Welcome Welcome to Createasphere’s fourth annual Digital Asset Management Conference in New York City. So much has changed and evolved over the last four years—the introduction of new technology and methodology and a big increase in data, analytics and customer engagement. Not to mention a new host of acronyms that we use daily. Over the next two days we have brought together the best of the best with the presentations, speakers, and sessions addressing these new challenges and opportunities that you face in your day to day roles. We hope that you agree. My personal goal is to inspire you with the sessions, and speakers, build your industry relationships through networking opportunities not to mention the hosted cocktail reception which always seems to “break the ice” with new contacts, and of course, celebrate the nominees and winners at the DAMMY Awards luncheon taking place on the second day. I would like to call out a few items: There will be two large and impactful standards announcements and we are thrilled that Adobe, AD-ID, and IDEAlliance are making these critical announcement here. We also have some special “video guests” for the DAMMY awards to help us walk down the DAM memory lane. And last, but certainly not least, I would like to personally thank our sponsors and exhibitors who are the cornerstone of making this Conference possible. They are all presenting their latest solutions and you will have ample time to engage with their expertise throughout the two days. I would also recommend setting up demos and/or appointments to ensure you get the one-on-one time you need. All the best, Kristin
Kristin Petrovich Kennedy President, Createasphere
Kate McCallum Conference Chair & Producer
Get social at the Conference!
Join us on social media for all the up-to-the-minute Conference events and highlights. Use the hashtag #DAMNY13. Join the conversation and keep your finger on the pulse with the hottest buzz on sessions, exhibitors and general Conference news! 2
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Floorplan
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Coffee & Networking
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DAMMY Awards Luncheon October 8, 12:30pm-2:00pm
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Evening Reception October 7, 5:00pm
THEATRE 1 Grand Central C and D
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Registration
IDEAlliance IMW Lab
Show Office/ Green Room Track 2
Elevators
THEATRE 2 Ambassador
Lunch Consulate
103 Crawford 104/105 Razuna 106/107 Open Text 108 sizzlepig™ 110 Media Beacon 111 evolphin Software, Inc. 112 Quantum 113 Simian 114 IO Integration/ North Plains 115 Sony
Lunch Embassy
Post Production Master Class Track 61
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Schedule at a Glance - October 7 Time
Theater 1 - Grand Central C&D
Theater 2 - Ambassador
7:308:00am
Registration Opens for Add-On Seminars & Coffee
8:009:15am
Add-On Seminar: Add-On Seminar: Semantics and DAM - You Don’t How To Select a DAM System: Best Practices and Pitfalls To Avoid Know What It Means to Me!
9:00
Conference Registration Opens - Coffee & Networking Break / Visit Exhibits How to Get the Most Out of the DAM Conference
9:159:30am 9:3010:15am
KEYNOTE: Zach Brand, VP NPR Digital Media
10:1510:30am
Coffee & Networking Break / Visit Exhibits
10:3011:30am
DAM Strategy In Vertical Markets The Art of Enterprise Asset Platforms: How to Provide Secure, Cost-Effective and Scalable Solutions
11:3011:45am
Coffee & Networking Break / Visit Exhibits
11:45am- How One Agency Tamed the Digital Optical Disc Archive for Mid to 12:15pm Image Reproduction Monster Long-Term Data Storage
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12:151:30pm
Hosted Lunch with Lunch Time Table Topics
1:452:45pm
Identify It. Measure It. Monetize It. 1:45-2:15 The People Aspect of DAM: WHO is The Importance of Asset going to do all this DAM work? Identification 2:15-2:45 Dueling Dams?
2:453:15pm
Coffee & Networking Break / Visit Exhibits
3:153:45pm
Case Study: DAMMY WINNER 2012 YALE UNIVERSITY
3:454:00pm
Coffee & Networking Break / Visit Exhibits
4:005:00pm
Brands and Story: Essential DAM in Transmedia & Cross Platform Content Creation
5:006:30pm
Evening Reception with Exhibitors & Sponsors
Media Mixer Project Presentation
Finding the Sweet Spot: How SAP Marketing Leverages DAM, SAP Technology, & User Empowerment to Manage Content Effectively
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Schedule at a Glance - October 8 Time
Theater 1 - Grand Central C&D
Theater 2 - Ambassador
7:308:00am
Registration Opens for Add-On Seminars & Coffee
8:009:15am
Add-On Seminar: Jumpstarting Your DAM Implementation with PSV
9:00am
Conference Registration Opens - Coffee & Networking Break / Visit Exhibits
9:309:45am
Special Industry Announcement and Day Two Welcome
9:4510:30am
KEYNOTE: The Next Generation DAM - Digital Agile Marketing
10:3010:45am
Coffee & Networking Break / Visit Exhibits
10:4511:15am
Tablet Publishing: From DAM to Digital
11:1511:45am
Coffee & Networking Break / Visit Exhibits
Add-On Seminar: Metadata Deep Dive
Is it Really Big Data?
