MEDIA KIT KIT // 2009 MEDIA 2009
M EDIA KIT CONTENTS
MISSION
COMPANY
VALUES
DESIGN
TECHNOLOGY
CONTACT
MISSION
SA LT. OPTICS IS AN IN D E P E N D E N T L I F EST Y L E CO M PANY T H AT CREATES PREM I U M H A N D C RA F T E D EY EW E A R FOR I N D I VIDUALS WITH A U N I Q U E S E N S E O F ST Y L E .
COMPANY
ESTA B L I S H E D A N D LO CAT E D I N COASTA L S O U T H E R N CA L I FO R N I A , S A LT. A P P L I E S O V E R 2 5 Y E A R S O F E X P E R I E N C E B U I L D I N G BRANDS, DEVELOPING PRODUCTS AND SERVICING CUSTOME R S I N T H E O P T I C A L , FA S H I O N A P PA R E L A N D A C C E S S O R I E S MARKETS. I N S P I R E D B Y T H E N E E D F O R E Y E W E A R T H AT I S S T Y L I S H , T E C H N I C A L LY A DVA N C E D A N D A P P R O P R I AT E F O R T H E I R L I F ES T Y L E , T H E F O U N D E R S O F S A LT. S E T O U T T O P R O V I D E T H E O P T I CA L I N D U ST RY W I T H A N A LT E R N AT I V E TO CO N G LO M E RAT ES A N D L I C E N S E D B R A N D S . B U I LT O N T H E G U I D I N G P R I N C I P L E S O F I N D E P E N D E N C E , I M P E C C A B L E Q U A L I T Y, A N D T I M E L E S S D E S I G N , S A LT. H A S S H O W N T H A T T H E R E I S R O O M I N T H E M A R K E T P L AC E FO R P OS I T I V E C H A N G E .
VALUES
INDEPENDENT AND IDEAL I ST I C , SA LT. R E P R ES E N TS T H E I N T E R ESTS O F B O T H T H E C U S T O M E R A N D T H E O P T I C A L I N D U S T R Y. H O N E S T Y, QUALITY, POSITIVITY, SIMP L I C I T Y A N D S U BT L E SO P H I ST I CAT I O N A R E PA RA M O U N T. W E B E L I EV E I N K I N D N ESS, S O C I A L R ES P O N S I B I L I T Y, Q U I ET CONFIDENCE AND HARD WO R K . W E ST R I V E TO A LWAYS D O O U R B EST, A N D R ES P ECT D O I N G F EW E R T H I N G S B E T T E R. M OST I M P O RTA N T LY I S OUR COMMITMENT TO CUSTO M E R S E RV I C E T H AT ’S BOT H E F F I C I E N T A N D PERSONALIZED. WE BELIEV E T H AT W E ’ R E O N LY AS G O O D AS T H E P R O D U C T W E C R E AT E A N D T H E SAT I S FAC T I O N L E V E L O F O U R C U STO M E R S . O U R G OA L I S TO D O T H I N G S D I F F E R E N T LY, TO L E T K I N D H E A RT D I S CIPLINED WORK ETHIC GUID E A L L T H AT W E D O. W E A R E CO M M I T T E D TO NOT ONLY PROVIDING THE B EST S E RV I C E A N D EY EW E A R, B U T TO D O I N G OUR VERY BEST FOR OUR OW N T E A M . W E A R E N ’ T O N LY R ES P O N SI B L E FOR SETTING AN EXAMPLE W I T H I N I N T H E I N D U ST RY, W E A R E R ES P O N S I B L E FO R TA K I N G C A R E O F E AC H OT H E R. D I S C I P L I N E , E F F I C I E N CY, FOCUS AND COMPASSION ASS I ST U S I N D O I N G SO.
DESIGN
SA LT. IS ABOUT SIMPLE, TIMELESS DESIGN; IMPECCAB L E Q UA L I T Y; U S E F U L T EC H N O LO GY; H A N D - C R A F TSM A N S H I P A N D A P U R E F I T. W E A R E M O D E R N , Y E T H O N O R T H E PAST, A N D A R E D R I V E N BY A M I N I M A L I ST S E N S IBILITY IN ALL THINGS. LESS IS, IN FACT, MOR E .
TECHNOLOGY
U N L E S S P R E S C R I B E D BY A D O C TO R , P R I S M I S A V I S UA L N I G H T M A R E . P R I S M I S T H E R E S U LT O F T H E O P T I C A L C E N TERS OF LENSES BEING CUT AND PLACED SOMEWHERE OT H E R T H A N OV E R T H E P U P I L . I T CAU S ES A P U L L I N G E F F E C T O N T H E E Y E A N D R E S U LT S I N M I N D - B E N D I N G DISTORTION. O U R S I G N AT U R E [ P F V ] P O L A R I Z E D ® L E N S T E C H N O L O G Y I S U S E D I N E V E R Y PA I R O F S A LT. S U N G L A S S E S E N S U R I N G T H AT T H E O P T I C A L C E N T E R O F O U R L E N E S A R E C U T A N D PLACED DIRECTLY OVER THE PUPIL, PROVIDING DISTORTION FREE CLARITY, SUPERIOR COLOR CONTRAST AND MAXIMUM EYE COMFORT RESULTING IN THE ULTIMATE OPTICAL EXPERIENCE.
CONTACT
1 6 07 M O N R OVIA AVE N U E COS TA M E SA , CALI F O R N IA 9262 7 ( T ) : 9 49. 574 . 3 8 0 0 (F ) : 9 49. 574 . 3 8 0 4 ( T/ F ) : 8 8 8 .702 .7 2 5 8 ( W ) : SALTO P TI C S . CO M (E ) : I N F O @SALTO P TI C S . CO M
PR E S S : M O N I CA PAU LL (C) : 3 1 0 .9 1 3 . 5957 (E ) : M O N I CA@SALTO P TI C S . CO M
C O P Y R I G H T © 2 0 0 9 S A LT O P T I C S I N C . ALL RIGHTS RESERVED S A LT. ®, S A LT. O P T I C S ®, A N D [ P F V ] ® ARE REGISTERED TRADEMARKS OF S A LT O P T I C S I N C .
W E C A L L O U R I C O N T H E WAT E R M A R K