£4.50 JULY/AUGUST 2017
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EXPRESSION OF COLOUR JULY/AUGUST 2017 CREATIVEHEADMAG.COM
ALL THE THRILLS FROM THE 2017 L’ORÉAL COLOUR TROPHY
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THE MOST BEAUTIFUL COLOR IN THE WORLD
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“The shine is fantastic and the hair is in better condition” Dee Gallagher & Marie O’Boyle, Studio One Salon, Ireland.
WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM
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REVEALING BEAUTY
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S E S S I O N SALON TO
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With BaByliss PRO’s Titanium Expression range, you can create any look, from session to salon. Our 2400W Italia BRAVA dryer has ionic technology and a Ferrari-designed brushless motor to give a faster airflow, so it’s perfect for prepping any style. Find out more @BaBylissPROUK
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What is art if not a state of being?
MASK WITH VIBRACHROMTM IS THE NEW COLOUR CONDITIONING SYSTEM THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES IN COSMETICS AND TEXTILES.
TIME TO GLOW SUMMER ‘17 COLLECTION Inspired by summer’s hottest neon shades, the Salon Elite range in a riot of lively colour is part of our new limited edition Neon Brights collection. This professional detangling hairbrush, detangles with ease and speed leaving your client’s hair soft, shiny, healthier-looking and, of course, totally tangle free. Please email sales@tangleteezer.com or call 0207 738 4458 to find out who your nearest distributor is. Also available at www.tangleteezer.com
YOUR 3 STEPS TO FABULOUS HAIR
1 DETANGLING
STEP
STEP
BLOW-STYLING
FINISHING
2
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Editor’s letter
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70 JOIN US! “Men want to go to a barber shop. Is that going to go away? I doubt it.” That’s what American Crew founder, David Raccuglia, thinks about the continuing men’s grooming boom, and it’s indicative of the excitement around men’s hair right now – it isn’t a fad, it’s a thrilling part of the industry that just keeps getting more creative. As Revlon Professional global influencer, John Vial, told Creative HEAD Education: “Because long hair is so in fashion with women, it’s the men who are now constantly changing their look… here come the boys!” It’s why we’ve decided to welcome a new man into our lives – Mister Quarterly (we call him Mr. Q!) – to celebrate and illustrate that whirlwind of excitement, innovation and skill around men’s hair. Mr. Q’s arrival corresponds perfectly with the short list for our second Most Wanted Male Grooming Specialist Award, revealed on page 42, and we report back from perhaps the best season yet of London Fashion Week Men’s. We hope you and Mr. Q become firm friends – and please let me know if you have men’s work you want to shout about!
Amanda Nottage Editor
WOWZER, it’s been a busy few weeks. Two exciting events will have JUST happened: Artworld, our very first Creative HEAD Education live event exploring the creative process – and The Coterie, delivering awesome insight into the booming men’s market. Head online now to read all about both! And there’s still time to book tickets to our Glasgow Coterie event, on 11 July, where we’ll be talking to Most Wanted Creative Talent Legend Errol Douglas MBE and our It List 2016 champion, Ky Wilson. By the way, shout out to the finalists of this year’s Most Wanted and The It List Awards, listed from page 42 – see you on 4 September at the Grand Final at London’s Guildhall, hosted by Katherine Ryan. Visit creativeheadmag.com/events
Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015
amanda@alfol.co.uk @creativeheadmag
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TO BE COME A STO CKIST please call 01423 22332 7
THIS SUMMER ALL ELECTRICALS COME WITH A FREE BEACH BAG AND PADDLE BRUSH WORTH £40.00**
Your Hair, Your Heat, Your Style. **excludes Micro Iron
July/August
WHAT’S INSIDE 34
64
L’ORÉAL COLOUR TROPHY
FASHION
Get an attitude with Romantic Anarchy from Corrado Tevere and Radio London Hair Salon and Gallery
Enjoy highlights from this year’s amazing stageshows and award ceremony
SCENE
Paul Mitchell’s Global Gathering meets in Sardinia
ON THE COVER L’Oréal Colour Trophy Grand Final
68 SIDE FREE IN
TERLY MISTER QUAR
EDITOR
STAFF WRITER
AMANDA NOTTAGE
ANNA SAMSON
DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY
DEPUTY EDITOR
ADVERTISING
BETH DAVIE
LAURA TUCKER
SPECIAL PROJECTS DIRECTOR
ART DIRECTOR
CLASSIFIED EXECUTIVE
NICK JABBAL
DAVID HAMMOND
PUBLISHER
JOANNA ANDERSEN
CATHERINE HANDCOCK
CHIEF SUB EDITOR ADAM WOOD
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@creativeheadmag
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
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Central Saint Martins BA show
The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
REVEALED!
2017
Katherine Ryan
THE SHORT LIST FOR the most exciting hairdressing event of the year has been unveiled, as finalists get ready to head to the Most Wanted and It List Grand Final at the stunning Guildhall in London on 4 September. Expert judges from the worlds of hair, beauty and fashion – including Vogue’s Lauren Murdoch-Smith and London College of Fashion’s Tony Glenville – gathered at Beach Blanket Babylon in Shoreditch to take on the difficult task of picking their favourite entries from mounds of impressive portfolios. The following day, fresh judging panels that included Lee Stafford and talent agent Beverly Streeter, put their heads together at the ghd Studio in Soho to select the young talent that would become the next generation of It Listers. The hotly anticipated Grand Final will be hosted by comic Katherine Ryan, star of TV’s Your Face or Mine. For a full list of finalists and event details, turn to page 42.
Graduate Fashion Week
THE MOST WANTED AND IT LIST FINALISTS
The bold and the beautiful
from Graduate Fashion Week IT’S ALWAYS EXCITING to see the next big thing, and Graduate Fashion Week is the best place to do it. You’ll find up-and-coming designers offering visions of the future, alongside young session teams creating hair styles to complement the looks. At the Central Saint Martins BA show, the hair was as varied as the clothes, as the L’Oréal Professionnel Portfolio Session Team created tiny buns, wet looks and neon wigs. At Graduate Fashion Week, 25 L’Oréal Professionnel Portfolio hairstylists worked tirelessly backstage to create slick, knotted catwalk looks for 22 shows, which featured the work of more than 1,000 young designers from colleges across the UK. With styling directed by Luke Pluckrose (Saks) and Ellenora Dean (Percy & Reed), the event culminated in an awards ceremony and runway show, attended by the likes of Henry Holland, Alesha Dixon and Hilary Alexander.
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#CHedit MY month
AHEAD What July/August has in store for...
MATT ROBINSON MISTER ROBINSON’S BARBERSHOP
FRANCESCO GROUP CELEBRATES AWARDS ALL 41 FRANCESCO GROUP salons and academies gathered at the International Convention Centre in Birmingham for the 2017 Francesco Group Awards, which saw Newport taking home Salon of the Year. The evening began with the Creative Team showcasing new collection, Bohemian, while awards were presented by company directors Craig Davies and Yogi Parmar, Victoria Taylor and Anya and Mia Dellicompagni. Anya, Francesco Group’s director of hairdressing, said: “Every year the standard of work exceeds our expectations. We have an extremely talented team here at Francesco Group and everyone who entered should be proud.”
£1, £1261
Is the annual amount spent per person in Coventry on their hair and hair care products, the highest amount per person per city in the UK, according to TotallyMoney.com. Swansea was second with £1,020, and Leeds at £1,014. Aberdeen had the lowest overall spend, at £648 per person per year.
I’m ridiculously excited to be on the panel for The Coterie event alongside some inspiring industry figureheads, and I’ll still be celebrating finalising for Most Wanted Male Grooming Specialist! I’m also going to visit Moscow with American Crew and fellow Crew Elite member, Baldy. We hope to inspire our Russian friends.
MARK IZZARD FRANCESCO GROUP BRAMHALL
I’ve just opened up my Francesco Group franchise in Bramhall. To celebrate, we offered our first 100 clients a complimentary cut and finish, which helped create a buzz about the salon and my team. We have the Bramhall Festival coming up, where we will be hosting a pop-up braid bar, and we will have an official opening evening in the salon.
KATIE ALLAN CHARLES WORTHINGTON SALONS
MEET MR. Q! Time is always ticking, particularly for the busy in-salon colourist. With summer here and highlights the most requested colour service, meet new Spectrum from Affinage, which can lighten hair in no more than 12 minutes. Yes, 12. Its ammonia-free, can lift up to five levels and includes six toners. You might just win back your lunchtime yet!
Need a new man in your life? Meet Mr. Q, Creative HEAD’s new quarterly men’s title. He’s intelligent, actionpacked and is waiting to say hello at page 50
It’s going to be busy with the release of BE Colourful from our VIBE collection and featuring our Appliqué colour technique. I have education dates with L’Oréal Professionnel and we’re holding regular masterclasses in salon. We’re also recruiting so I hope to be adding to my creative team!
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Why should women have to act their age? Meet Age Denied by TIGI copyright©olour, 14 pre-blended shades with a natural base and featuring the Age Denied Rejuvenating Complex.
IN-SALON SERVICE 0844 844 0944 tigiprofessional.com/ colour
Woah there – the Denman Edge Tamer is perfect for unruly curly hair, thanks to the curve formation of the soft boar bristle. Tresses be tamed!
RRP £12
028 9146 2141
denmanbrush.com
Bumble and bumble Hairdresser’s Invisible Oil Cleansing OilCreme Duo is a low-foam cleanser and moisturising creme, packaged in dual chambers. It’s perfect for a gentle wash for dry hair.
Don’t gamble on style – opt for the Style Masters Double or Nothing range from Revlon Professional. Choose from primer and shine serum, Brightastic; restyling wax Endless Control; straightener Lissaver and volumising dry shampoo Reset.
