BLONDES BOSS YOUR

Ensure your summer season of blonde is more brilliant than ever. It only takes these simple steps…

Lift With Love

The word ‘bleach’ can still scare clients, but innovation is allowing for lighter looks with less damage.

We know blondes are the most pro table colour clients, yet damage can make many swerve bleach. Thankfully, the new generation of bleach and lifting lines are kinder than ever before, while also performing brilliantly.

Indola has reformulated its Blonde Expert range to lift up to nine levels, while its integrated Hair-Bond Technology signi cantly reduces hair damage. It has both an Ultra Cool Booster and an Ultra Lift Booster to dial up neutralisation or lift, while its Highlift – Special and Ultra Blonde products deliver specialised lifting. “When I’m bleaching, especially on lighter bases, I always use the motto ‘low and slow’,” says Indola ambassador, Abbey Jarrold. “I always opt for a lower peroxide/developer and leave the bleach on for longer.”

Schwarzkopf Professional’s much-loved BLONDME line-up has been extended with new integrated Anti-Metal Bond Protection Technology to ensure the extra TLC to honour the hair’s health. It’s all about those extra ingredients that help protect during lightening.

Look at the ALFAPARF Milano Professional BB Bleach range and you’ll see its Easy Lift formula delivers up to 66 per cent less breakage than some of its rivals, thanks to a protective bond system.

So, due to the improvement of formulas, blonde is more inclusive than ever. Educator Anne Veck, says: “Be mindful that the bleach will elongate curl patterns and ensure you advise that the right regime of care makes everything possible.”