conference
FEBRUARY 27-28, 2013 the beverly hilton | beverly hills, ca createasphere.com
show guide
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The essential online resource for asset management professionals Stay on top of the latest news, opinions and trends surrounding every aspect of DAM. Featuring expert contributions from thought leaders and innovators from all corners of the globe. Join the conversation!
www.damcoalition.com 2
welcome Createasphere is proud to bring you the Digital Asset Management Conference for its fourth consecutive year. We’re sure you’ll agree that asset management — be it DAM, MAM or even BAM — has become a crucial discipline for all professionals in all industries, and we’ve worked to assure that the next two days are filled with the kind of expert interaction and high-level information you’re looking for. The next two days will also provide you with the opportunity to collaborate with your colleagues and discuss the newest developments and challenges in this evolving, technology-driven space. Here, you’ll be able to participate in provocative discussions and networking sessions that allow valuable information exchange and brainstorming with industry experts as well as your peers. Make plans to join us at our new New York venue, the beautiful Westin Grand Central, October 7-8, 2013, where we’ll also be holding the Fourth Annual DAMMY Awards. And remember that the DAM Coalition (www.damcoalition.com) is always open — your 24/7 source for the latest industry news. As always, Createasphere is dedicated to connecting the DAM community with the best and brightest in the field, and we’re confident we’ve achieved that here. We pledge to continue our legacy of quality and commitment to delivering the very best content and valuable information from the best in the business. And since we can’t do it without you, we always welcome your feedback. Thank you for your participation and support! Best regards,
Kristin Petrovich-Kennedy President, Createasphere
Mary Yurkovic Manager, Digital Asset Management Events
Get social at the Conference!
Join us on social media for all the up-to-the-minute Conference events and highlights. Use the hashtag #DAMLA13. Join the conversation and keep your finger on the pulse with the hottest buzz on sessions, exhibitors and general Conference news! 3
schedule
wednesday, february 27 THEATER I (Whittier Room) 7:30 AM 8:00 AM-9:30 AM
Registration Open Add-On Seminar: What is DAM and How to Get Started
9:00 AM 9:35 AM-9:50 AM
Exhibits Open
THEATER II (Brighton Room)
How to Get the Most Out of the DAM Conference
10:00 AM-11:00 AM MORNING KEYNOTES • State of the Industry: New Paths to the Connected Consumer • Leapfrogging to Breakthrough Innovation THEATER I 11:00 AM-11:15 AM Networking and Coffee Break 11:15 AM-12:15 PM DAM is NOT Software
12:15 PM-1:30 PM
DAM History — Past, Present and Future LUNCHTIME TABLETOP DISCUSSIONS • DAM as a Corporate Initiative • DAM: 2013 Trends and 2012 Ends • Digital Workflow • Managing Big Data & Analytics • How Do I Distribute Content to Multiple Locations? • What Makes a Great End User Experience? • Accelerating and Automating Intercompany Asset Workflows
1:30 PM- 2:30 PM
Bridging On-Premise and Cloud Leveraging the Digital ExperiDeployments for Broadcast IT ence to Extend Your Brand
2:30 PM-3:00 PM
Networking and Coffee Break
3:00 PM- 4:00 PM
Optimizing Work In Progress Efficiency
4:00 PM-4:15 PM 4:15 PM-5:00 PM
Networking Break SPECIAL AFTERNOON KEYNOTE Seven Habits of a Highly Effective Asset Management Program THEATER I Evening Reception with Exhibitors and Sponsors Sponsored by NetXposure
5:00 PM-6:00 PM
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Workflow in the Clouds
schedule
thursday, february 28
7:30 AM 8:00 AM-9:30 AM
THEATER I (Whittier Room)
THEATER II (Brighton Room)
Registration Open Add-On Seminar: Metadata and Taxonomy