RRP FROM £10.90 020 7391 7440 revlonprofessional.com
Perhaps the biggest complaint from colour clients is the fade between appointments – they need a little something to keep their colour looking beautiful. Well, we think Kérastase might be onto something. It’s upgraded its Reflection range and has introduced new Touche Chromatique, the first “ink-in-care” for coloured hair. Available in four tones – Cool Blond, Cool Brown, Copper and Red – they help to revive colour between appointments for customised shade supremacy. Just blend 10 drops with 15ml of the Reflection Masque and leave on for five minutes. Et voila! Colour is revived, while hair is shiny and soft. RRP FROM £18.62; TOUCHE CHROMATIQUE £29 0845 600 0122 kerastase.co.uk
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To coincide with the Kerasilk Control De-Frizz Service from Goldwell, there’s new De-Frizz Primer and Humidity Barrier Spray to keep hair smooth and glossy. Perfect for a hot summer…
RRP £21.50 EACH 01323 432100 goldwell.co.uk
Client craving Malibu waves? Then show them what they can do with the Tangle Teezer Blow-Styling Round Brush, pronto!
RRP FROM £17 020 7738 4458 tangleteezer.com
bumbleandbumble.co.uk
IN-SALON SERVICE 0800 3286920
RRP £12.95 020 7845 6333 fudgeprofessional.com
RRP £24 07747 648935
Schwarzkopf Professional’s IGORA ROYAL Absolutes has four new pre-mixed, on-trend shades that are perfect for the over-40s client.
For those light-haired lovers who are forever battling brassiness, salonstrength toning spray Clean Blonde Violet Tri-Blo from Fudge Professional is an instant cooler for ashier tones and happier blondes.
A grey-blue platinum base gives the new Vero K-Pak Color Age Defy Natural Platinum Ash Series awesome cooling power.
IN-SALON SERVICE 0845 071 2326 joicoeurope.com
Hair can burn just like skin when unprotected, so recommend Sun Shield from Philip Kingsley. It guards against colour fade and diminishes damage caused by UV rays, chlorine and salt water.
RRP £22 020 7237 7100 philipkingsley.co.uk CREATIVE HEAD
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#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
LAUNCH OF THE MONTH
Infused with natural sugar, Neon from Paul Mitchell is a little sassy and a little sweet – perfect for Generation Z. There’s a shampoo and conditioner, alongside four styling goodies – Sugar Spray Texture Spray, Sugar Twist Tousle Cream, Sugar Cream Smoothing Cream and Sugar Confection Working Spray. But it’s more than just a styling range, it has a tougher side, too – Neon focuses on inclusiveness, individuality and building selfesteem, and has teamed up with The Diana Award’s charity, Stand Up To Bullying, to empower young people to tackle bullying in their schools and communities. Let’s hope this candy crushes the bullies...
RRP FROM £4.95 0845 659 0011 paul-mitchell.co.uk
IT’S ALL ABOUT... DUST New to the Mode range from Affinage is Wonder Dust Mega Volume Powder, a style reviver that works in seconds to give incredible root lift, volume and texture.
RRP £12.30
01794 527111
affinage.com
CREATIVE HEAD
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For perfect body in a bottle, grab Liquid Dust from Unite – it has a built-in ‘memory’ that reactivates each time you tinker with the look you've created.
RRP £20 0845 034077 unitehair.co.uk
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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON
IN ASSOCIATION WITH
SPOTLIGHT ON SUMMER
ARE YOU #SUMMERHAIR READY? WITH BEACH SEASON around the corner, now is the time to take your clients a shade lighter or try a new must-have hue in their hair. We know that clients worry about damage during the lightening process, so ensure you protect and strengthen
their hair with Smartbond. Take a look at the new Blonde Edit service menu by L’Oréal Professionnel, which showcases the new must-have looks for the season. So get your clients #summerhair ready, right now!
BRONZED BLONDE
PLATI NUDE
by SALLY MONTAGUE HAIR GROUP, DERBY
by TOMMY’S, CHESTER
BLUSHED BLONDE by TONI&GUY, LONDON
This is an ultra-soft freehand service that will give your client that understated ‘been on vacation’ bronzed glow. Honey caramel tones have never been so en vogue!
This is a fresher take on the platinum white trend – the crisp champagne hue is a softer and more wearable shade for clients. Truly bright and beautiful!
This offers your clients just a hint of rose, a sophisticated alternative to pink hair that is taking Instagram by storm this summer. Just remember the hashtag #blushedblonde!
HOW TO GIVE A SMART CONSULTATION YOU KNOW HOW important the consultation is – it’s where an incredible 90 per cent of sales happen. But, while 97 per cent of stylists say they perform a full consultation, only seven per cent of women say they get one* – what’s going wrong? It’s the key time in the salon to understand your client’s needs and the perfect moment to introduce Smartbond. And you
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can do this in three steps:
SMART Question – start with an open question to discover their true feelings. “How do you feel about the condition of your hair?”. If your client is happy, Smartbond would be perfect to protect hair during all technical services. But for those who are unhappy, Smartbond can hold the key to softer, stronger, shinier hair.
SMART Sell Have a short script to tell your clients about Smartbond. Here’s an example: “L’Oréal Professionnel Smartbond is an innovative service, which I recommend adding to your colour today. It prevents breakage and protects your hair from the inside out. SMART Close End with a closed question: “Shall I add Smartbond to today’s service?”
CREATIVE HEAD
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THE IL A T E R
THE PLAN
CR EATIV E HE AD AD VE RT OR IAL
{
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Bring it all to life Want to boost your business and your turnover with Smartbond? Follow our three-step plan 1) Incentivise your team: Your staff create the client experience and are the heart of your business. Get the best out of them and offer incentive schemes.
IF YOUR CLIENT has chosen to have a Smartbond service, don’t forget to recommend Smartbond Step 3 – if they use it once a week at home, they’ll see all those fabulous benefits last even longer! It’s a little insurance policy for great-looking hair.
3) Increase in-salon visibility: Make Smartbond visible at every step of their salon journey. Start with an eye-catching window display and think lookbooks and service menus inside. And don’t forget to have Smartbond Step 3 on show in the retail area.
SMARTBOND SERVICES
}
GET SMART WITH SERVICES
FROM BOOSTED SERVICE income to colour clients loving softer, stronger, shinier hair, Smartbond from L’Oréal Professionnel has made quite the impression since its launch.
Add Smartbond to any of your colouring services for added protection, making it a Smartcolour!
CREATIVE HEAD
020-021_Colour Consultation July/Aug.indd 2
Try the diamond clear top coat Smartgloss, the must-have service for those wanting a mirror-like finish.
And it gets better… L’Oréal Professionnel has customised four services with Smartbond to help upgrade your clients’ locks to the hair of their dreams – stronger and gorgeously glossy!
Use with your client’s regular cut as a standalone 15-minute treatment – it adds shine and prevents damage.
And now, you can also add Smartbond into any texture or straightening services to get ideal condition each time.
*Source TNS study on “Women and hairstylists” in four countries 2012/data Client Wave panel UK 2012.
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2) Improve your client’s loyalty: While encouraging them to make an appointment as soon as possible. Why not offer a loyalty card?
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#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? I read an article that hairdressers were the happiest employees, and my life’s ambition is to be happy, so it all started from there! At 16 I got a part-time job while at school, just to see what hairdressing was like. I knew I wanted to work in a fast-paced, top London salon. I went for 30 interviews, Brooks & Brooks was my first trial day, I went for a few more after but I knew Brooks & Brooks had my heart!
R I S I N G S TA R
DARCIE HARVEY
AGE: 20 SALON: BROOKS & BROOKS
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I have so many amazing memories already! The night before assisting Takuya Morimoto [former It Guy, session stylist and Brooks & Brooks stylist] for Paula Knorr’s London Fashion Week show was one. The whole team stayed at an Airbnb house, played loud music and experimented with different textures on head blocks. Most of the team were Japanese and didn’t speak English, but no words were needed – it was all about hair! WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME? Probably to have my own salon I want everything. I want to be a really strong and to put on my own show, precision cutter, do the biggest blow-drys. a bit like Brooks & Brooks I want to be an educator, in and out of the Unveiled. Sally and Jamie salon. I want to be a part of the Brooks & Brooks got the whole team Brooks Artistic Team. I want to be working involved. I’d love to throw with photographers, stylists, make-up artists, myself in the deep end, and designers, magazines, models... I want to really push the whole team make breathtaking collections that people to the max to get the best think: “How did she do that?” I want to be the work out of them. Sally and lead hairstylist for shows at LFW. Basically, in Jamie produced a spectacular 10 years’ time, I plan to be living the dream. show and the whole team left feeling amazing. It must be an incredible feeling for a boss! 22
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Inside story TINT LEEDS
TWO YEARS IN the planning, former It List It Guy Matthew Sutcliffe has unveiled Tint with co-owner Steven Whiteley. Based in an old office supplies store, it’s taken six months of revamping to hit that Swedish-designermeets-photographic-studio vibe (local branding agency Golden has helped, too). Introducing a huge window has welcomed in more light, a key concern. “A salon has to be about both the client and the hairdresser,” says Matthew. “It has to be a good place to do hair.” And that it is, thanks also to the modular approach they’ve taken to the interiors, ensuring everything can be unplugged and reordered. Chairs from Salon Ambience and lights by Tom Dixon also give it a clean, modern edge, and we love the enormous reception desk – just don’t tell anyone it’s made out of wood from Costco. “When it’s your first salon you save money wherever you can,” he laughs.
HOT BUYS
now open
UNDER THE DOME
This one is quite literally hot – Infrared from Pietranera is a technical heating lamp, height adjustable to ensure they work in however much space you have. They look great too; choose from classic white, red, and black or go metallic with gold, silver or copper. £375+VAT 020 8903 0002 lsehair.com
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KEATS HAIR HAMPSTEAD
Spacious, chic and beautifully designed, Keats Hair is all about five-star service in one of London’s most bouji neighbourhoods.
CREATIVE HEAD
26/06/2017 11:11
CR EATIV E HE AD AD VE RT OR IAL
Against the clock
The need for speed in the salon has never been more important, which is why you need the new-look Spectrum lightener by Affinage
WHAT CAN YOU do in 12 minutes? Have a quick peek at Instagram and Facebook? Make a cup of tea? Paint your nails? Now you can lighten clients’ hair with Spectrum by Affinage. The multi-tonal lightening system is a quick and easy on or off-scalp lightening system that lifts and tones the hair in one step in 12 minutes or less – perfect for today’s busy client. Whether you want to create cool icy tones or give clients’ hair a sun-kissed look, Spectrum allows you to do it all in one easy process without compromising the condition of the hair. With new-look packaging and improved ammonia-free formulations, Spectrum lifts up to five levels and can cut through tints while being gentle on the hair and scalp. This is due to DATEM PLUS technology, which ensures the hair lifts up to five levels, resulting in stunning fade-resistant colour. The toners are a mix of warm, neutral and cool. Warm toners provide natural-looking highlights by enhancing the
warmer shades in the hair; while the neutral toner enhances the underlying natural tones in the hair for beautiful, sunkissed effects; and the cool toners subdues warm tones, maximising the lightening effects. As Spectrum lifts and tones at the same time, express colour really has never been so easy. So whether you choose balayage, use foils or lift your client’s hair all over, Spectrum can do it all – and in the time you need it finished in.
