Loewe at Liberty, London
In September and early October, The Spanish Luxury brand Loewe showcased their range of Candles and Home Fragrance in the windows and in a Pop-Up Shop at Liberty of London. Founded in 1846 this brand specialises in leather goods, fashion, perfume and fashion accessories. Each window has been dedicated to a particular fragrance: Juniper Berry, Honeysuckle, Tomato, Cypress Balls, Ivy, Oregano, Luscious Pea and even Marijuana. With a graphic on the back wall and simple effective columns to highlight the merchandise. The Pop-Up shop is a spacious area on the 1st Floor of this iconic London store with a single cabinet showcasing the candles and home fragrance collection. To highlight the PopUp Shop, the area has been filled with fresh plants and foliage, which softens the Pop-Up shop. These retail event spaces create theatre, a fun place to shop and generate new customers, while building Brand awareness. This is a great opportunity for the Brand to educate customers, as well as connect with customers who normally shop on-line.