Add-On Seminar: DAM for Marketers
9:00 AM 9:30 AM-10:00 AM
Exhibits Open Networking and Coffee Break 10:00 AM- 10:45 AM MORNING KEYNOTE And the Oscar® Goes To... THEATER I 10:45 AM-11:00 AM Networking and Coffee Break 11:00 AM-12:00 PM
DAM in Production
Are Big Files Becoming Bigger Problems? Eliminate Frustrating File Transfer with Open Text’s File Acceleration Solution for Media Management
12:00 PM-1:00 PM
Lunch and Visit Exhibitors
1:00 PM-1:45 PM
Case Study Comprehensive DAMMY of the Year Case Study
1:45 PM-2:00 PM 2:00 PM-2:45 PM
Networking Break Case Study: Global Teams, Large Files and Collaboration Working in Harmony
2:45 PM-3:15 PM
Networking Break
3:15 PM- 4:15 PM
DAMMY Award-Winning Project: The Norman Seeff Collection
4:15 PM-4:30 PM 4:30 PM-5:30 PM
Networking Break CLOSING SESSION 2013 Predictions for DAM — What Are the Biggest Challenges This Year? THEATER I
Unleashing the Full Potential of Being File-Based
Using Taxonomies and Metadata to Deliver Multiplatform Content From Your DAM Systems Translating Big Data to Action
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wednesday, february 27 8:00 AM-9:30 AM Add-On Seminar: What is DAM and How To Get Started Whittier Room (Theater I) What Is DAM and what is necessary for success? A fundamental overview of the key components of a DAM and what you need to know to launch a successful one. • What is the vocabulary of DAM? • What is the relationship between your company’s Content Strategy and DAM? • Which roles are critical for your DAM team? • What is a Metadata Strategy and where do Taxonomies and Rights Management fit? • How to choose the right DAM vendor?What about implementation and integration with existing systems? • What happens after launch? Are Q/A, Training, Maintenance, and Governance absolutely necessary? Presenter: Dan McGraw, Seven Dials Media Cost: $125 9:35 AM -9:50 AM How to Get the Most Out of the DAM Conference Brighton Room (Theater II) Createasphere’s very own Digital Asset Management Community Builder and Education Manager, Mary Yurkovic, will give you tips and tricks on how to navigate your way though two days of packed activities to get the most out the this 4th annual DAM LA Conference. 10:00 AM-11:00 AM MORNING KEYNOTES Whittier Room (Theater I) State of the Industry: New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction Connected consumer electronics (CE) have opened new avenues to consumers in an in6
creasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution. The international research firm highlights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer. Presenter: Heather Way, Parks Associates “Leapfrogging to Breakthrough Innovation” Innovation is critical for success. But while breakthroughs may seem easy for companies like Apple, many struggle with what it actually takes to “change the game.” Big innovations aren’t just about technologies and products anymore but require a creative and strategic focus on new services and business models. Find out how companies like OpenTable, Intuit, Four Seasons and other leading innovators leverage market trends, co-create solutions with customers, and embrace uncertainty as they shape the future. Through a highly interactive presentation, Kaplan highlights the counterintuitive strategies required for disrupting organizational mindsets in order to create disruptive innovations that positively surprise the market. Presenter: Soren Kaplan, Bestselling Author, Leapfrogging Join Soren for a one-on-one consultation after the Keynote! Whether you’re looking looking for help with strategy, innovation or technology adoption, do some brainstorming with Soren. You’ll gain new insight and inspiration that just might lead to your next big thing! Simply go to Registration after the Keynote to sign up. Please note that space is limited and preregistration is not available.