Creative and DAM: Strategies for Optimal End Game
11:45am12:30pm 12:302:00pm
DAMMY Awards Luncheon
2:002:30pm
Dessert and Coffee with DAMMY Winners and Nominees on exhibit floor
2:303:30pm
Digital Archives and Content Reuse
3:304:00pm
Coffee & Networking Break / Visit Exhibits
4:005:00pm
A Conversation with the Experts The Future is NOW!
5:00pm
Conference Close - See you in 2014!
conference
FEBRUARY 27-28, 2013 THE BEVERLY HILTON BEVERLY HILLS, CA
The premier event for everyone working in asset management.
See you next year!
Los Angeles, March 5-6, 2014 | New York, October 2014 digital asset management conference
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Program for October 6 8:30am-6:00pm DAM 101 Workshop & Certification This day long, pre-conference workshop will offer an in-depth overview of Digital Asset Management. Attendees will learn the basics of DAM and then have the option to join two of the six hands-on labs taught by experts in their respective fields. Presenters: Beverly Thomas, Graphic Matter, Inc.; Carin Forman, Home Box Office; Christy King, Zuffa, LLC; Dan McGraw, Seven Dials Media; Frank A. DeCarlo, RPR Graphics, Inc.; John Florance, Paramenate Systems; Kevin Peoples, NetXposure; Linda Burman, L. A. Burman Associates Inc.; and Matthew Elefant, Melity
Program for October 7 8:00am-9:15am – Theater 1 Add-On Seminar: How To Select a DAM System: Best Practices and Pitfalls To Avoid In the market for a Digital & Media Asset Management system? Thinking about divorcing your current vendor? Looking for a better way to manage your brand assets, and wondering if there's an online dating site that will allow you to use the perfect algorithm, matching up your needs to the best possible solution? This session is for you. Rather than select a new technology based on a ratings spreadsheet or whom your boss plays golf with, we'll look at a better path towards selecting DAM technology.
8:00am-9:15am – Theater 2 Add-On Seminar: Semantics and DAM - You Don’t Know What It Means to Me! Human language is messy, changeable, and vague. That`s great if you want to write poetry, invent new slang, or tell jokes, but if you need to respond to a search query or help users navigate a website, it makes life tricky. If you are trying to structure data for computers to process, then it makes things even trickier. Presenter: Fran Alexander, BCA Research Additional Cost: $129.00
Presenter: Irina Guseva, The Real Story Group Additional Cost: $129.00 9:15am-9:30am – Theater 2 How to Get the Most Out of the DAM Conference Kristin Petrovich Kennedy, President of Createasphere, will give you the tips and tricks on how to navigate your way though two days of packed activities to get the most out the this 4th annual DAM NYC Conference and the DAMMY Awards. What to look out for, who to meet and what you can expect to gain. Presenter: Kristin Petrovich Kennedy, Createasphere 6
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9:30am-10:15am – Theater 1 KEYNOTE: Zach Brand, VP NPR Digital Media In his role as Vice President of Digital Media, Zach oversees NPR digital technology and product development efforts, including the development of NPR.org, mobile applications, and the Internet-connected cars initiative. Hear Zach share his perspectives on the role of DAM strategy as he and his team push NPR into new platforms, other digital experiences and the future. 10:30am-11:30am – Theater 1 The Art of Enterprise Asset Platforms: How to Provide Secure, Cost-Effective and Scalable Solutions Presenter, Mark Keller, will outline and address the unique challenges facing media, marketing and content creation industries today where video is the starting point versus an “add on.” With a lack of a consistent approach in the development of DAM solutions, “pain points” and other issues have become problematic amongst all industries, including advertising agencies. Presenter: Mark Keller, ZONZA
10:30am-11:30am – Theater 2 DAM Strategy In Vertical Markets In this highly informative session panelists representing professionals from four different vertical sectors; Agency, Pharma, Consumer Products Group and Entertainment and Broadcasting, will discuss how they’ve implemented DAM in their companies.
