February issue of VM Spotlight from The British Display Society

Page 32

HIGH STREET

Petter Pharmacy Crouch End, London

Using oversized Scrabble Letters, these display props make a strong impact at Petter Pharmacy in Crouch End. Spelling out the word “LOVE” certainly attracts the attention of passing customers. Simple product grouping using brands such as Neals Yard, Clarins, Sukin, L’Occitane, Bioderma and Cow Shed, create focal points as customers browse the windows. “While removing the Christmas concept and installing Valentines, we had three customers who came in and gave us huge praise for the Space Disco Christmas Concept” says Iain of Creative Download. “One customer said that he and his wife love all the window displays and they are now regular customers of Petters. It just proves that having retail windows professionally dressed is key to maintaining customer loyalty” www.creative-download.co.uk


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