Entertainment Technology Expo Show Guide by Createasphere

show guide

november 7-8, 2012 burbank marriott | burbank, Ca createasphere.com/ete

welcome Thank you for attending the Fall Entertainment Technology Expo! This edition of the Expo has been positioned to represent the changing face of our industry from a technological standpoint — and it’s our hope that what you see and learn here will give you the insights you need to advance your career and perform your job more effectively. Such changes are reflected in the Digital Process Workflow Lab, which is making its debut here. This integrated, cloud-based environment is certainly the newest evolution in the production process, but such workflows will become the norm in almost every business, so I encourage you to take a tour. Our first keynote address, at 1:30 p.m. on Wednesday, also acknowledges the ubiquitousness of technology in entertainment today. Fourth Wall Studios, an innovative production company whose online program, “Dirty Work,” earned a Prime Time Emmy® Award this year, is here to give you a rare, behind-the-scenes look at its amazing RIDES platform. Finally, in keeping with this technological theme, we are also pleased to announce the launch of a brand-new, leading-edge Createasphere conference — The TransVergence Summit — which will address the ever-increasing confluence of technology, branding and storytelling. The first Summit will be held at the W Hotel in Hollywood next March, and I encourage you to find out more about it at www.tranvergencesummit.com. In the meantime, please enjoy your time at the Expo. I sincerely hope you find it rewarding! Best regards,

Kristin Petrovich Kennedy President, Createasphere

catch the The Official Podcas t of Ent

ertainment Technolog y Exp

o 2012

tune in Thursdays 6-7 PM Pacific Catch the Digital Production BuZZ and connect with leading industry DigitalProductionBuzz.com professionals from around the world. Join award-winning hosts Larry Jordan and Michael Horton every Thursday night (6-7 PST). Ask questions subscribe to the podcast through iTunes during the show in our live chat, and get the BuZZ podcast on iTunes. Get all the news now and in your digital future! Hear special reports from Entertainment Technology Expo 2012! Tune in Thursday, November 8, for all the news and industry updates from Entertainment Technology Expo 2012.

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For advertising or sponsorship opportunities contact Laura Peters at Laura@LarryJordan.biz 10/9/12 2:18 PM

AN AN N CO EXC OU NF ITI NC ER NG IN EN N G CE EW !

transVergence summit LOS ANGELES · NEW YORK · AMSTERDAM

Where technology, brand and story converge.

LOS ANGELES March 19-20, 2013 • W Hollywood

NEW YORK September 2013

AMSTERDAM November 2013

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Let your voice be heard. Createasphere is conducting a survey with SCRI Research to track key issues and trends in the Content Creation Marketplace. The survey should only take about five minutes of your time, and respondents will receive a free summary of the results. Help us to identify your most pressing needs...and find out what your peers are thinking! Just go to http://tinyurl.com/9dgwbv5 or scan the QR code and give us your opinion. 3

schedule at a glance Wednesday, November 7 THEATER 1 12:30 PM

2:00 PM 2:30 PM 3:00 PM

1:30-2:30 PM KEYNOTE: Fourth Wall Studios 3:00-4:30 PM How’d You Get that Shot?!@?!

4:00 PM

1:00-2:30 PM HP Intensive: Moving Your Video Business from Mac to PC 2:45-3:45 PM Scenios Intensive: Master Class in CloudBased Production 4:00-6:00 PM AJA Intensive: The File-Based Evolution

4:30 PM

5:00 PM

2:00-2:30 PM Shoulder to Shoulder with Christopher Tufty at Gear Alley

4:00-4:30 PM Shoulder to Shoulder with Eddie Barber at Gear Alley

5:00-6:00 PM A Conversation with Peter Deming, ASC: From “Evil Dead II” to “Oz: the Great and Powerful”

6:00 PM

8:00 PM

EXHIBIT HALL, DPW LAB AND GEAR ALLEY

Registration Opens

1:00 PM 1:30 PM

THEATER 2

6:00-8:00 PM Evening Reception (Exhibit Hall and Gear Alley)

EXHIBIT HALL, GEAR ALLEY AND DPW LAB HOURS: 1:00 PM TO 8:00 PM WEDNESDAY 11:00 AM TO 4:00 PM THURSDAY Speakers, locations and times subject to change. 4