Lighten clients’ hair in their lunch break with Spectrum. For information, call 01794 527111 or visit affinage.com CREATIVE HEAD
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FROM INSIDE
THE SALON KEVIN FRANKS
NOVO HAIR AND NHF MEMBER When I first started as a salon owner I used chair renting, but about 20 years ago switched to having employees. I can see why self-employment is attractive – those salons don’t have to worry about employer National Insurance contributions; administering PAYE; paying a pension, sick or holiday pay; even paying them the National Minimum Wage. They can keep below the VAT threshold, too. In reality there’s no difference for clients. It’s hard competing; it doesn’t feel fair that a business trying to ‘do the right thing’ in terms of how it’s run should effectively be penalised. But my business only really started to grow once I began to employ people – we now turnover £1m. The culture is so different; you have an active interest in developing your staff, you take responsibility. We’ve won many awards for training and we have our own development programme. We’ve had trainees become managers and then stakeholders in Novo Hair, too.
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THE BUSINESS EDIT
IS THE GIG (ECONOMY) UP? SELF-EMPLOYMENT works well for many within the hair industry, and a new NHF survey has the results to prove it (see page 33). But it’s also clear there are plenty of salons who resent it as a business model – those who choose to employ staff would like a much more level playing field. Many see chair renting as an excuse for business owners to gain an unfair competitive advantage, chiefly by skirting tax and employment responsibilities. It’s why the government has been compiling its Review of Modern Working Practices, an investigation into the ‘gig economy’ after high-profile cases involving companies such as Uber and Deliveroo. Research by the NHF in 2016 illustrated that 48 per cent of people working in hairdressing are self-employed. According to the new survey, the main reason for employers to use self-employed people was the savings that can be made on areas such as holiday pay, maternity/paternity leave and pensions. When it came to the workers, many self-employed respondents said they preferred working this way because of the freedom and flexibility it gave them – 69 per cent said they were “absolutely fine with being self-employed, it works well for me”. Yet salon and barbershop owners who preferred to use employees complained strongly that they felt disadvantaged. One salon owner who responded to the NHF survey, said: “Employing staff makes it harder for us to operate and offer competitive pricing. Wages, taxes, pensions
and holidays have to be taken into account.” Indeed, VAT was the main issue – a selfemployed person working in a salon is, from a tax perspective, a single ‘entity’ and unlikely to exceed the VAT threshold. And although evidence was anecdotal, many respondents argued that plenty of self-employed chair renters take cash-in-hand payments that were not declared for tax purposes and, in turn, damaged the reputation of the industry. Add to that the investment that salons make in their own employees through staff training, and many felt the lure of self-employment meant they didn’t get to see any return. So where do we go from here? The NHF is calling for a number of changes, starting with a reduction in incentives that encourage ‘bogus’ self-employment. This will mean less temptation for unscrupulous employers to effectively ‘impose’ self-employment on their workers to reduce costs or admin headaches. Where self-employment is a genuine choice, the NHF is also asking for a legal contract between the business owner and the selfemployed worker that clearly sets out rights and expectations, ideally supported by a government-backed Code of Practice. There’s also concern regarding the uniform rate of VAT and a single threshold. Unlike capital-intensive businesses, which can claim VAT back on the purchases they make, for businesses that are labour-intensive (such as hairdressing and barbering) the biggest cost by far is wages.
CREATIVE HEAD
26/06/2017 11:14
CR EATIV E HE AD AD VE RT OR IAL
The future is now Haven’t got a pension scheme for your employees yet? There’s no need to panic – Opt Pensions is here to help
PENSIONS MAY NOT be the most exciting thing to think about but they are incredibly important, especially as your business is now legally required to provide a scheme for your employees. Not sure if it includes you? The government considers any business that employs just one person aged over 22 and earning more than £10,000 a year as requiring a pension. The arrival of pensions autoenrolment started with the UK’s biggest companies back in 2012, but there are still 800,000 employers due to ‘stage’ (the date an employer must comply with auto-enrolment) this year. However, statistics show that between 20 per cent and 40 per cent of businesses leave it to within a month of the deadline or miss it altogether. If this is you, the first thing to do is
not to panic. Then, seek help. There is a daunting array of pensions out there, but you can’t go wrong with a straightforward scheme that’s costeffective and easy to set up – exactly what Opt Pensions offers. The firm can provide an auto-enrolment scheme for your business for as little as a £145 fee and £15 a month, depending on the number of employees and set-up fee. You’ll also receive face-to-face support (should it be required) while a dedicated team will make enrolment as easy as possible. There’s also free online training to help you find out all you need to know about setting up a scheme – you couldn’t wish for more support! Planning for the future just got a whole lot easier with Opt Pensions.
To find out more, call 01799 581200 or visit optpensions.com CREATIVE HEAD
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26/06/2017 11:15
#BusinessEdit
The Numbers Game MALE GROOMING
As the launch of Creative HEAD’s Mr. Q brand illustrates, the male grooming boom isn’t dissipating, but our Reader Panel was divided on if male clients needed a separate area. “There’s no crossover for male and female clients, they have their own areas and staff, which works well,” says Isaak Brading at Mod Salons, while Victoria Stevens at Tops Salon explained: “We used to have an area with clippers and manly posters and they didn’t like it, they wanted to be in the main salon.” They also have a better understanding of what they want: “Guys are asking for more technical things now, not just ‘the usual’,” says Emma Simmons from Salon 54. “They’ve got more clued-up.”
8.6%
88%
of salons believe men are more loyal clients
offer or intend to offer additional services
34%
agree men are more likely to spend on retail
Word of mouth Facebo ok Twitter
We have just launched an app that you can book through. A lot of guys book online, about 55 per cent (way more than the ladies), and my intention is to push for everyone to book that way. I find men are much more tech-savvy ISAAK BRADING, MOD SALONS
WAS THE AVERAGE RETAIL IN MAY TURNOVER
£46.92
WAS THE AVERAGE CLIENT SPEND (EX. VAT)
13.7%
40%
Mo st effect ive met hods of mar ket ing to men:
AVERAGE TOTAL CLIENTS WERE NEW CLIENTS
BUSINESS IN MAY 2017 COMPARED WITH APRIL 2017?
declining
steady 12%
BUSINESS IN MAY 2017 COMPARED WITH MAY 2016?
declining
12%
18%
growing 76%
steady 6%
growing 76%
Men are taking much better care of their image than 10 years ago, so now is the time to invest in the male market. On the whole, the male average bill has grown by 4.96 per cent in just three years. Salons need to train up and expand their horizons to include this burgeoning sector to boost turnover. The first step in this process is to get a precise analysis of your salon figures and for this a good management tool is indispensable. The best programme on the market is Merlin from Ikosoft. The second step in tapping this market is to branch out with new services and offers, with the goal of encouraging your clients to go beyond a simple cut and finish, with services such as beard-colouring or male-oriented retail products. Finally, you need to keep hold of your men once you’ve got them, with targeted marketing using a programme like Merlin to squeeze every last drop from your client data. Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com
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Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES
CREATIVE HEAD
23/06/2017 16:40
Look to your future... Celebrating 30 years of innovation, collaborations, industr y excellence and world class training, Charles Wor t hington Salons are looking for talented stylists, managers, apprentices and receptionists.
Contact careers@charlesworthingtonsalons.com
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14/06/2017 20:13
Change the system, change the result with 3·6·5 Education!
Life is a journey not a destination 3·6·5 is subscription based salon business coaching, providing powerful resultsfocused salon business education for Salon Owners, Managers, Stylists, Reservationists and Future Professionals. Our programme is ever-evolving to support you with the right tools to tackle key challenges that businesses like yours often face on the high street, steering you towards a stronger, more profitable future. The programme is delivered by our team of expert salon business coaches who have faced these challenges firsthand and overcome them within their own teams. Our knowledgeable team can help you measure the reality of how your business is performing and coach you on how you can drive it forward. 3·6·5 is a membership club with personality; you will benefit from meeting like-minded people in your industry who face similar trials in today’s economy but who know that dealing with them is perfectly possible. 3·6·5 is one of the many brands represented by The Distributor of Choice Salon Success.
Call today 0845 659 0015 30-31_KenWest.indd 1
HAVE WE GOT TRAINING WRONG? LET’S START AGAIN IF WE WANT PEOPLE TO ASPIRE TO BE HAIRDRESSERS, IS NOW THE TIME TO REVOLUTIONISE TRAINING? ASKS KEN WEST KEN WEST IS DIRECTOR OF BUSINESS EXPERTS 3•6•5
THERE IS NO RIGHT OR WRONG but there is definitely different, and what I always like to do is to challenge your thinking. What I want to do now is challenge the thinking of our industry as a whole. Last year at Salon Smart I started to make people think about the type of people they take on as trainee hairdressers. Traditionally, salons have taken on school leavers – but why should that be? We followed up this discussion at Salon Smart this year and many salons have changed their thinking. So, if we can change who we train, then why not how we train? Traditionally we have ‘trained’ people on apprenticeships for three and sometimes even four years. Three or four years of low pay and hard work for them, and three or four years before they can produce a meaningful income in their salon. But why does it need to take so long? The generation we are working with expects everything now; they are used to getting things quickly and they want to be able to live a life equal to their peers. I was talking to a young man recently who was getting depressed by the fact that he was in the third year of his training and yet was still earning way less than his friends. He could already see that when he finally qualified, his earning potential would still lag behind. So, why does it take so long to train? Most apprentices receive one day of practical training a week. They probably
CREATIVE HEAD
26/06/2017 15:06
WITH PRICES STARTING FROM JUST
£142 +VAT
PER MONTH To fully understand how 3·6·5 can help you and to start your journey to a stronger business, we invite you to join us at a 3·6·5 Salon Management Masterclass.
do this 48 times a year. That’s 144 days in three years. That is just under 29 weeks of training… so why does it take three years? I believe that there are two aspects to training – learning the practical skills and getting a qualification, usually an NVQ of differing levels. What I don’t understand is why the paradigm of delivering the latter has to control the pace of the former. It also takes three years because the rest of the time these apprentices aren’t training but carrying out mundane tasks in the salon. Do you think this is how an accountant trains, or a doctor or a dentist? And we wonder why we are not respected as professionals… Wherever I go, salon owners are moaning about the lack of qualified stylists and the shortage of apprentices – yet what are we doing that is drastically different to rectify this situation? I realise that what I’m saying will ruffle some feathers and upset some people. Feather-ruffling I’m happy to do, but upsetting people is not my intention. My intention is to make people think, as if we were starting from scratch. There is a problem – how can it be solved? We have a shortage of stylists, so how quickly can we train them? Forget our existing systems and paradigms and create new ones. What I do know is that nothing is as certain as change and I’m already talking to some big industry players about how we could re-invent the way we train. It won’t be easy, and there will be many hurdles along the way, but success is never easy. If you only do the easy stuff then you’re never going to become a market leader or a winner. Who ever makes this work could become the go-to employer or the go-to training provider in our industry. I believe it will happen… it has to!