11:45am-12:15pm – Theater 1 How One Agency Tamed the Digital Image Reproduction Monster Team Detroit, the long-time Agency of Ford Motor Company, produces almost a million product photos each year for the Ford vehicle website and Ford’s various digital properties. The needs of the site engineering team, the Ford Dealer network, and dozens of 3rd party publishers drive demand. Size, weight, shape, focal point, and crop are some of the elements that may need to be customized on each image, and then, those custom images need to optimized for desktop, mobile and tablet.
11:45am-12:15pm – Theater 2 Optical Disc Archive for Mid to Long-Term Data Storage Well established as a reliable means to capture and store media assets, optical disc has contributed to significant improvements in content workflow from acquisition to archive. As an alternative or complementary storage medium to magnetic disk and tape, multi-disc cartridges introduce a new means for efficiently and reliably managing digital content. Optical Disc Archive by Sony brings the advantages of non-contact recording and extended media shelf life, inherent with optical media, to the forefront of data storage.
Presenters: Andrea L. Livingston, sizzlepig™ Bill Winters, Team Detroit Mark Stewart, Grit-Design, Inc.
Presenter: Alan Gagliardotto, SONY
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Panelists: Cynthia Parrish, Harris Broadcasting Irina Guseva, The Real Story Group Rob Schuman, DAM Consultant Tony Gill, AdPeople Worldwide | Enfatico Wesley Simpson, Turner Broadcasting System, Inc. Moderator: Peggy Dau, MAD Perspectives
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12:15pm-1:30pm Hosted Lunch Lunch Time Table Topic Discussions: • DAM as a Corporate Initiative • Rights Management • DAM Staffing • Managing Video • Storage Management • Digital Preservation • Standards 1:45pm-2:45pm – Theater 1 Identify It. Measure It. Monetize It. The Importance of Asset Identification Those of us in the media space who are responsible for measuring and monetizing cross platform content are often faced with a dilemma. How can we identify and match the same piece of content across all possible platforms? How can we get full credit for all of the audience our content attracts? Without a seamless form of asset identification that is embedded in all pieces of program and ad content, we miss monetization opportunities. If you can't identify it, you can't measure it. If you can't measure it you can't monetize it. This panel of experts will offer solutions to this critical cross platform business issue. Panelists: Harold Geller, Ad-ID Jane Clarke, Coalition for Innovative Media Measurement (CIMM) Janice Finkel-Greene, MAGNA GLOBAL Steven Hernandez, NBC Universal Moderator: Charlene Weisler, Weisler Media, LLC
1:45pm-2:15pm – Theater 2 The People Aspect of DAM: WHO is going to do all this DAM work? When it comes to the people, process, technology and information aspects of Digital Asset Management, you will hear plenty about the last three. Join us as we address the questions of WHO for your organization. We will address the people part of this equation among those new to DAM, the seasoned DAM practitioners attending for enrichment, DAM experts, HR professionals and technologists. Presenter: Henrik de Gyor, Marlabs Inc 2:15-2:45 – Theater 2 Dueling Dams? Christy King, VP of Technology R&D for Zuffa Inc -the parent company most famously known for the brand Ultimate Fighting Championship®- will present the decision-making process the company went through to decide whether to try to solve all asset management issues in one enterprise solution, or to tackle asset management workflows with different products. Presenter: Christy King, Zuffa, Inc.
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3:15pm-3:45pm – Theater 1 Case Study: DAMMY WINNER 2012 YALE UNIVERSITY Join Louis E. King from the Yale Digital Collections Center as he discusses the 2012 DAMMY winner for Best Storage, Archive and/or Preservation Solution. The solution leverages community collaboration and Digital Asset Management infrastructure to deliver a robust digital preservation service for diverse stakeholders from Yale’s museums and professional schools in the arts. He will discuss the organizational and technical challenges, the approach and the successful solution implemented at Yale University.