11:15 AM-12:15 PM DAM is NOT Software Whittier Room (Theater I) Digital Asset Management is no more about software than healthcare is about aspirin. In fact, DAM software is among the lesser important DAM decisions you’ll make while planning your greater DAM initiative. Find out what the most important aspects of DAM are, and learn how you can start planning your DAM initiative now, using nothing more than a word processor. Panelists: David Diamond, Picturepark Tim Padilla, North Plains Maryanne Doran, Travel Alberta Moderator: Linda Burman, LA Burman Associates 11:15 AM-12:15 PM DAM History — Past, Present and Future Brighton Room (Theater II) As DAM solutions move into the maturity phase, DAM customers are having a more difficult time selecting between DAM solutions because of the saturated market, endless options, reduced capital budgets and constantly changing environment. A brief look at the past, present and future of the DAM history can help guide an effective DAM implementation strategy. DAM vendors and consumers should move away from trying to do too much at one time, and focus
on the true needs of the business. This presentation will walk through a brief history of DAM, the present conditions and open questions for the future. Finally, there will be suggested implementation strategies to adapt to the changing environments by learning from the past. Presenters: Sonny Sandel, Cognizant Rachit Aweshi, Cognizant 12:15 PM-1:30 PM Lunchtime Tabletop Discussions DAM as a Corporate Initiative Dan McGraw, Seven Dials Media DAM: 2013 Trends and 2012 Ends Michele Broccardo, August-January VII, LLC Digital Workflow John Florance, Florance and Associates Managing Big Data & Analytics Nick Sincaglia, NueMeta LLC How Do I Distribute Content to Multiple Locations? Ed Durst, Open Text What Makes a Great End User Experience? Jason Bright, Media Beacon Accelerating and Automating Intercompany Asset Workflows John King, Aspera 1:30 PM-2:30 PM Bridging On-Premise and Cloud Deployments for Broadcast IT Whittier Room (Theater I)
M E D I A B E AC O N
DAM Bill of Rights S MART A SSETS … S MARTER B USINESS Visit www.mediabeacon.com for more details
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Media workflows are increasingly moving from just replacing tape with digital content to end-to-end, customized and automated operations involving some cloud, some onpremise storage, the integration of multiple, geographically-dispersed processes and the required ability to publish to multiple screens and platforms. In this session, learn how infrastructure-agnostic software technologies are enabling these new workflows by allowing digital content to be securely and practically ingested, accessed and distributed, regardless of storage type or location (block, object, on-premise, in the cloud, hybrid or embedded) and independently of network type or conditions. Presenter: John King, Aspera 1:30 PM-2:30 PM Leveraging the Digital Experience to Extend Your Brand Brighton Room (Theater II) A few years ago, having a digital brand experience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey. If you think customer experience is important, and digital channels are core to delivering those experiences — it’s time to make it a strategic priority. Instead of focusing on channel-specific experiences, companies need to pay attention to the realities of today’s multi-channel
Connect with the experts. A community for media professionals. www.provideocoalition.com 8
customer who may use multiple touchpoints in pursuit of a single goal, and expects all touchpoints to be in sync in visual design, behavior and content. In this session, we will explore district areas of how to extend your brand by executing a digital experience while leveraging your DAM. Panelists: Greg Davis, Milner Butcher Media Group Kevin Wilk, PR Newswire Andrea Zwerdling, Guitar Center Moderator: Corey Weiss, Corey Weiss & Associates 3:00 PM-4:00 PM Optimizing Work In Progress Efficiency and DAM’s Role Whittier Room (Theater I) How does Work In Progress (WIP) efficiency impact a marketing organization’s ability to deliver the right message at the right time? In today’s data saturated marketing world there are infinite opportunities to profile and target markets, segments and individual customers; across a growing number of asset types. This new reality means that marketing and creative services teams are producing exponentially more assets; all of which have to be managed through the process that starts with “I Need an Asset” and ends with “I Have an Asset”. Hear from a panel of marketing and creative services leaders who are on the front lines of optimizing their organizations’ WIP efficiency: • The big realities that is making it difficult to optimize WIP efficiency • DAM as the solution for WIP VS. DAM as an enabler for WIP • How WIP solutions tie into larger Enterprise DAM solutions Panelists: Nish Patel, ConceptShare Veda Narayanan, Disney Technology Solutions & Services Gregg Apirian, Concept Arts Adam Sigel, Cutbait Productions John Price, Open Text Moderator: Michele Broccardo, August-January VII, LLC
