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AUTHENTIC BEAUTY CONCEPT GLOBAL COMMUNITY GATHERING
SET AGAINST THE scenic backdrop of Fort Mokotów in Warsaw, the Authentic Beauty Concept Global Community Gathering brought together more than 200 members of the #AuthenticBeautyMovement from across the globe for two days of inspiration, networking, and content creation. Transforming the space into a fabulous garden party, brand advocates including Adam Garland, Hester Wernert Rijn, Said Rubaii, Juliette den Ouden, and Marta Zawiślańska, joined fellow hairstylists, influencers, and beauty editors to celebrate the hairdressing community. Representing the UK and Ireland, Daniel Caines, Mimi Kobayashi, Anthony McMeiken, Dan Mewies, Matt Surplice, and Melissa Timperley were among the attendees treated to trend presentations, engaging creative sessions and workshops. The gathering also gave pros the opportunity to enjoy handson experiences, which included creating multiple looks for a photoshoot. With many of the hairstylists inspired by the brand’s recent collaboration with DJ Peggy Gou, looks included effortlessly undone waves, rick-rack texture, and micro braids. The two-day extravaganza concluded with an innovation workshop focused on gathering feedback from local hairdressing advocates to shape the brand’s upcoming innovations. What does the future hold? Our lips are sealed, but expect great things!