Creative Retail Awards 2021

A glitzy venue, fire eaters, arial acrobatics and prosecco. What more could you want on a night out? How about celebrating and acknowledging excellent design, hard work and success with fellow retail designers, visual merchandisers and suppliers?

All these elements came together at the 2021 Creative Retail Awards in October. Our British Display Society Chairman, Iain Kimmins was on the judging panel and had the difficult task of choosing winners from a wide range of categories from best VM Scheme to best Sustainable Display. Exciting concepts had been nominated proving that innovative, engaging customer experiences are leading the way, and exciting bricks and mortar retail is incredibly important for brands and consumers.

Barbara Chapman, a fellow British Display Society Council member, had the pleasure of presenting the award for best Pop Up Store to Selfridges and Cartier for their Clash de Cartier concept designed in collaboration with L’atelier Five.

The winning concept enticed customers from Oxford Street into the Party Pop Up Shop through the use of video art, poetry clubs and a mini French brasseries serving up the Clash de Cartier jewellery collection to customers.

Retail theatre at its best!

Congratulations to all the winners, a fabulous night of fun and celebration was had by all! See all the entries and winners at https://www.creativeretailawards.com