3:00 PM-4:00 PM Workflow in the Clouds Brighton Room (Theater II) A number of vendors offer cloud-based publishing platforms, but the features and functionality — not to mention cost — vary widely. Some vendors focus their solutions on management and monetization, while others are geared toward enabling syndication and interactive campaigns. This session lays the groundwork for content owners to better understand which type of cloudbased platform is best, what benefits the cloud provides to their business, and ways to streamline their workflow — including video! Panelists: Ben Ross, Wild Plum Quinn Alvarez, PRETTYBIRD Damien Corbell, Corbell Consulting Tom Rasmussen, Filter Digital Moderator: Nick Sincaglia, NueMeta LLC
4:15 PM-5:00 PM SPECIAL AFTERNOON KEYNOTE: Seven Habits of a Highly Effective Asset Management Program Whittier Room (Theater I) What does it take to make an asset management initiative start out strong and continue to be effective long after launch? Simpson, who oversees the asset management systems at Turner Broadcast System, will outline the steps you need to take to get your system up and running, whether you’re installing a DAM, MAM or BAM. Make sure to attend this powerful afternoon session that will guide you toward a successful asset management program. Presenter: Wesley Simpson, Turner Broadcast Systems, Inc. 5:00 PM-6:00 PM Cocktails with Exhibitors and Sponsors Sponsored by NetXposure
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thursday, february 28 8:00 AM-9:30 AM Add-On Seminar: Metadata & Taxonomy Whittier Room (Theater I) How do the mechanics and tools of metadata impact your work? Join this informative session to dive into this fundamental DAM topic. Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportunity for DAM success. Here, you will: • Explore the mechanics of interoperability • Take an analytical look at the tools, some of which are free and some are not • Review metadata standards • Show how to manipulate metadata • Look under the hood of metadata in different file types and formats Presenter: Joseph Busch, Taxonomy Strategies Cost: $125
emy Awards, discusses the challenges of producing one of the biggest and most complex live events on television and outline the tools and methods he uses to make it run efficiently. He will describe how he and his team orchestrate the capture of live content for delivery to multiple platforms. He’ll also cover how the assets are archived for future use and preservation. Speaker: Tad Scripter, Engineer in Charge, the Academy Awards® Interviewer: Chuck Ross, Managing Director, TVWeek.com
8:00 AM-9:30 AM Add-On Seminar: DAM for Marketers Brighton Room (Theater II) DAM has emerged as an essential tool for marketing for a number of industries, spurring interest in DAM across all industries. Yet many marketing executives are struggling to understand technology’s impact. Yes, they have lots of assets, but the benefit of DAM to their priority initiatives may not be clear. In this session we will define why DAM is beneficial to marketers, how they can get started and what makes sense for your brand. Presenters: Gregg Apirian, Concept Arts Adam Sigel, Cutbait Productions Cost: $125
11:00 AM-12:00 PM DAM in Production Whittier Room (Theater I) Production workflows vary widely! The type of industry, size of company, number of delivery channels, media types including video, audio, images, long docs, apps, as well as technology toolsets, are just a few of the many factors that define production workflows. So what is the role of DAM? That, too, depends on company-specific factors. In this session, panelists share their specific production workflows. Does every company need a fully-featured DAM? Or are there ‘modules’ that work? What else cries for attention when combining “tools” with production? What are potential hidden costs? Who should be in charge of connecting these systems together? Panelists: John Blum, Post Haste Digital Steve Beres, HBO Timothy Day, Cognizant Raj Chaudhuri, The Portal Group, LLC Moderator: Dan McGraw, Seven Dials Media
10:00 AM-10:45 AM MORNING KEYNOTE And the Oscar® Goes To... Whittier Room (Theater I) In this exclusive keynote interview, Tad Scripter, Engineer in Charge of the Acad-
11:00 AM-12:00 PM Are Big Files Becoming Bigger Problems? Eliminate Frustrating File Transfer with Open Text’s File Acceleration Solution for Media Management Brighton Room (Theater II)
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As deadlines become shorter and the file sizes continue to increase, workflows get bogged down with inefficient and unsecured file transfer methods. Why wait hours for your content to arrive? Join this session to discuss the challenges associated with today’s unproductive and vulnerable file transfer methods for large media. Discover how Secure File Acceleration by Open Text can move very large media files in a fast and secure way. Presenters: Janet Luisser, Open Text Jonathan Carroll, Open Text 1:00 PM-1:45 PM DAMMY of the Year Case Study Whittier Room (Theater I) In this case study, Steve Cronan demonstrates a fully integrated, productionderived solution. His presentation covers how Marvel Studios was able to overcome complex workflow challenges by creating effective cross-platform collaboration to streamline production windows using the
