create, grow and sustain healthy businesses and customer experiences.
WORK EXPERIENCE Managing Art Director - Dr.Panda Ltd February 2017 - Present Manage and define overall Art & Design Direction for Dr.Panda’s up and coming games and application for children. •
Ideate & develop creative concept, from Art Direction, UI/UX to final product to meet company and product strategies.
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Manage and supervise Art Team through the production process to make sure the finished product meets the requirements of stakeholders.
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Art assets and resource planning for production and technical support.
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Communicate Art & Design Direction and goals of all products to Art Team, ensure all communications between management and Art Team is clear.
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Ensure quality, consistency and compliance of company’s art production throughout the production process.
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Supervise and support Marketing Creative Team to ensure all marketing collaterals meet production standard with clear objectives.