BRAND SIGNATURE ELEMENTS SHARK is the iconic watch born under the Freestyle brand collection in the early 80’s. Its success and popularity, fed by incredible word of mouth, created a spontaneous and unique association between this hero product and the brand. SHARK, together with the Fin icon and Freestyle, is the official logo of the worlds original action sports inspired watch. Since the very first SHARK watch was created more than 35 years ago, the shark silhouette has become a highly recognizable icon in the action sport market. One of a Kind, and consistently executed to the original specifications in all its Signature products. The shark silhouette has become a cultural icon.
AUTHENTICITY Established 1981 in Southern California by a couple of surfers who created a product with purpose and function, SHARK Freestyle thrives today as an authentic US brand with ocean roots and deep connection to the board sports generation. We have long history of supporting out surf roots and have since expanded to encompass the entire scope of board sports culture. Top notch athletes in surf, skate, snow and wake come together to make the SHARK athlete team including Cory Lopez, Bede Durbidge, Sage Erickson, Melissa Marquard
EVERLASTING “CERTIFIED” SHARK is made to last even in the most adverse circumstances. All SHARK watches have a Limited Lifetime Warranty.
“I was deployed to Iraq in 2006 and I was severely wounded when an enemy grenade was thrown at me […]. Everything that I was wearing, including all my body armor, was destroyed. I was wearing your watch at the time. Luckily, I did not receive any severely debilitating wounds and have recovered well. When my personal effects were returned to me, I was astonished that my [SHARK] Freestyle watch was still fully functional. […] It is now 2011 and I still wear my [SHARK] Freestyle dive watch today. Whenever I talk about what happened to me, I always mention that my watch survived...and, how it is very personal to me, because it is the only thing that I wear that was with me when I was blown up. The only things I have ever had to replace on this watch is the battery and watch band” [E-mail quote from US Army Infantryman]
THE STARTING ROOTS: WATCHES STREET URBAN
CERAMIC
FULL METAL KILLER
ANALOG (TONAL)
TIDE
SKELETON AUTOMATIC
SIGNATURE
MID
HERO PRODUCT - BOARD KILLING TIME.. COLORED PC BOARD THAT IS.
CLASSIC
TOUCH
SKELETON DIGI
ROOTS
SLIM
ABC
KILLER
WHAT YOU SEE IS THE SKELETON OF OUR SHARK…AND ISN’T SHE BAD TO THE BARE BONES?
SKELETON DIGITAL LED
SKELETON DIGITAL
SKELETON AUTOMATIC
Shark Brand introduces the naked truth about the Killer Shark. As the name implies, the Killer Shark Skeleton hides nothing and shows off everything. Shark is always carving the way in the marketplace and 2012 is no exception. This is the first digital Skeleton watch on the market. Of course, it’s a Shark. As the saying goes, you can’t always judge a book by its cover. In this case, Shark couldn’t agree more. Take a look inside.
SHARK
Street Urban Signature Roots
COMPETITIVE LANDSCAPE
POINT OF PARITY
Mono-shape Colorful Digital Plastic
ROOTS
URBAN
POINT OF PARITY
Digital Plastic ROOTS
URBAN
POINT OF DIFFRENTIATION PLUS
POD MINUS
Lower price point Limited Lifetime warranty Slim Skeleton Digital (1st ever) Tide, Abc, Touch Screen Analog
Brand awareness US & Global Distribution Marketing $ WR 20ATM
Ceramic Distressed metal Skeleton Automatic
N/A
POINT OF DIFFRENTIATION PLUS
Limited Lifetime warranty Slim Skeleton Digital (1st ever) Tide, Abc, Touch Screen Ceramic Distressed metal Skeleton Automatic
POD MINUS
Brand awareness US & Global Distribution Marketing $
N/A
SHARK
Street Urban Signature Roots
COMPETITIVE LANDSCAPE
POINT OF PARITY
Analog Digital Tide
ROOTS
Lower price point Authenticity
URBAN
Lower Price point
POINT OF PARITY
Analog Digital Tide
POINT OF DIFFRENTIATION PLUS
STREEt
URBAN
POINT OF DIFFRENTIATION PLUS
Longevity
Longevity
POD MINUS
Brand awareness US & Global Distribution Marketing $ Analog Tide Ownership of “Cool Factor”
POD MINUS
Brand awareness US & Global Distribution Marketing $ Analog Tide
NATIONAL CAMPAIGN -
BOARD KILLING TIME.. COLORED PC BOARD THAT IS. WHAT YOU SEE IS THE SKELETON OF OUR SHARK…AND ISN’T SHE BAD TO THE BARE BONES?
8:27 am | Newport Beach, CA | The only thing we’re killing is time
Killer Shark Skeleton
Come by and check out the NEW Shark Skeleton Booth# 1719
PACKAGING, DISPLAYS & POP MATERIALS - UNIQUE PRODUCT PRESENTATION FOR UNIQUE PRODUCT. Our Shark display program are inspired from our board sports generation. We’ve stood the test of time with our unique products and our displays will too. - Stainless Steel, Dark Drift wood and black laminate
C CUFF WITH BASE
PACKAGING
LOGO BLOCK
INCASE DISPLAY
TOC
TOWER DISPLAY
A LIFE STYLE BRAND - THIS BRAND LENDS IT SELF TO THE CULTURE AND COMMUNITY OF THE BOARD SPORTS GENERATION SO WHY NOT
Technical Apparel: Boardshorts Rash Guards
FOR THERE EVERYDAY LIFE.
T-SHIRTS
Lifestyle Products: Hoodies T-Shirts Hats Beenies Sunglasses Belts Wallets LONG SLEVE SHIRT
ACCESSORIES
Mobi - Shark .... Stay conected.
HOODIES
OFFER THEM PRODUCTS