This is the first step to driving your business forward, where the 3·6·5 expert salon business coaches will deliver a day and a half of essential information to challenge your thinking and provide you with practical ideas to take back to your salon and implement immediately. You will also have the opportunity to spend time with existing members and our expert coaches to share further how 3·6·5 can help you and your team to grow. We guarantee that you will find the investment of just £199 + VAT including overnight accommodation worthwhile, and if not, we will happily refund you the cost excluding hotel accommodation.
the only thing we don’t coach you is how to cut hair.
PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com
CREATIVE HEAD
30-31_KenWest.indd 2
Successful Business Coaching for Salons
visit us online 365saloneducation.com 23/06/2017 16:38
#BusinessEdit GARRY CRACKLE OPT PENSIONS
WHAT DO SALONS NEED TO KNOW ABOUT PENSIONS AUTO-ENROLMENT? The law on the employer duties and safeguards commenced in July 2012 making it an employer’s duty to automatically enrol certain workers into a workplace pension. Individuals who earn £10,000 and above per year and those who are 22 to state pension age fall into this category. Employees not in this category can ask to be enrolled into a scheme.
HOW DO YOU HELP FIRMS SET UP PENSION SCHEMES?
At Opt we have an easy to set up scheme for employers on our online system ROOT. We provide telephone training on how the system works. Our regional development managers will visit the employers and answer their queries or help set up a scheme on our system should the need arise.
WHAT SUPPORT IS THERE AFTER THE SCHEME IS LIVE?
Our trained and dedicated staff will help answer all your queries once the scheme is set up. Whether the question is regarding your pension set up, login details, opt out, transfers etc our staff will be more than happy to help you.
QA
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
DENISE MCADAM, CELEBRITY STYLIST What’s been the highlight of your career to date? @misterhaircare So many! One highlight has to be when I was invited to do a Sarah Ferguson’s hair for her wedding to Prince Andrew. I worked with the photographer Albert Watson and late Jane Packer, who helped me create flowers for the hair to go down the aisle, and we had 80 seconds for the quick change as the bride returned in her tiara. The curls were easy… I was the Queen of Curls! What’s your top tip for someone starting out? @MyFaceHub Researching a good apprenticeship that offers you the opportunity to go to college or a salon academy, make a presence within the industry by entering competitions and learning to be the best you can be. Hairdressing is not just a job, it’s an incredible career that can take you all over the world if you work hard. Working 9 to 5 does not exist in this industry. What is your take on women in the industry – why does a glass ceiling still seem to exist?
@spencerscissors
When I started out it was very much a male-dominated industry, which made me more determined. When I joined Michaeljohn in 1979 I was the only female session hairdresser. Now, times have changed. Women in the industry are making hairdressing a career and not just a job that fitted in around a family. Inspirational woman like Rita Rusk, Jo Hansford, Jennifer Cheyne, Beverly C and myself led the way for women in the ’80s and it was tough as it was a boy’s club. However I worked with many of the inspirational male hairdressers who are still at the top of their game today. As the ’90s took hold we had as many newspaper column inches as the men – the media embraced women such as Nicola Clark and Antoinette Beenders, and now we have a talented new generation including the inspirational Sophia Hilton. I do think that the glass ceiling is cracking! Do you have any career regrets? @RadiantHairC Not taking the right advice and spending too much on lawyers… maybe that’s why my daughter has followed a career in law! Next issue: Darren Ambrose from D&J Ambrose. Tweet us at @creativeheadmag
Insider Insight
22%
Supported by
is the average increase in orders a salon receives from optimising content. There are three key parts to creating a great online profile. one, professional photographs to show off your salon. TWO, clear, succinct salon and treatment descriptions. three, a clearly laid out menu to help customers find exactly what they’re looking for. Treatwell has tested these steps on thousands of salons and results prove it boosts bookings, engagement and trust.
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515
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CREATIVE HEAD
27/06/2017 12:03
#BusinessEdit
IT’S THE FINAL COUNTDOWN FOR AWARDS ENTRIES FOR THE new NHF Business Awards will close at 5pm on Friday 28 July – so you need to act quickly! The awards have been launched to mark the NHF’s 75th anniversary and will showcase and celebrate the best salons and their teams around the country. It is open to both NHF members and nonmembers. The awards themselves will take place on Sunday 19 November at the VOX Conference Centre at the NEC in Birmingham. Find out how to enter at nhf.info/nhfbusinessawards
GET SMART ABOUT STAFF ABSENCE THE NHF HAS produced a guide to help business owners manage staff absence more effectively. The NHF Guide to Absence Management sets out the procedures a business owner needs to follow when an employee is absent from work because of sickness, injury or for any other reason. This includes setting out how employees should go about calling in sick, the role of “selfcertification” (or how long an employee can be off before they must have a note from their GP), when Statutory Sick Pay must be paid and for how long, and issues such as how to conduct return-to-work interviews. The guide is STOP PRESS! Finalists for the NHF’s available at Incredibles competition have been revealed! Visit nhf.info/incredibles nhf.info
CHAIR RENTERS ‘HAPPY’ WITH SELF-EMPLOYMENT
SELF-EMPLOYMENT CONTINUES to be popular for workers within the hair industry, with its flexibility outweighing the negatives of loss of benefits such as a pension and sick pay, according to NHF research. More than two-thirds (69 per cent) said they were “absolutely fine with being self-employed, it works well for me”. Their main concerns about leaving employment were losing access to paid sick leave (31 per cent) and not having an employer pension scheme (24 per cent). A total of 15 per cent – and especially those chair or room renting – also complained they felt “treated like an employee but with none of the benefits”. For salon owners, the main reason for using self-employed workers was to save on costs and reduce red tape. But the survey also highlighted how many salon owners who rely on employed staff resented the competitive advantages such self-employment-based salons could get as a result. The results are from a survey of more than 500 hair and beauty business owners, self-employed hairdressers, barbers, beauty therapists and mobile workers, and builds on NHF research from 2016 which found 48 per cent of people working in hairdressing and barbering are self-employed. The findings will be submitted to the government’s Review of Modern Working Practices, which is looking at the rise of the so-called “gig” economy, prompted by court cases involving companies such as Uber and Deliveroo. For more on this topic, see Business Edit on page 26
Salons needed to help homeless women MARTYN MAXEY HAS set up The H.A.I.R Foundation to help vulnerable and homeless women regain their confidence and self-esteem – and is urging other hair and beauty salons and barbershops to get involved. It offers free hairdressing to homeless women via bi-monthly events at his salon, but Martyn – an NHF member who runs Martyn Maxey Hairdressing in London’s Marylebone – wants to build a UK-wide network of salons willing to volunteer with drop-in, day and care centres. “This is more than just a haircut, it is supporting women to take the steps they need to feel good about themselves and be a valued member of society,” explained Martyn. Visit thehairfoundation.org for more information
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD
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23/06/2017 16:28
The L’Oréal Colour Trophy 2017 judges
COMEtogether L’ O R É A L COLOUR TROPHY
Nick Grimshaw
We love the excitement of seeing who wins the L’Oréal Colour Trophy Grand Final, so we couldn’t wait to join 1,300 of the industry’s biggest names and head to Battersea Evolution. There we witnessed the ever-cheeky Nick Grimshaw, a huge catwalk, enormous video screens and the buzz of brilliant video and music content, too. The final is a wonderful way to start the summer with salon owners and their teams taking time to toast everyone’s talent. What also gets those tummy butterflies fluttering are the shows – over the years there have been some jaw-dropping moments, and you can chalk 2017 up to another one for the record books. First was the Expression of Colour Collective – Siobhan Jones of Headmasters; Skyler McDonald from Skyler London; MJ Farmer of Rush Hair; Sarah Clarke-Lees from Saks; Grace Dalgleish of Brooks & Brooks and Andria Kaisharis from Fowler35 – illustrating the vibrantly creative possibilities with #COLORFULHAIR, the new colour launch from L’Oréal Professionnel.
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Siobhan Jones
Expression of Colour Collective
Skyler McDonald
#LCT17
35
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L’ O R É A L COLOUR TROPHY
EARTH, WIND d fire an
For the sheer scale of vision, technique and beauty, the Elements presentation from the Toni&Guy international artistic team will go down in L’Oréal Colour Trophy history. With a wardrobe of custom-made (and utterly breathtaking) Giles Deacon gowns, models came alive under snow and ice with stunning avant garde-tinged textures and sculpture. It was a tour de force from Sacha Mascolo-Tarbuck and her team. Sublime…
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Indira Schauwecker
The Toni&Guy team
#LCT17
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Nashwhite 34-39_LCT.indd 5
Seanhanna Royston Blythe
38
The Gallery Haircutters
It might be the longest running hair competition in the world, but there’s something so fresh about the Grand Final of the L’Oréal Colour Trophy. Celebrating an amazing 62nd year, it showcased the best in UK professional colour skills and creativity. This is a competition that challenges technicians with colours that clients will actually crave, too – no mean feat! Also impressive is the list of the judges queuing up to be a part of it all – think Adam Reed, Trevor Sorbie MBE and Most Wanted Legend, Errol Douglas MBE. Once the winners were unveiled, the dance floor packed out thanks to DJ Jay Harrison. And the party continues for the winners – they’ll now embark on a year filled with once-in-a-lifetime projects. We can’t wait to see more!
