VM Spotlight from The British Display Society

Creating inviting, Safe environments The pandemic has accelerated the issues that were already happening on the high street, but what if this situation has also provided us with an even greater opportunity for an evolution to evoke innovation and focus on sustainability?

Lockdown has allowed time to truly focus on the level of change undoubtedly needed across retail. Customer needs and shopping habits have developed dramatically in recent times, meaning the need for greater, more engaging customer experience has grown massively. Services and leisure have successfully propped up core retail within the same footprint and as such must continue to invite visitors, offering engaging, positive customer experiences. Yet, recently, we have seen a wash of bare plastic, leading to a lack of personality and style within shops and leisure spaces - but this doesn’t need to be the case!

How to create inspiring spaces to generate exciting customer experience within the safe distancing guidelines.

The challenge is creating an environment that follows strict social distancing measures whilst offering a friendly, uplifting space to interact - the answer lies in incorporating creative design onto printed media, including the sheet materials used for screens and partitions.

Re-engaging with local community and retaining company brand and values is highly important – style and design all help generate retail and leisure environments that people want to engage with. All of which can easily be incorporated onto printed media, offering direct solutions for creativity and collaboration, whilst also allowing the possibility of upscaling and opportunity for change in a sustainable way, on a more frequent basis, within a manageable budget.

It’s time to take a breath and revisit the initial reactive measures set up at the start of the pandemic. The world has changed and with it so must our day to day lives, but that doesn’t mean we should forget the crucial place of design, style and personality. After all, it affects who we are and our place within our communities and environments.