3:15pm-3:45pm – Theater 2 Media Mixer Project Presentation The MediaMixer project and community promote the use of semantic technologies for media mixing through real use cases and demos that showcase them. A typical MediaMixer demo will involve fragmenting media assets, annotating them using semantic descriptions and exposing these descriptions to customers, for fragment level search and selection. Join this session and learn the focus and objectives of Media Mixer and how this imapacts your DAM projects. Presenter: Roberto García, PhD, Universitat de Lleida, Spain
Presenter: Louis E. King, Yale University 4:00pm-5:00pm – Theater 1 Brands and Story: Essential DAM in Transmedia & Cross Platform Content Creation More than ever before, companies need solid DAM management in order to support the exciting, new creative opportunities that transmedia and cross platform storytelling and content creation provides. Hear the latest insights from top innovative creators and DAM specialists on how they're engaging audiences and customers from both the creative and technical perspective. As DAM industry professionals, you'll want to learn about how you can inspire your colleagues to think in new ways about media and asset usage in the marketing, media and entertainment industries. Panelists: Abigail Marks, OgilvyEntertainment Caitlin Burns, Starlight Runner Entertainment Harold Moss, FlickerLab Matt Doherty, Ogilvy & Mather Worldwide Moderator: Alex Struminger, UNICEF
4:00pm-5:00pm – Theater 2 Finding the Sweet Spot: How SAP Marketing Leverages DAM, SAP Technology, & User Empowerment to Manage Content Effectively Join SAP Marketing’s Business Transformation team for a session on how to position your Digital Asset Management (DAM) system for optimum success within your organization. Striking just the right balance between technology and human empowerment will produce the most effective, self-sustaining Digital Asset Management system. With SAP technology at its core, the team will outline how you can improve user adoption and elevate your DAM system from a repository of content and metadata to a harmonized, sustainable, enterprise cornerstone for Marketing operations. Presenters: Krista Hoffman, SAP Global Marketing Michael Hollitscher, SAP Global Marketing Peter Chamberlain, SAP Global Marketing
5:00pm-6:30pm Evening Reception with Exhibitors & Sponsors digital asset management conference
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Program for October 8 8:00am-9:15am – Theater 1 Add-On Seminar: Jumpstarting Your DAM Implementation with PSV If you are a magazine or other design-oriented publisher there is an off-the-shelf framework that can speed your DAM implementation. This session provides a technical overview of the new PRISM Source Vocabulary – a framework for DAM implementation. Presenters: Dianne Kennedy, IDEAlliance Peter Meirs, Digital First Media NY Additional Cost: $129.00
8:00am-9:15am – Theater 2 Add-On Seminar: Metadata Deep Dive Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportunity for DAM success. This seminar will be a deep dive into metadata (and taxonomy)—how metadata works and what business problems are solved. We’ll talk about the metadata standards, how to generate cheap and easy metadata, and the key things you can do with that metadata. Presenter: Joseph A. Busch, Taxonomy Strategies Additional Cost: $129.00
9:30am-9:45am – Theater 1 Ad-ID / Adobe / Interactive Advertising Bureau Industry Announcement and Day Two Welcome from Kristin Petrovich Kennedy, Createasphere This announcement from Ad-ID, the recognized industry coding standard for advertising assets across all media platforms, of the Digital Ad Slate for XMP Version 1.0, represents a significant step toward improving cross channel advertising efficiency. The speakers will outline the impact, and opportunities this industry development enables. Presenters: Leonard Rosenthol, Principal Scientist, Adobe; Harold S. Geller, Chief Growth Officer, Ad-ID; Steve Sullivan, VP Advertising Technology, Interactive Advertising Bureau (IAB) 9:45am-10:30am – Theater 1 KEYNOTE: The Next Generation DAM - Digital Agile Marketing Marketing, media and images are everywhere. Inside and outside the enterprise. Everyone is a creator, a producer a consumer and a target. In this keynote session you’ll hear from the next generation of experts strategically redefining the marketing ecosystem, and how that impacts the people, processes and technology in every enterprise. In this new ecosystem, content may still be king, but metadata rules. And integration rocks. Digital Asset Management is the core infrastructure and glue for digital marketing, bridging creative efforts, collaboration, operations, workflow, delivery and publishing. The sum of the parts is much more, measured in the ability to tell a story and make experiences resonate, influence and delight. Find out how this ecosystem is being created today and the transformational power of the next generation of DAM. Panelists: Andy Jacobs, MRM; Isabel Meyer, Smithsonian Institution, Capital Gallery; and Kevin Cochrane, Open Text Moderator: Dan McGraw, Seven Dials Media 10