The Social
glory
Brooks & Brooks
EDGE OF
L’Oréal Professionnel’s Monica Teodoro
L’ O R É A L COLOUR TROPHY
26/06/2017 15:12
Love The Salon
#LCT17
AND THE WINNERS ARE… L’ORÉAL COLOUR TROPHY AWARD 2017 First place: Linton & Mac, Aberdeen Second place: Brooks & Brooks, London Third place: Simon Webster Hair, Brighton
Simon Webster Hair
MEN’S IMAGE AWARD First place: The Social, London Second place: Brooks & Brooks, London THE L’ORÉAL COLOUR TROPHY STAR AWARD – JUDGES’ FAVOURITE Harriet Stokes, Not Another Salon
Harriet Stokes
L’ORÉAL COLOUR TROPHY REGIONAL WINNERS Northern Ireland – Petras House of Colour, Armagh Scotland – Linton & Mac, Aberdeen North East – Contemporary Hair Academy, Middlesbrough North West – Royston Blythe, Shrewsbury Midlands – Love the Salon, Gloucester Eastern – The Gallery Haircutters, Norwich South West – seanhanna, Bristol Southern – Simon Webster Hair, Brighton London – Brooks & Brooks, London
Linton & Mac
AFRO LOOK AWARD Nashwhite, Leamington Spa
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26/06/2017 15:12
AGE IS JUST A YOU’RE ONLY AS YOUNG AS YOU FEEL, AND NOW YOU CAN HELP YOUR CLIENTS NOT ONLY FEEL BUT ALSO LOOK YOUNGER WITH AGE DENIED BY TIGI COPYRIGHT©OLOUR WHY SHOULD WOMEN have to act their age? We’ve got just the thing to help your clients take control of ageing hair – AGE DENIED by TIGI copyright©olour. There’s no getting away from it – anti-ageing is big business and hair can be one of the first things to show signs of ageing as it usually becomes less pigmented, thinner, coarser and drier as we age. Almost half of salon colour clients are concerned about grey coverage, but all too often colours used on this type of hair are matte and heavy. As a result, women yearn for restorative colour treatments with natural-looking results. While you can’t provide the elixir of youth, you can help your clients’ hair look
rejuvenated and multi-dimensional once more with AGE DENIED. This permanent hair colour range: • Is made up of 14 pre-blended shades with a natural base • Features AGE DENIED Rejuvenating Complex, including three anti-ageing ingredients • Provides up to three levels of lift • Provides up to 100 per cent coverage on more than 50 per cent non-pigmented hair • Has a 1:1 mixing ratio and is compatible with the existing TIGI copyright©olour activator range Help your clients take control of ageing hair with confidence and sophistication with AGE DENIED – because it isn’t about lying, it’s about denying.
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CR EATIV E HE AD AD VE RT OR IAL
SALON SUPPORT The TIGI Colour Education Team is on hand to support salons using AGE DENIED should you need any development of technical skills and further education is available at the TIGI Academy.
AND DON’T FORGET THE TIGI APP 24/7! Created as a further educational tool to provide new ideas and techniques, the latest colour techniques are regularly uploaded, while you can also create and save your own techniques and sectioning patterns. For information on educational support, email maria.carrubba@tigi.com
“AGE DENIED FOCUSES ON THE CORE SALON CLIENT WHO WANTS TO RETAIN HER YOUTH. IT’S ABOUT EMPOWERING WOMEN TO LOOK AND FEEL GREAT AND GIVE THEM CONFIDENCE TO FEEL POWERFUL AND A LITTLE SEXY” ANTHONY MASCOLO, INTERNATIONAL ARTISTIC DIRECTOR OF TIGI For more information call 0844 844 0944, email eu-customerservice@tigi.com or visit tigiprofessional.com/colour. Stay up-to-date on the latest news on social media #14shadesyounger #AGEDENIED 41
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27/06/2017 12:04
TEAM AWARDS BEST SALON TEAM Category sponsor
Cut and Grind, London Larry King, London
Not Another Salon, London Hazel & Haydn, Birmingham
Simon Webster Hair, Brighton
BEST LOCAL SALON
2017 S T S I L FINA D E L A E REV HAVE S E G D U J E H T – R THE WAIT IS OVE LIBERATED AND MADE SCRUTINISED, DE AND WE HAVE OUR THEIR DECISIONSAWARDS SHORT LIST! MOST WANTED d .com/mostwante creativeheadmag ag #MWIT17 @creativeheadm
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Category sponsor
barn//it Hairdressing, Manchester Emma Hellier, Bexhill On Sea Jas Hair Salon, Salisbury
Sally Montague Hair Group, Derby
Sixth Sense Salon, Sutton Coldfield
BEST NEW SALON Category sponsor
Charlotte Cave, London Larry King, London
Matthew Curtis Rosewood London, London Ruffians, London
The Box, London
BEST SALON EXPERIENCE Category sponsor
Electric Hairdressing, Brighton Hare & Bone, London
Not Another Salon, London Paul Edmonds, London Ruffians, London
27/06/2017 12:05
INDIVIDUAL AWARDS MALE GROOMING SPECIALIST
HAIR TREND Category sponsor
Category sponsor
Darren Ambrose, D&J Ambrose
Neil Barton, Neil Barton Hairdressing Jonathan Andrew, Jamie Stevens
Matt Robinson, Mister Robinson’s Barbershop Daniel Rymer, Daniel Rymer Male Grooming Steven Gasparetto, Jacks of London Kevin Luchmun, Kevin Luchmun
Sam Burnett, Hare & Bone Vera Mai Ha, Trevor Sorbie
Harriet Stokes, Not Another Salon
COLOUR EXPERT
IT’S ON HAIRDRESSING’S MOST SPECTACULAR NIGHT OUT
Category sponsor
CREATIVE TALENT Category sponsor
Craig Clark, Stil
Craig Chapman, Craig Chapman
Casey Coleman, Ocean Hairdressing
Vera Mai Ha, Trevor Sorbie
Karine Jackson, Karine Jackson
Robert Eaton, Russell Eaton Cos Sakkas, Toni&Guy
Corrado Tevere, Radio Hair Salon and Gallery
BUSINESS THINKER
Sophia Hilton, Not Another Salon John Spanton, Trevor Sorbie
SESSION STYLIST BY NOMINATION ONLY Category sponsor
Category sponsor
Sophia Hilton, Not Another Salon Dawn Lawrence, Q Hair & Beauty
Alan Simpson, Contemporary Franchising Simone Thomas, Simone Thomas Jane Williams, Reed Hair
AWARD FOR INNOVATION Category sponsor
Tom Chapman for The Lions Barber Collective Phil Jackson for SalonBDi
Caroline Sanderson for Salon Jedi
Chris and Emma Simmons for Haircare Club Abby and Karly Whittaker for The Scrun
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Syd Hayes Lyndell Mansfield James Pecis Adam Reed Anthony Turner
HAIR ICON BY NOMINATION ONLY Category sponsor
Duff y Errol Douglas MBE Sophia Hilton Sam McKnight George Northwood James Pecis Adam Reed Angelo Seminara Eugene Souleiman Anthony Turner Josh Wood
04.09.17 GUILDHALL LONDON
TICKETS SOLD OUT! WAITING LIST ONLY CALL 01434 610940
event
2017
23/06/2017 16:11
U
2017
THE RISING STAR DARCIE HARVEY BROOKS & BROOKS EVIE HEPWORTH BARRIE STEPHEN HAIR JORDAN MASSARELLA NASHWHITE
, H O
YES THEY DID!
BY THE FASHION, N IO AT ER IB EL D F O S FOLLOWING HOUR DUSTRIES, WE CAN IN Y PH A R G TO O PH HAIR, BEAUTY AND LIST 2017 FINALISTS! IT D TE N LE A -T R PE REVEAL THE 30 SU
TEGAN ROBERTSON NOT ANOTHER SALON SAM WILLIAM HILL CUT AND GRIND
THE FASHIONISTA JODIE AUSTEN THE PEACHY STUDIO AMY FISH LARRY KING PABLO KÜMIN EASTON REGAL MIKE O’GORMAN TAYLOR TAYLOR LONDON TOMMY TAYLOR ENA SALON
THE ENTREPRENEUR KATY GRIMSHAW SPECTRUM ONE KATIE HASSALL HAIR HAUS SOPHIA HILTON NOT ANOTHER SALON BENJAMIN HUNT PURE HAIR JENNIFER LINTON LINTON & MAC
event
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23/06/2017 16:11
THE VISIONARY CASEY COLEMAN OCEAN HAIRDRESSING PIERRE GINSBURG ANNE VECK MARLON HAWKINS BROOKS & BROOKS ASHLEIGH HODGES JAMIE STEVENS WILLIAM LAMB DANIEL GRANGER HAIRDRESSING
THE IT GUY
IT’S ON 04.09.17 HAIRDRESSING’S MOST SPECTACULAR NIGHT OUT
GUILDHALL, LONDON TICKETS SOLD OUT!
JAMIE BENNY RUSH HAIR
WAITING LIST ONLY CALL 01434 610940
MARLON HAWKINS BROOKS & BROOKS PATRICK JOHN MADDEN MCDOUGALL RAINBOW ROOM INTERNATIONAL KY WILSON THE SOCIAL PATRICK WILSON OLSEN & OLSEN HAIRDRESSING
THE IT GIRL REBECCA CHANG SALAKO GRACE DALGLEISH BROOKS & BROOKS
SHE’S ALL THAT
...and she’s hosting! Canadian comedian and TV presenter Katherine Ryan @Kathbum
RIA KULIK THE HAIRBANK SHELLEY SUMNER RUSH HAIR MELISSA TIMPERLEY MELISSA TIMPERLEY SALONS
eitlist creativeheadmag.com/th WIT17 @creativeheadmag #M
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event
2017
27/06/2017 14:47
NT VE E E LIV ED BY E U T NIQ ESEN U A PR
nt
e ev
THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75 What guests can expect New hair tricks Quick style fixes ● How-to tutorials ● Expert advice ● Goodie bags with free products
The benefits to you Increased client loyalty Exposure to new clients ● Retail sales on the night ● A chance to show off your skills ● Exposure on a national level
●
●
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●
Sign-up your salon at creativeheadmag.com/store or call 01434 610416 You’ll be sent a Big Hair Do pack containing salon posters, badges for the team, goodie bags and a guide showing you how to organise and promote your Big Hair Do
creativeheadmag.com/events #bighairdo
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L BY BROUGHT TO YOU
E AY
RE
DO
BIG HAIR DO!
