Brian Ricketts

My mission statement is to contribute to the field of design through thoughtful considerations of Human Factors and product branding. I am making a name for myself as the Clever Mechanism Guy, no doubt coming from my methodology of product making. During the developement process building out early mock-ups allows me to get feel for and play with the configuration. Then following the cues from the process or theme a skin or aesthetic styling is added. Products are very engaging when they perform their function in an innovative way, the trick is keeping it intuitive. My understanding of how parts work together has taught me alot about collaboration. The best groups to work in are the ones where everyone has their fit and no pieces are missing from the puzzle. When you follow these methodologies you really can not fail at making products that work. If you are interested to see how this process is applied please see some of my concepts.