first know browser-integrated upload software that handled file ingest. The process was integral for scaling asset management for the needs of a studio greater than 2GB through the web while providing tagging, sharing and distribution during large-scale, complex productions. Presenter: Steve Cronan, 5th Kind 1:00 PM-1:45 PM Unleashing the Full Potential of Being File-based Brighton Room (Theater II) The ability to automate as many tasks and processes as possible is the true, high-value benefit of being file-based, and a solid MAM system is critical to enabling that automation. Nothing exemplifies this position more than the rigorous use of MAM systems by modern television broadcast facilities. In this presentation, you’ll hear how Disney ABC Cable Networks Group migrated from tapebased workflows by being early adopters of file-based workflows and MAM systems. Hear what worked and what didn’t in their
Our magic behind your magic.
Manage your digital magic with our high-performance network storage solutions. Make your performance bottlenecks disappear. Learn how at Booth #121 today. It’s no illusion. www.HDS.com © Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd.
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first MAM system, and what criteria were used in the evaluation and selection process for a new, enterprise-class product. See how Disney ABC Television Group uses DAM systems to efficiently archive and distribute their programming to clients worldwide. Presenter: Greg Phillips, Disney ABC Television Group 2:00 PM-2:45 PM Case Study Global Teams, Large Files, and Collaboration Working in Harmony Whittier Room (Theater I) John Attard of Rebel Alliance reveals how his team members, who are located around the world, create great special effects content that demands not just a good internet connection but some solid collaboration tools. Presenter: John Attard, Rebel Alliance 2:00 PM-2:45 PM Using Taxonomies and Metadata to Deliver Multiplatform Content From Your DAM Systems Brighton Room (Theater II)
How do we maximize the potential of varying platforms yet provide coherent consistent content that articulates our brand? In this presentation, we argue for development of an organizational Technical Content Strategy, which utilizes taxonomies and other metadata to enable the organization to effectively and efficiently deliver multiplatform content from a DAM. We will define the delivery challenge, define Technical Content Strategy (TCS) and its components, articulate TCS’ importance in enabling organizations to reach next generation content delivery, provide real examples and case studies of TCS in action, and provide a detailed set of tasks to support the audience’s ability to develop a technical content strategy and integrate it into their DAM content delivery processes. At the end of the presentation, the audience will be well positioned to socialize TCS in their organizations and understand the tasks necessary to implement and support it. Presenter: Gary Carlson, Gary Carlson Consulting
ACCELERATE
COLLABORATE
INTEGRATE
Fast File Transfer
Streamlined Workflows
Unifying Technology
Visit us at booth #114 and register for our intensive session on Feb 28th at 2:00-3:00pm where we will unveil Secure File Acceleration; a new enhancement to DAM. www.opentext.com
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3:15 PM-4:15 PM DAMMY Award-Winning Project: The Norman Seeff Collection Whittier Room (Theater I) This case study focuses on the legacy collection of Norman Seeff, a prolific photographer, director and artistic collaborator. His vast content archive encompasses four decades of pop-culture and Americana. In addition to his vast collection of photographs, the library includes never-beforeseen footage from Seeff’s “Sessions Project”; it includes behind-the-scenes conversations with celebrities, athletes, scientists, politicians and visionaries and a comprehensive exploration of the seven stages of the creative process. Presenter: Barry Snyder, MediaMine 3:15 PM-4:15 PM Translating Big Data to Action Brighton Room (Theater II) The exploding volume, complexity and velocity of Big Data present an increasing challenge to organizations, but also a significant opportunity to derive valuable insights. As organizations are tasked with managing massive data sets, it’s clear that the value of Big Data will be derived from the analytics that can be performed on it. Analytics is the