NL
INE
.CO
M
ONE BIG 100 SALONS NIGHT WEDNESDAY 27 SEPTEMBER 2017
Throw open your doors to the public for a unique experience evening ямБlled with fun, advice, hair DIYs, playtime with products, and stylist expertise
SPONSORED BY
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23/06/2017 16:05
GLASGOW TUESDAY 11 JULY 7-10PM Bar Soba, Merchant City
ERROL DOUGLAS MBE & KY WILSON HEAR THEIR STORIES, MEET YOUR HEROES!
O FOR £40 TICKETS £25 OR TW tore or call 01434 610416 Buy now at creativeheadmag.com/s
BaByliss PRO Price includes canapés on arrival, drinks all evening and a gift from
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CREATIVE HEAD EDUCATION
education
" ! s r u o y l "Al OUR FEATURED ARTIST IN JULY IS ROBERT CROMEANS
LIVE FROM 1 JULY
Hairdresser, salon owner, platform artist and industry legend, John Paul Mitchell Systems global artistic & business director Robert Cromeans inspires hairdressers around the world with his charming wit, innovative artistry and proven business strategies. Meet him now at Creative HEAD Education
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NOBODY KNOWS MEN LIKE AMERICAN CREW
STYLING
HAIRCARE & BODYCARE
A wide variety of styling products to achieve any look and master every technique, including waxes, pomades, gels, creams, sprays and powders. Paraben-free and water soluble formulas that wash out of the hair easily.
A complete range of hair & bodycare products that are designed especially for men’s skin, hair and scalps. Containing key ingredients that help to stimulate a healthy hair growth without weighing it down. Suitable for all hair types.
SHAVING & SKINCARE
COLOUR
A shaving and skincare range designed to suit every gentleman’s shaving regime. Containing a range of essential oils and ingredients that ensure every product cares for even the most sensitive skin.
A bespoke in salon colour range that subtly blends grey from the hair to give a natural look without any element of brassiness.
Also available in back-bar formats for in salon services.
FRAGRANCE Unique, masculine fragrances that will take you from day to night.
@americancrewuk
TO STOCK AMERICAN CREW CONTACT UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com
THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
to his friends – the new Meet Mister Quarterly – Mr. Q d from Creative bran g men’s grooming and barberin ern and exciting mod very HEAD. We’re here to share a insight, trends, of full ed view on the groom boom, pack shops, the hottest er barb est debate, personalities, the cool exclusive and k wor ic boys’ toys, stunning photograph y quarter, in ever – ’s Men k access to London Fashion Wee y… Enjo D. HEA e ativ its own magazine within Cre
GET SMART
1. 2. 3.
WHAT ALL BARBERS SHOULD DO THIS QUARTER See Dunkirk: Tom Hardy, Cillian Murphy and Harry Styles star in this Christopher Nolan-helmed WWII story of the allied evacuation from the French port in 1940. In cinemas 21 July
Perfect your fades: London School of Barbering has a few spaces left for Clipper Fading Fundamentals, a one week course starting 24 July. londonschoolofbarbering.com
Visit Creative HEAD Education: Check out Most Wanted Male Grooming Specialist, Chris Foster, as he becomes our Featured Artist for August! Throughout August, creativeheadmag.com/education
YO TO U NE ME ED ET…
welcomes you…
DAREN KENNY AKA Baldy of Baldy’s Barbers, UK lead educator for Andis
Describe yourself in five words. Husband, father, friend, introvert, extrovert. Why are you known as ‘Baldy’? When I opened a new shop in 2000, I wanted to create a shop and a character. I was once handed a flyer in the late ‘80s and it said: “Who is Albert Turkey?” It made people curious so I did a similar thing: “Who is Baldy?” People then associated the name with me and Baldy was born! What’s exciting you about British barbering right now? I love the wave of young, talented barbers coming onto the scene. They’ve started to push the boundaries and that makes everyone up their game. There’s a massive emphasis on styling as well as the cut. The barber that inspired me is… I hate to say this, because he’ll never let it go! Kieron Price, AKA Kieron
the Barber, because he taught me ‘don’t ask, don’t get’ and how to use social media to help me build my brand. I admire him greatly. Who should we get to know? Alan Beak has always been one of my favourite barbers, Ryan Cullen always puts a new spin on things, and I’ve always got to go classic with Frank Rimer. If I could change one thing… Now it’s become its own beast, I would love barbering to get the same respect and accolades as hairdressing. It’s no longer just male grooming, it’s grown into the barbering industry. You might not know this about me… I still ride a BMX bike and I’m nearly 50 years old! Say hello to me at… @baldysbarbers
ON THE COVER Hair by Denis Robinson, Ruffians creative director, and the Ruffians Art Team. Photography by Chris White
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54%
NEW GROOM ROOM 18Fourteen, Stanmore
of barbers’ clients aged 18 to 40 would prefer to book online or via a smartphone app, rising to 66 per cent in London SOURCE: A poll of 1,200 people by software firm Mojo and The Bluebeards Revenge
Wondering about that name? This male grooming haven uses the owners’ dates of birth to form its moniker. It prides itself on offering the solutions to men’s needs – barbering, facials, waxing, manicure, pedicure and body treatments, and clients can choose from a range of drinks including beer, coffee or even a nice single malt. Chaps can relax in luxurious Takara Belmont chairs, or on the REM couch, supplied by LSE.
Wahl is unveiling Men’s Method, a unique college training programme that combines the history of men’s hairdressing with contemporary salon techniques, with a limited number of Wahl Men’s Method UK Training Academies approved each year. To see more, visit mensmethod.co.uk
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ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP Redesigned and reformulated, label.m’s Texture Wax Stick is now softer on contact and perfect for those who hate mess. It’s totally flexible and can be built up as needed.
With tonnes of brands in one place, Basin St from Salon Services is your new destination for essentials.
RRP £11.50 01753 612090 labelm.com
It’s not just about hair… American Crew’s All-in-One Face Balm Broad Spectrum SPF 15 helps prevent irritation from shaving and fights the signs of ageing. Just use after shaving or as a daily moisturiser.
RRP FROM £16.50 020 7391 7440 americancrew.com
From £1.99 0330 123 1907 salon-services.com
New groomers from TIGI’s Bed Head for Men include Lion Tamer beard balm and Mo Rider moustache crafter.
Neal & Wolf has unveiled five new products designed exclusively for men and male stylists. Check outs its new Alpha Club too, a unique online society to give men style advice.
RRP £12.95 each 01282 444 900 nealandwolf. com
RRP from £9.95
£84.99+VAT
0844 844 0944 bedhead.com
Breathe new life into your interior with the Horizon barber styling unit from Salon Ambience.
PROMO PRICE £847 (RRP £1,599) 07554 990965 salon ambience. com
With XTR technology and a magnetic motor, this revolutionary ProAlloy clipper from Andis is powerful and quiet. An all-round star! andis.com
Use talc in the shop to reduce skin irritation? Try The Looking for the perfect Bluebeards Revenge’s chair for your grooming Talc for Men. retreat? Then cast your eyes over the smooth lines RRP £9.99 of the Pietranera OM-X 01752 898191 Unisex Optima chair. It can bluebeardsbe upholstered in a wide revenge. selection of finishes. co.uk
£1,500 + VAT 020 8903 0002 lsehair.com
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#TRENDING Anna Chapman
KTZ S/S18
London Fashion Week Men’s Session stylist Anna Chapman has been building her portfolio with incredible men’s work ever since she won the It List Fashionista title in 2013. For S/S18, she had the opportunity to lead her first show, working with KTZ. “It was amazing to work with the brand – it is young and cool so it was really exciting to be asked to collaborate,” she says. “The collection’s inspiration came from the designers’ interpretation of the Lord of the Flies and there was a rebellious, dirty punk vibe running throughout.” Using L’Oréal Professionnel Tecni.ART Pli on damp hair before using Infinium hairspray with a dryer and finishing with Tecni. ART Density Material Wax. Anna adds: “I was so excited to lead my first show – it was a proud moment. I hope it’s just the beginning…”
Images courtesy of L’Oréal Professionnel Mister Quarterly 07
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HAVING FOUNDED AMERICAN CREW 23 YEARS AGO, DAVID RACCUGLIA IS A BARBERING LEGEND. AS CREATIVE HEAD LAUNCHES MR. Q, WE ENJOYED AN EXCLUSIVE AUDIENCE WITH HIM TO DISCOVER HIS INSIGHT ON CREATING AND NURTURING A BRILLIANT MEN’S BUSINESS…
HOUSE OF
DAVID Today’s world is about having a culture you can talk about with pride. That’s what makes somebody interested in you. You have to resonate with someone’s style. It’s very saturated now – when I launched American Crew there were almost no products on the market for men, no professional products for sure. We’re the same company we were 23 years ago. We don’t change, we adapt. Launching something on a shoestring today is not only possible, it’s likely. But you have to speak for your consumer. The world is waiting for the Next Big Thing. You can communicate through social media, set up a soapbox and see it go viral potentially for nothing. There’s a certain brilliance and understanding of getting your message out there. That opportunity didn’t exist when I started; that alone gives you a leg up in this world. You have to have something that’s going to benefit others
in order to be successful. You need a good location, a good team, skills. People look for a quality of life when choosing something like a restaurant or a salon. We want to feel at home, and if you create a barber shop that gives your customers and employees an incredible quality of life, you’ll succeed. You have to be a decent businessman to stay in business – the key to that is making more money than you spend, and making enough to live off, it’s pretty simple. But that’s not enough to make your mark somewhere. Be really good, really authentic and give your employees a good quality of life, as well as yourself. That sounds easy, but it’s not. The two words that make everyone – consumers and staff – happy are ‘needed’ and ‘appreciated’. It’s a huge part of the culture to get right. And the product that you create has to be authentic, it has to cut hair properly, make it better, but it’s all about giving somebody something that they want and need. Timing and understanding, there’s a lot to it.