Thursday, November 8 THEATER 1 10:30 AM

THEATER 2

Registration Opens

11:00 AM 11:30 AM

12:00 PM

11:30 AM-1:00 PM Sony Intensive: Changing the Face of Cinematography with the Sony F65

11:30 AM-1:30 PM OpenText Intensive: Managing Media and Workflow in Multichannel Production and Publishing

11:15-11:30 AM Exhibitor Raffle at Gear Alley Stage 12:00-1:00 PM Meet the Experts @ the DPW Lab

1:00-1:30 PM Shoulder to Shoulder with Eddie Barber at Gear Alley

1:00 PM

1:30 PM

EXHIBIT HALL, DPW LAB AND GEAR ALLEY

2:00 PM

1:30-3:00 PM ASG/Atempo Intensive: New Trends in Asset Archiving

4:00 PM

2:00-4:00 PM Canon Intensive: Gale Tattersall, in the “House”

Special thanks to our Sponsors

exhibitor list 5th Kind............................................................DPW LAB Aberdeen, LLC.............................................................609 Adobe.................................................................DPW LAB AJA Video Systems....................................................501 Alan Gordon Ent./Glidecam....................................201 Altermedia, Inc...........................................................204 Alzo Video...................................................................804 American Cinematographer................................... 211 Anton Bauer................................................................505 Applied Color Science, Inc......................................512 ARRI...................................................................DPW LAB Assimilate....................................................................610 Atempo.........................................................................805 Atomos.........................................................................212 Azden Corporation....................................................815 Azzurro Systems Integrators.................................. 611 Barber Tech Video Products.....................................G1 Beachtek......................................................................406 Blackmagic Design....................................................403 Boris FX........................................................................208 Canon Video...............................................................302 Carl Zeiss, Inc.............................................................812 Cinemills Corporation..............................................307

Cobalt Digital, Inc.....................................................203 Codex.................................................................DPW LAB Dell.....................................................................DPW LAB Digital Production Buzz..........................................100 Dracast.........................................................................209 Eizo................................................................................614 ExaSAN by Accusys...................................................312 Facilis Technology Inc..............................................503 FilmLight...........................................................DPW LAB Filmtools........................................................................ T1 Flanders Scientific Inc.............................................306 Fujifillm Motion Pictures........................................500 Fujifilm Optical Devices...........................................500 G-Technology.............................................................303 GB Labs LLP.................................................................608 Hollywood Tools........................................................103 Huawei.........................................................................109 ICG Local 600 & ICG Magazine............................. 811 International Supplies.............................................605 JVC Professional Products......................................301 K5600 Lighting..........................................................613 Key Code Media.........................................................404 LA 411...........................................................................408

Leader Instruments...................................................104 Levels Beyond..................................................DPW LAB Libec Sales of America Inc.....................................300 Los Angeles Post Production Group.....................105 Magma.........................................................................502 Marshall Electronics.................................................305 Meduza Sytems.........................................................102 Miller Camera Support..............................................99 NewBlueDX......................................................DPW LAB Nikon Inc..................................................................... 110 OpenText......................................................................601 Panasonic....................................................................401 PixelFlow..........................................................DPW LAB Production Tube.........................................................215 Quantum...........................................................DPW LAB Ross Video...................................................................108 Ruige.............................................................................200 Scayl...................................................................DPW LAB Scenios.........................................................................308 Schneider Optics.......................................................602 Signiant.............................................................DPW LAB Society of Camera Operators................................. 511 Solid Camera..............................................................205

Sonnet Technologies, Inc........................................405 Sony..............................................................................101 SWIT Electronics........................................................309 Technicolor.......................................................DPW LAB Tektronix......................................................................607 Telecast Fiber..............................................................600 Tessive LLC..................................................................606 TS Computers & Video.............................................400 TV Pro Gear................................................................... T3 TVLogic.........................................................................603 US Camera Boats........................................................ T4 Visual Imaging News................................................202

DONâ&#x20AC;&#x2122;T MISS THE RAFFLE! Thursday, November 8th Stop by the following booths to enter the drawing for great prizes from these exhibitors:

ATOMOS........................................................................ 212 BARBER TECH VIDEO PRODUCTS.............................G1 BEACHTEK.....................................................................406 MILLER CAMERA SUPPORT.........................................99 Drawing will be held at 11:15 a.m. at the Gear Alley Stage. You must be present to win.

