BDS CENTRE OF EXCELLENCE
Hertford Regional College A mind-bending journey into Wonderland ‘Alice: Curiouser and Curiouser’ exhibition at London’s Victoria and Albert Museum, which explores the varied and challenging artwork, products, installations, and productions that have been based on the original novel ‘Alice’s Adventures in Wonderland’, written by Lewis Carroll. Inspired by a brilliant new exhibition, the UAL Diploma (Level 2) Fashion Business and Retail students from Hertford Regional College, were tasked with creating their own printed design for use to produce a range of accessories to put on sale at the college Pop Up Shop at the Bishop’s Stortford Tourist Information Centre. The theme allowed students to have creative freedom through exploring brand collaborations, combining their own personalities with the Alice brand to create their own brand collaboration. As part of this project, the students explored the roles and responsibilities in the fashion retail environments and partook in group workshops to generate initial ideas and individually explored design concepts, undertook market research, developed their brands, created promotional materials, explored merchandise handling, produced display packaging and marketed their final product to the point of sale. For further information about the course check out the link UAL Level 2 Fashion Business and Retail and view our Instagram to see more of our Students’ creative work @fbr_hrc Gianfranco Castagna Programme Manager UAL Level 2 Fashion Business and Retail gcastagna@hrc.ac.uk
PHOTO CREDIT: UAL Diploma (Level 2) Fashion Business and Retail students