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10:45am-11:15am – Theater 1 Tablet Publishing: From DAM to Digital This year, for the first time, the sales of tablets surpassed personal computer sales. For publishers, the challenge of publishing in print and on growing number tablets and mobile devices is becoming overwhelming. Learn how transitioning from linear print workflows to an integrated media workflow with a standardized DAM architecture as a hub and employing an open format for delivering editorial content and advertising across platforms can be the key to success. This panel will provide a snapshot of today’s magazine publishing workflows, highlight how publishers can structure their DAM using the PRISM Source Vocabulary and begin to output across tablets using OpenEFT, the first open format for the delivery and rendering of editorial content and advertising on tablets. Panelists: Joe Cha, HIPZONE Peter Meirs, Digital First Media NY Moderator: Dianne Kennedy, IDEAlliance
10:45am-11:15am – Theater 2 Is it Really Big Data? Just because you have a lot of data doesn’t mean that you are dealing with Big Data. For example, large digital asset files and large numbers of digital asset files are not necessarily what is meant by Big Data. It’s large data. The log files associated with the life cycle of digital assets, on the other hand, are Big Data. The big secret about big data is big metadata—how to discover patterns that exist in big metadata sets that may tell you useful things about your digital assets—how many, how large, created by whom, viewed how often, are depictions of what, generated how much revenue, etc. This panel will discuss the differences between Big Data and Large Data, and ideas about how use the Big Data associated with large digital asset collections. Panelists: Demian Hess, Avalon Consulting, LLC. Ken Golkin, Wolters Kluwer Health P&E Moderator: Joseph A. Busch, Taxonomy Strategies
11:45am-12:30pm – Theater 2 Creative and DAM: Strategies for Optimal End Game This panel of DAM management and creative experts come together to address the ongoing challenges often faced by the IT and creative teams within any organization. Panelists: Bill Winters, Team Detroit Holly Boerner, Grey Group Jennifer Sellar, MoMA Ray Rettino, Time Inc. Moderator: Chad Beer, American Express Publishing 12:30pm - 2:00pm DAMMY Awards Luncheon 2:00pm - 2:30pm Dessert and Coffee with DAMMY Winners and Nominees on exhibit floor
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2:30pm-3:30pm – Theater 1 Digital Archives and Content Reuse Your organization's library may contain highly valuable content that can be repurposed adding additional ROI to your original investment. Learn to creatively think about ways in which your content can be reused or repositioned in a new way to further extend your brand, mission or storyworld. By revisiting or adding optimal DAM management of your assets you may discover hidden treasures in your existing archives. Panelists: Dana Hayward, HarperCollins Children's Books; Larry Baach, Condé Nast Entertainment; and Philip Spiegel, LAC Group Moderator: Jeff Lawrence, Celerity 4:00pm-5:00pm – Theater 1 A Conversation with the Experts - The Future is NOW! DAM experts will engage each other and the audience in a lively discussion and share their valuable insights on the challenges and issues facing businesses across all industries. In this rapidly evolving space, it's more essential than ever before that the DAM community support each other by exchanging information about the problems they face, innovative ideas around advances and solutions they've discovered to solve these problems, and also offer perspectives on where the industry is heading in light of today's DAM trends. Panelists: Andrea L. Livingston, sizzlepig™; Brian Atton, Simian; Jason P. Bright, MediaBeacon; Nitai Aventaggiato, Razuna; and Steve Sauder, North Plains Moderator: Chris Pfaff, Producers Guild of America New Media Council East; Chris Pfaff Tech/Media LLC
DAMMY Award Legacy Three Years. Four DAMMYs. Stop by Booth 110 to see why. DAMMY of the Year, 2010
• Jason Bright, MediaBeacon Founder Best Strategy Ease of Use for End-User Interface, 2011 • Showtime Networks Best Example of Asset & Media Repurposing, 2011 • Hallmark Cards Best Strategy Ease of Use for End-User Interface, 2012 • Sesame Workshop 12
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t en em g a an er ia M impl er d S ap Me e C h s t er r e F a w he ry Eve
Organize and share your media with Razuna g Commercial or Open Source License Available g From 100 to 100 million assets g Unlimited users g Pay-as-you-go hosted or on-premise plans g Use video or images directly from your website, webshop or video playout platform
g Intuitive user interface - Master Razuna after one hour g Built-in conversions of any image, video or audio file to fit any device or resolution
We’d love to hear from you: Book a free web session today or contact us on sales@razuna.com Or visit our website on www.razuna.com digital asset management conference
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Special Thanks to all our Sponsors & Media Partners Platinum Sponsor
Gold Sponsors
Exhibitors
Media Sponsors
The Information Architecture Institute
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Fourth Annual DAMMY Awards Luncheon October 8th 12:30pm—2:00pm Join us in Celebrating the Nominees and Winners CATEGORIES INCLUDE:
DAMMY of the Year Best Storage, Archive and/or Preservation Solution Best Example of Asset and Media Repurposing Best Strategy or Solution for Digital and Media Asset Management During the Acquisition of Content Best Strategy Ease of Use for End-User Interface
Congratulations to David Diamond— 2013 DAMMY of the Year winner!
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