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schedule - day one 1:00-2:30 PM, Theater 2 HP Intensive: Moving Your Video Business from Mac to PC What’s the Right PC Hardware for Video Pros? Are you frustrated with your current editing platform? Are you considering a move from Mac to PC for but don’t know where to begin? Join our session to hear from HP, Intel, Adobe and ProMax on the latest HP innovations designed specifically for the video industry. 1:30-2:30 PM, Theater 1 KEYNOTE: Fourth Wall Studios Join Fourth Wall Studios’ leadership team as they demonstrate their company’s innovative advances in entertainment technology in this two-part session. Jim Stewartson, CEO & Founder and Elan Lee, CCO and Founder, will demonstrate the ways their company is utilizing leading-edge technology to broaden the storytelling landscape across multiple screens and devices. In the second segment, Sean Stewart, Head Writer and Founder, Steve Peters, VP, Experience Design, Behnam Karbassi, VP, Production and Zach Schiff-Abrams, Executive Producer, will demonstrate the company’s award-winning content. 2:00-2:30 PM, Gear Alley Stage Shoulder to Shoulder with Christopher Tufty, SOC 2:45-3:45 PM, Theater 2 Scenios Intensive: Master Class in Cloud-based Production Have you been hearing all the hype lately about “the cloud”? These new technologies are having a profound effect on the way films and TV shows are created around the world. Mark Davis, CEO of Scenios, will present a master class about the fastgrowing world of cloud-based production. 6:00-8:00 PM 8

Evening Reception

During this session, you’ll receive practical, hands-on advice on how you can make the cloud start working for you now. 3:00-4:30 PM, Theater 1 HOW’D YOU GET THAT SHOT@?! Join us for our Third annual Society of Camera Operators Panel presentations. Meet the amazing operators and cinematographers who have gotten the shots that defy description and bend reality. 4:00-6:00 PM, Theater 2 AJA Intensive: The File-based Evolution Join Tony Cacciarelli, AJA Product Marketing Manager, as he traces the evolution of file-based workflows. From the earliest days of tape-based capture into a computer through the rise of file-based acquisition and into the future with 4K and beyond. See how AJA has driven the state of the art forward with innovative products that offer new ways of working in an increasingly file-based world. 4:00-4:30 PM, Gear Alley Stage Shoulder to Shoulder with Eddie Barber 5:00-6:00 PM, Theater 1 A Conversation with Peter Deming, ASC Award-winning cinematographer Peter Deming, ASC, shot to the top of his field in 1987 when he and director Sam Raimi collaborated on the cult classic Evil Dead II. Last year, they reunited for the highly anticipated Walt Disney Studios release of Oz: The Great and Powerful slated for March 2013. Join the DP as he gives the ETE audience a sneak peek behind the scenes on the making of Oz, and talks about his collaborations with such venerable directors as Raimi, David Lynch and Wes Craven.

schedule - day two 11:30 AM-1:00 PM, Theater 1 Sony Intensive: Changing the Face of Cinematography with the Sony F65 This special session will cover the world of Sony’s F65 8k CineAlta Digital Motion Picture Camera from lens through post, starting with award-winning cinematographer Michael Barrett (“Ted,”), who will discuss his experiences working on his first F65 feature “No Good Deed.” Craig Mumma, Digital Imaging Technician from “About Last Night” and “After Earth” will also join as we explore the workflow from the production side. Then, Light Iron founder and CEO Michael Cioni will present a live demo of the F65 workflow straight into post. 11:15-11:30 AM, Gear Alley Stage Exhibitor Raffle 11:30 AM-1:30 PM, Theater 2 OpenText Intensive: Managing Media and Workflow in Multichannel Production and Publishing Digital Asset Management (DAM) is being asked to do more than just manage the rich media repository. Image, graphics, photo and video production environments are consuming and creating rich media. Stored in the DAM repository these files and assets are then distributed to multiple output channels, including web, online, mobile, print and broadcast. This intensive will show you how an integrated workflow can bridge creative production environments and multichannel distribution across the enterprise, connecting people, processes and technology. 12:00-1:00 PM, DPW Lab Meet the Experts @ the DPW Lab You’re invited to the Digital Process Workflow Lab at the Entertainment Technology Expo to hear a select group of industry leaders share their knowledge and experi-