key to identifying patterns, managing risks and tackling previously unsolvable problems. This presentation provides an overview of how to tackle big data, including emerging strategies for information management and high performance analytics. Panelists: Joseph Busch, Taxonomy Strategies Jason Bright, Media Beacon Chris Blankenship, ProductionFor Ry Brusco, RevUp Render Moderator: Thomas Coughlin, Coughlin Associates 4:30 PM-5:30 PM What are the Biggest Challenges for DAM this Year? Whittier Room (Theater I) In this closing conversation with the experts, we will take a close look at what the expectations are for DAM in 2013 and what we hope to solve for organizations, technology and for the industry overall. Panelists: Dan McGraw, Seven Dials Media Joseph Busch, Taxonomy Strategies John Florence, Industry Consultant Michele Broccardo, August-January VII LLC Thomas Coughlin, Coughlin Associates Moderator: Mary Yurkovic, Createasphere
gold sponsors
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= reserved
floorplan OAKHURST
111
116 117 118
coffee
BRIGHTON (Theater 2)
114
109
113
110
EL CAMINO (Show Office)
102
ROXBURY (Lounge)
122 121 120 123
103
115
PALM
124
101
SUNSET (LUNCH)
Registration
coffee
EXIT
MAPLE
14
DAYTON (LUNCH)
CANON (LUNCH)
= available
WHITTIER ROOM (Theater 1)
112
exhibitors Company
Booth #
Panasas......................................................................................................................... 101 Pronology..................................................................................................................... 102 Simian........................................................................................................................... 103 Globaledit..................................................................................................................... 109 IO Integration...............................................................................................................110 ConceptShare............................................................................................................... 111 Media Beacon .............................................................................................................112 North Plains..................................................................................................................113 Open Text......................................................................................................................114 Crossroads StrongBox................................................................................................115 HP Autonomy...............................................................................................................116 NetXposure...................................................................................................................117 Aspera.............................................................................................................................118 sizzlepig........................................................................................................................ 120 Hitachi Data Systems................................................................................................ 121 Scayl............................................................................................................................... 122 5th Kind........................................................................................................................ 123 Picturepark................................................................................................................... 124
See You In NYC! Make plans to join us at our new location
WESTIN GRAND CENTRAL October 7-8, 2013
And don’t miss the DAMMYs on October 8th! 15
RE G J AN ULYISTE D 5 RB SA TH Y VE !
transVergence summit
Where technology, brand and story converge.
August 7-8, 2013 | W Hotel Hollywood
New tech...new tools...new ways of sharing your story and brands! Today’s audiences expect more from their entertainment, gameplay and even their advertising. They demand engagement — and that’s exactly what you’ll master at the TransVergence Summit. Only at the Summit will you meet a cross-section of high-level creatives, brand managers, marketing executives and technologists who work collaboratively on multiplatform, immersive projects and brands. Here, you’ll get an exclusive look at the latest trends in the rapidly merging worlds of technology, story and branded content. You’ll see the latest tools and platforms, and you’ll meet the people who could greenlight and fund your latest project or technological breakthrough. You’ll also take part in interactive panel discussions and see essential case studies covering every aspect of content management: creation, engagement, experience and delivery. TOPICS INCLUDE: Advertising | Marketing | Branding | Cinema | 4D Experiences Immersive Media | Augmented Reality | ARG: Alternate Reality Gaming | Mobile Apps Tablets | Social TV | Licensing | Publishing | Broadcasting | Gaming | EPublishing Interactive | Themed Entertainment | Live Attractions | Music
Register at www.transvergencesummit.com