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Men want to go to a barber shop. Is that going to go away? I doubt it. When I started American Crew, you still had old men smoking in barber shops. You had the odd amazing place, but today it’s part of our culture. Sometimes things just come back because they were needed and they were missed. Men want that barber shop culture now – they want to go somewhere and get their hair cut in an environment that makes them feel masculine, then get out of there and hit the road. The youth of today is being raised in that culture, walking to the barber shop holding hands with their father. That memory will resonate. You have to have passion for your idea – although ‘passionate’ is an overused word. You can be blindly passionate and clueless. It takes research and love and an understanding of history. Like anyone on a mission, you need to go on tour. You have to spread your gospel. One of the greatest things I had was a mentor – I thought Horst Rechelbacher, [founder of Aveda] was one of the most amazing men on the planet. I idolised his life – he loved art, he was smart, he read the Wall Street Journal and he was a hairdresser. He had a lot of good things to offer to a young, ambitious guy. You can’t be a perfectionist. If you are, you take it personally. You have to be someone who crashes and burns then gets up and does it better. You learn from your mistakes. Everything went wrong with American Crew: products were spoiled, packaging was ruined, money wasn’t there, but at the end of the day there was always something good to fall back on. Whatever the obstacle, it never made me want to stop. Whatever your weaknesses are, you have to fill them with somebody else. You can’t do it all on your own. Every day I look for somebody better than me to be involved with – I like to learn from people. Business is about believing so much in what you want to do that you’re stupid with the idea! You’re evangelical! And those are the people who usually succeed. Barbers are underrated. The men’s category doesn’t get paid what it should. Women respect what a hairdresser does, and I think they’ll pay for it and feel that they’re getting good value. Men have a poor attitude: “I’m not going to pay that”, and barbers get stuck with it. A good craftsman in this industry deserves double what they make. A man can have a great haircut and average clothes and still look good. But he can have brilliant clothes and a lousy haircut and he’ll look terrible.
DAVID RACCUGLIA’S LIFE LESSONS “Accept change and be part of it: if you don’t, you’re dead.” “Give back: that’s everything. You won’t have a legacy otherwise. It’s a team, a collective, a community. If you’re not creating that then you have nothing. Nobody will be at your funeral.” “Enjoy the process: It’s about being fulfilled, happy and challenged every day, that’s what makes you successful.”
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ALL-STAR MAN MEET ADAM MIR, THE GLOBAL AMERICAN CREW ALL STAR CHALLENGE WINNER, AS HE SHARES HIS JOURNEY FROM WOULD-BE MECHANIC TO INTERNATIONAL BARBERING SUCCESS!
Adam Mir (right) with David Raccuglia
Taylor Taylor Barbers’ Adam Mir was buzzing when he arrived in Brussels. The chance to compete on a global scale with other top barbers from around the world put fire in his belly. Here he was, at the final of the American Crew All Star Challenge, and about to shoot with brand founder and barbering legend David Raccuglia. He couldn’t wait to get going! Based in Sheffield, Adam has been a barber for 13 years now, yet in that time had only entered one other competition – the British Barbers’ Association Classic Master in 2013 (he won, by the way). He realised it was time to test himself again, to try and “get my name out there and show the industry what I can do”, and his boss was pointing him to one contest in particular – the All Star Challenge – using a shoot they had just done. Thank heavens, as Adam scooped the UK title and was then selected to compete at the global final in Brussels. This is an
incredible opportunity for any barber, as you are treated to a week-long masterclass on men’s grooming and photography with the American Crew senior team, including a shoot to create your competition image with David Raccuglia. “From the moment you arrive on the shoot the atmosphere is amazing. Being surrounded by these top industry names is overwhelming,” smiles Adam. “The competition itself is very strict and professional, everything is done on a time limit. We were all very nervous but it also made it very fair for everyone.” So how do you choose the image that will be your calling card under such time pressure? “In 10 minutes I had to get 160 images down to one, so I started by going through and marking my favourite shots,” he explains. “Eventually I got it down to three images. There were two that I couldn’t decide on. In the end I selected the image that had the better overall look… and luckily
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I was right to do so!” Indeed, while David is there to shoot, he cannot offer any guidance or advice on that final choice. “If you’re entering All Star Challenge, the photo you submit has to show technical excellence, it can’t just be cool,” states David, the man behind the brand and the camera. “Men’s hair is getting a little longer, more textured; the shape of Adam’s model was more editorial. Everyone felt it had a nice modern balance yet still looked technically excellent.” Adam describes the reaction to his win as “incredible”. “Just on social media alone the response has been brilliant. I’ve had people from all over the world following me, sending me messages of congratulations! I can’t thank people enough,” he says. It’s also meant stage appearances and now seeing his work published around the world. But he’s honestly rather flummoxed on how he ended up in barbering, enjoying this level of success. “I still don’t really know, it kind of just happened,” he laughs. “All the way through school I wanted to be a mechanic until I did my work experience in a garage and realised working out in the cold wasn’t really for me, but I still didn’t know what I wanted to do! I started cutting my friends’ and family’s hair at home as a bit of a hobby and soon saw how much I enjoyed it.” Enrolling at his local college to do barbering, he says, is the best decision he ever made. “I like every type of work, that’s the beauty of this job. No two cuts or clients are the same, every person you get in your chair is like a blank canvas waiting to be made into a masterpiece,” he says. “Early in my career I mainly did afro hair, a lot of fades and short work, but in the past few years I’ve started to enjoy working with longer, textured cuts.” With this win he’s hoping to get into more stage work and show people what he can do. “I’ve also taken on the role of training director for Taylor Taylor Barbers and I’m really enjoying it, being able to pass on the knowledge I’ve gained. Hopefully education is another path I can venture down. And I’d love to be an American Crew All Star educator!” Any tips for barbers keen to make a name for themselves? “Social media plays a massive part in the industry and it’s something I struggle with, but just take as many photos as you can and post them on social media to showcase your work,” he advises. “Hard work and determination always pays off.” And if you work hard, you need to play hard too! Adam is currently in the process of organising a lads’ holiday to Australia to meet up with some of his fellow All Star Challenge contestants, most of whom he’s in touch with daily, thanks to a group WhatsApp. You guys deserve it! Mister Quarterly 11
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LET THE GAMES BEGIN S/S18 IS PROOF THAT LONDON FASHION WEEK MEN’S IS AT THE FOREFRONT OF SESSION STYLING
It could once have been argued that the men’s shows were eclipsed by the women, but that is no longer the case; the past few seasons have seen the boys hold their own. London Fashion Week Men’s (formerly known as London Collections: Men) has become a hub for creative hairstyling. Gone are the days when a touch of gel was enough for the men – this season hair teams took inspiration from every corner of culture to create styles that shouted as loudly as the clothes. We picked six stand-out shows from LFWM S/S18…
PRONOUNCE
TOPMAN
BODYBOUND
Sculpture and photography were heavily referenced in this collection, so naturally hair followed suit with a graphic edge. Schwarzkopf Professional OSIS+ G.Force was run through the hair before finger waves were moulded in. Once they had set in a hair clamp, the wave was broken up using OSIS+ Soft Glam Smoothing Elixir. To seal, hair was blasted with OSIS+ Session Extreme Hold Hairspray.
A gang of ’80s club kids put on their glad rags for the Topman presentation, their hair damp with sweat as if they had spent hours dancing. Matt Mulhall began with wet hair and applied Fudge Professional Hair Gum all over. He then blow-dried and moulded the shape using more Hair Gum. Some of these New Romantics had their hair covered in glitter, and the styles were secured with Fudge Professional Skyscraper Extra.
With a collection that looked to the ‘peace and love’ movement of the ’60s, it seemed only right that the hair at Bodybound would take inspiration from a young Mick Jagger. Philipp Haug applied label.m Volume Mousse and wrap dried hair from side to side with the label.m cushion brush and tourmaline dryer. Fringes were brushed forward and separated slightly with label.m Matt Paste for just the right amount of undone rebelliousness.
TEIJI UTSUMI FOR SCHWARZKOPF PROFESSIONAL
MATT MULHALL FOR FUDGE PROFESSIONAL
PHILIPP HAUG FOR LABEL.M
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BOBBY ABLEY
CHRISTOPHER SHANNON
VIVIENNE WESTWOOD
As unexpected muses go, nobody saw Teletubbies coming – and yet the ’90s retrospective at Bobby Abley felt modern and, well, cool. Yumi Nakada-Dingle prepped hair with Bb. Thickening Hairspray and blasted it dry. He then sectioned it and tied in place with elastics. Mini straighteners smoothed each section, tips were painted with Bb. Color Sticks and finished with Bb. Strong Finish Hairspray.
Christopher Shannon looked back to his teenage years, with models wearing Converse and playing video games in a make-shift living room. John Vial softened their moodiness with pastel hair colours created using Nutri Color Creme from Revlon Professional, while their just-rolled-out-of-bed styles were curated thanks to a cocktail of Revlon Professional Style Masters Hairspray and American Crew Grooming Spray.
Hearts, diamonds, clubs and spades – Vivienne Westwood’s eclectic show was based around playing card suits. The gravity-defying ‘conehead’ look started with a tight high ponytail, which was then blow-dried upwards with EIMI Perfect Setting Blow Dry Lotion. The hair was moulded into shape using plumber’s pipe, hair doughnut rings and adhesive bandages. It was finished with EIMI Texture Touch to smooth and shine.