ence about the digital workflow process. Participants include: Stephen Lighthill, President of the American Society of Cinematographers; Chad Andrews, Vertical Strategist, Telecommunications, Media & Entertainment, DELL; Steve Cronan, President, 5th Kind; Danny Gold, Vice President Strategy, Levels Beyond; and Dave Waters, Vice President On Location Services, Technicolor. This is an informal — but informative — hour of moderated discussion, including a Q&A during which you can pose some tech questions of your own. 1:00-1:30 PM, Gear Alley Stage Shoulder to Shoulder with Eddie Barber 1:30-3:00 PM, Theater 1 ASG/Atempo Intensive: New Trends in Assets Archiving Have you ever lost an asset? A whole production? Are you overwhelmed with rushes? Do you always need more space on your shared storage? In this vital session, you’ll find out how to optimize your storage, find your assets easily and preserve your productions for decades to come. Check out the hardware and software that’s ideal for your situation and will enable you to put together the perfect solution. Presenter: Robert-Jan Overzee, Solution Marketing Manager, ASG Software Solutions 2:00-4:00 PM, Theater 2 Canon Intensive: Gale Tattersall, in the “House” At Canon’s session, you’ll hear from Gale Tattersall, Director of Photography for the hit show “House, M.D.” He’ll describe how he shot last year’s season finale utilizing the 5D Mark II DSLR as an explorative experience, allowing him to tell a story with limited space, light and the absence of traditional on-set rigs to achieve an intimate, visceral atmosphere. 9

faqs Is there WiFi? WiFi is available for free in the hotel lobby and pool areas. Is parking validated? Mention “Createasphere” to the gate attendant upon exiting to receive a discounted rate of $10/day (normally $14/day). Cash or credit cards are accepted. If you are staying overnight at the Marriott, parking is $10/day with in and out privileges. Where do I pick up the shuttle to the overflow lot? The shuttle may be picked up in front of the main entrance to the convention center, and runs every 15 minutes to the overflow lot. The shuttle operates Wednesday 1pm-9pm and Thursday 11am-5pm. How much does it cost to attend the Intensives and other sessions? They’re all free!

Ne Joi xt n U Ye s ar !

Can I attend an Intensive if I didn’t specifically pre-register for it? We will seat pre-registered Intensive attendees first. If seats remain, we will seat the Wait List line 15 minutes before the Intensive start time.

digital asset management conference

Los Angeles • February 27-28, 2013 BEVERLY HILTON 9876 Wilshire Blvd., Beverly Hills, CA 90210

New York • October 7-8, 2013 WESTIN GRAND CENTRAL 212 East 42nd Street., New York, NY 10017

Amsterdam • December 2013 10

www.createasphere.com/dam

NEW VENUE!

Where can I get food? There are several options for food during the Expo: • Concession Sales — Located near the Lounge. • The Lime Truck — Be sure to visit these folks, winners of Season Two of “The Great Food Truck Race” on the Food Network! They offer crowd-pleasing fusion cuisine for every palette. Wednesday 1:00 pm to 8:00 pm. • The Trailer Park Truck — Gourmet American comfort food with a twist!” Stop by the Trailer Park Truck and nosh on a selection of treats that would make Ma proud. Try out some chicken and waffles, trailer park burgers or maybe a blue ribbon frito pie! Thursday 11:30 am to 3:00 pm. • Daily Grill — Located off the hotel lobby, a full restaurant menu is available until 10pm. • Fast Food — Several fast food restaurants are located across Hollywood Way. Is the Evening Reception really free? Yes, thanks to our sponsors, the hors d’oeuvres and one drink ticket are complimentary for all attendees. Drink tickets will be available from the Reception Sponsor or at Registration after 3:30 pm. Additional drinks may be purchased at the cash bar. What’s the Expo hashtag? Use the hashtag #ETE12 when talking about the Entertainment Technology Expo to get upto-the-minute updates and feedback from staff, speakers, exhibitors and your fellow Expo attendees!

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