A Season of Art at TSUM
Kyiv’s Central Department Store opens the autumn season with an incredible launch of artistically indelible window displays along with a series of illustrations specially created for TSUM packaging by one of Ukraine’s most famous artists – Serhij Maidukov. In each of the seven window displays, you will easily recognise the author’s style and handwriting, featuring graphics with elements of cubism. Throughout his career, Maidukov has managed to work with such authoritative publications as The Guardian, The New Yorker, The Washington Post, The Architectural Review, Financial Times Weekend, and many others. In his works, Maidukov is often inspired by Kyiv and its architecture, while also actively responding to important social issues, where he remains inventive and correct. Kyiv’s Central Department Store, as an architectural object with an 80-year history, is an integral part of life in the modern capital. As such, it was especially important for the creative team to invite an artist who shares a love for his hometown to kick off this new season. “Cooperation with the Central Department Store took place in two stages, each of which, I believe, was embodied in the best possible example of creative collaboration. The TSUM team know how to trust the artist, they are able to pick up his ideas, improving and implementing them in such a way that the final works acquire new properties and end up being of superior technical quality. I am sincerely grateful to TSUM, Marusya, Maksym, Vira, and Khrystyna for their effective, easy, synergistic work and for creating a feeling of completeness. The TSUM creative team are real pros!” says Maidukov.