YUMI NAKADA-DINGLE FOR BUMBLE AND BUMBLE
JOHN VIAL FOR REVLON PROFESSIONAL
GARY GILL FOR WELLA PROFESSIONALS
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SHOP TALK
POLE POSITION JACKS OF LONDON
FROM LIVE SPORTS TO A COMPLIMENTARY BAR, THIS GROUP IS A REAL PEOPLE PLEASER
Guildford Southampton
Southampton
Now with four shops in the south of England and three more on the way, as well as a training academy and its Jacks True Gent range, Jacks of London has blossomed impressively over the past two decades and shows no signs of slowing down. There’s a distinctly modern approach to the stores, the cuts and the business: you’ll find a complimentary bar, live sports and big leather sofas in all its stores. For regular clients there’s a Jacks of London Loyalty Scheme in-store (get £10 off any Jacks service after four visits), while the Jacks image card gives clients based at local businesses access to an exclusive 20 per cent discount Monday to Friday and VIP privileges. They’ve also got weddings covered with a variety of Grooming the Groom packages, and the American Crew shaving line is now at hand (the team even designed its John Lewis Oxford Street window this summer). The staff at Jacks of London has some real gems, too – take Master Barber, Steven Gasparetto, from the Guildford shop. Trained at Vidal Sassoon, he’s recently been nominated as a Most Wanted Male Grooming Specialist and was also a finalist in the American Crew All Star Challenge. You’ll find him on the Jacks of London Art Team, as well as heading up the training academy. No two days are the same for Jack – he could be at Milan Fashion Week one minute then taking care of tennis stars at The Queen’s Club the next!
Steven Gasparetto
WWW.BARBERSPOLE.COM
British Handmade & Bespoke Barbers Poles, Repairs & Renovations, Parts Available, Revolving & Non-Revolving, Flag Poles, Window Stickers, Neck Wool Urns, All UV Stabilized facebook.com/pages/Barberspolecom/107557662684789 twitter.com/barberspole Tel/Fax/Ans. 0121 744 3224. Mobile anytime 07973 410175 Shipping UK and Worldwide
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HM_BEARD_215X275SP_JULY17_MRQ_V1 SIZE: W 215MM X H 290MM BLEED: 5MM PRINTS: CMYK Colour Process SPEC: PDFX/1A
TO STOCK AMERICAN CREW CONTACT UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com
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INTERNATIONAL
BRIGHT s g n i h t g youn L ALITY THE TO U A P IDU ITH IGN D M RO INDIV UP W AMPA LS AN E F D , EON NESS AME ING C CHOO NSPIR N , E N Z USIVE ING T BULLY G IN S D TO I IES O I AT INCL HAV P TO LYIN QUA STOR R E EN S ON EEM. ND U E BUL EONS YING G T FOR CUSE F-ES ’S STA ACKL A #N -BULL E D I L T D O MA ELL F NG SE ARITY LE TO RUITE R ANT EC HEI CH LDI CH OP MIT D BUI ARD NG PE HAS R ITH T AN NA AW YOU EON PLE W N DIA OWER TIES, PEO G P I EM MUN YOUN COM THER O PHOTOGRAPHY BY SARAH SILVER
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CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD
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Infused with natural sugar, Neon is a little sassy and a little sweet, setting the standard for emerging trends.
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Meet Sugar ea Cl nse Shampoo, a total clean freak that t’s won’t kill colour. Now tha se Rin r ga Su ial. BFF mater t Conditioner is the swee t ou ir ha lps he sidekick that d gle tan m of any jam, fro tresses to frazzled frizzies. CREATIVE HEAD
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Sugar Spray Texture Spray – this body booster’s ready with a pickme-up whenever you need it.
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Hair’s freeirite sp d pal with the off-duty model vibe, Sugar Twist Tousle Cream is perfect for surfer-girl waves, dude. CREATIVE HEAD
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Sugar Cream Smoothing Cream is a smooth operator that keeps strands from straying, so looks stay sleek.
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HAIR Paul Mitchell Neon Team. MAKE-UP Vincent Oquendo. WARDROBE Eddie Schachnow.
Sugar Confection Working Spray has what it takes to keep up-dos up and every hair in place. Sweet!
TO GET SWEET RESULTS WITH NEON FROM PAUL MITCHELL, CALL 0845 659 0011 OR VISIT WWW.SALON-SUCCESS.CO.UK CREATIVE HEAD
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INSPIRED BY ARTIST SONIA DELAUNAY, ADORED PRIMARILY FOR HER PATCHWORK DESIGNS, THIS STORY FROM THE ETHOS CREATIVE TEAM AND SHOT EXCLUSIVELY FOR CREATIVE HEAD IS A PLAY ON TEXTURE, WITH COARSE MATTE HAIR, MULTI-TEXTURAL CLOTHES, GLOSSY BACKDROPS AND METALLIC MAKE-UP. FEEL THE LOVE WITH ULTRA TEXTURE… PHOTOGRAPHY BY JAMIE COWLISHAW CREATIVE HEAD
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GO BEHIND the scenes of this shoot at creativeheadmag.com/education
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MAKE-UP Racquella Cass. CLOTHING trouble at mill, Manchester.
HAIR Ethos Creative Team. ART DIRECTION AND PRODUCTION Adam M Bryant. STYLING Ailsa McLaggan.
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n e l l a f r e v E
in love?
Yearning for a little punk attitude with your forwardlooking fashion? Then embrace Romantic Anarchy, the latest visual feast from Corrado Tevere at Radio London Hair Salon and Gallery PHOTOGRAPHY BY JC VERONA CREATIVE HEAD
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HAIR Corrado Tevere, Radio London Hair Salon and Gallery. STYLING Tiago Nicholas Vallechi. MAKE-UP Sergio Alvarez. RETOUCHING Studio Navona.
Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Club
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HE’S THE MAN Hair legend John Paul DeJoria strikes a pose with Creative HEAD’s Joanna Andersen
SUN, SEA… SARDINIA! The sun-drenched Italian island was home to nearly 800 hairdressers from 24 countries, who congregated at the luxury Forte Village resort for Paul Mitchell’s second annual Global Gathering. A fun-filled, creativity-fuelled merging of education and inspiration, it went down a storm with attendees, who immersed themselves in specially crafted workshops, business coaching classes and live stage demos and presentations from Paul Mitchell master artists, including the UK’s Vicky Panting and James Davies and global editorial and digital director Lucie Doughty. Highlights included a session with sales and marketing vice-president Jason Yates on the ‘six economies of the salon’; business coach Antony Whitaker’s talk about Generation Z and new consumer expectations; and main stage appearances by global artistic and business director, Robert Cromeans. Exciting revelations included the launch of Paul Mitchell’s ‘electric youth’ styling collection Neon, in-salon colour treatment Color Craft, and a representation of 10 of the world’s most iconic brands translated into hair, beauty and fashion.
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Stephanie Kocielski
Lucie Doughty
Robert Cromeans
Angus Mitchell
Samantha Hillerby
STYLING LONDON SIZZLED AS the The Coterie: In Session returned, showcasing the hottest runway looks to a 120-strong crowd. Bringing the backstage onstage and translating styles for salon clients was the name of the game, and boy, did guest artists Joshua Goldsworthy and Samantha Hillerby deliver. Styling live at Jet Studios, the super-talented pair created a series of trend-inspired looks, all while offering top technical tips and being quizzed on their career histories and inspirations by former British Vogue health and beauty editor and current Birchbox content and creative director, Jessica Diner. Starting the evening was Samantha – a first assistant to Guido for five years, who is now a session legend and atelier owner in her own right, having dressed the tresses of Kendall Jenner, Keira Knightley and Kylie Minogue. Drawing inspiration from the ’70s, Samantha recreated a free-spirited look that she first styled on Kate Moss for an Italian Vogue shoot – and used the Deep Waver that was in everyone’s goodie bags from event sponsor, BaByliss PRO! It Guy 2016 Joshua Goldsworthy then took to the stage, illustrating a wig wrap and showing how to build a bespoke wig straight onto a model’s head. The night ended with a ‘braid-off’, pitting Samantha against Joshua, with the former choosing a Balmain scalp braid from the A/W17 runways while her opponent opted for a pair of festival-ready fishtail plaits. Both were equally fabulous!
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Joshua Goldsworthy
Lights, Camera,
“WHAT AN EVENT – INSPIRATIONAL, GREAT NETWORKING AND AN AMAZING GOODIE BAG – I USED THE DEEP WAVER ON A SHOOT TODAY!” DOM CAPEL, SESSION STYLIST (PICTURED BELOW)
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Jessica Diner
GO ONLINE NOW to see videos and step-by-steps, visit creativeheadmag.com/education
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Goldwell’s Mark Giannandrea
ETERNAL
UNDER THE SUNNY SKIES of Tenerife, Goldwell unveiled its first HUB Network event on international soil. Salon owners and stylists from across the UK descended upon the island’s five-star Gran Meliá Palacio de Isora for a couple of days of inspirational presentations and business insight. Speakers at the event – exclusively for members of KMS and Goldwell’s salon business networking club, The HUB – included high street expert Mary Portas, the NHF’s Laura Chalkley, and London College of Fashion’s Maggie Norden. On stage too were a panel of award-winning Goldwell guest artists including Mark Leeson, Beverly C MBE, Shane Bennett and Neil Barton. As the second day drew to a close, the brand revealed plans to make the gathering an annual event, with details of 2018’s European destination to be revealed soon…
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Maggie Norden
sunshine
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SALES IN FULL BLOOM
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Glossy metallic work from the inside out: Olaplex for health, Evo Fabulos o Pro for colour
Free your mind and your hair will follow Welcom e to Marylebone, London
In the
Unicorn knot
frame Olaplex UK educator Tom Smith (@tomsmithhd) from Billi Currie in London snaps away
In the salon with my righthand gang #Olap lex
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Loved creatin g a modern wave and beach bronde for @louise redkna pp with help from @olaplexuk
Its time for #Sund aySilve r again! #Olap lex 74
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Saturday painting
Coachella Vibe s from a blunt A-lin e cut I did on beautiful curly hair
Peach hair – a mazingly healthy hair goals @olaplexuk @evohair CREATIVE HEAD
23/06/2017 15:32
Have you entered your business? Entries close on 28 July 2017 Visit www.nhf.info/nhfbusinessawards for more info • Best independent hair or beauty salon
• Best client experience
• Best independent barbershop or male grooming business
• Best apprentice
• Best group of businesses • Best new business
• Best community support • Best front of house • Best environmentally friendly business
L'OrĂŠal Colour Trophy returns January 2018 lorealprouk
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@lorealprouk
@lorealprouk
26/06/2017 15:40