INDUSTRY EXPERT
Branding approach for retail communication Finally hoping to see a light at the end of this long and hard pandemic tunnel. I had great deal of time to think and put together an idea I had for a long time. Perfect time to launch this service when people’s hearts are tired and souls are weakened. The service is re-create western names into Japanese Kanji. (na・me of Iain) In Japanese westerners’ name uses Katakana, Japanese people has name in Kanji. Originated from Chinese, Kanji is a pictogram which a single character usually means something and have multiple readings. Katakana or Hiragana characters are syllable constructed from a sound. Inspired by your original name we’ll find one or a combination of kanji that symbolize you. Your name suddenly becomes like a tagline of you. This service we named it “na•me”, na=name in Japanese so “name me”, to boost people in this lockdown give people or their love ones a fresh meaning to their post pandemic life. This is part of our mission to globalize Japanese coolness to save the dying good-old Japanese traditional craft which not many Japanese care about nowadays but appreciated overseas. The service links to Japanese calligraphy on Washi paper, seal and geisha fan crafts.(na・me on Mai-sensu) Please try for your next gift www.na-me-jp.com
While this is something I started to support people and Japanese craftmanship, I would like to support you with authentic Japanesque branding ideas to your projects too, please reach out to me. Left:: Store display with Japanese Echizen washi paper
